Harte-Hanks Inc. - HHS- Profile

Harte-Hanks Incorporated. The Group's principal activity is to provide direct and interactive marketing services. It operates through two segments: Direct Marketing and Shoppers. Direct marketing segment offers a complete range of specialized, coordinated and integrated direct marketing services through 30 facilities worldwide, 10 of which are located outside of the United States. The customers of this segment include retailers, banks, mutual fund, pharmaceutical and insurance companies, healthcare organizations and telecommunications firms. Shoppers segment produces weekly advertising publications primarily delivered by standard mail to all households in a particular geographic area. It operates in the United States, Europe, Australia and South America. The Group acquired, PrintSmart, Inc in April 2006, StepDot Software GmbH in June 2006 and in July 2006, Global Address and Aberdeen Group Inc. Direct Marketing accounted for 60% of 2006 revenues and Shoppers, 40%