If you own a company in the direct marketing industry, you would do well to partner with direct marketing associations to strengthen your business expertise and credibility. Industry organizations bring together professionals with similar goals and challenges. Members of industry organizations come from all company divisions, but all share the same objective of expanding their knowledge.

Becoming a member of the right organization opens the door to a wealth of expertise. You will be exposed to many networking opportunities, information and resources. Additionally, direct mail organizations may also provide invaluable services that include new products, education opportunities and industry support. When looking for membership with a direct marketing organization, remember the following:

1. Make sure the direct marketing group you're interested in is credible. Check BBB or other industry accreditations.

2. Most organizations charge fees for memberships, so make sure you’re getting your money’s worth before you pay.

3. Often, direct marketing organizations don’t stipulate membership for certification.

Action Steps
The best contacts and resources to help you get it done

Become a member of an accredited direct mail marketing association

Although many organizations offer information, tools and resources to non-members, you can benefit substantially from becoming a member. Membership opens the door to additional service, product and representation. Register as a business rather than as just an individual, if possible, so your employees can benefit from the membership.

I recommend: The Direct Marketing Club of New York offers a huge selection of benefits to members, including discounted rates for educational programs, products and services. The Direct Marketing Association of Northern California offers discounts on all DMANC meetings, unlimited access to their job bank, and access to post classified listings, among other member benefits.

Take advantage of industry certification opportunities provided by direct mail associations

Progress stops for no one, and you need to advance as a professional by keeping your industry skills sharp and current. Take advantage of educational programs and tools to assist you and your employees in knowledge development and career advancement. Many organizations offer information on upcoming seminars, conferences, business development courses and other industry-related programs, in addition to industry certifications.

I recommend: The Mid-America Direct Marketing Association (MADMA) and The New England Direct Marketing Association’s NEDMA Foundation both offer scholarships to students interested in the direct marketing field.

Opt for direct mail organizations that offer awards programs

Winning awards from accredited organizations reflects positively on a business. Usually members have to be nominated for awards, but each organization has various requirements and expectations. You may have to be a member to enroll.

I recommend: The Direct Marketing Association (DMA) recognizes excellence with their DMA International ECHO Awards. Direct Marketing Events presents a substantial listing of direct marketing associations worldwide for you to choose from.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Networking is a great business tool. Make sure you're stocked with business cards so you can market yourself and your company at the next direct marketing industry organization event