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Podcasting

Providers of podcast software to help companies stream their original content online. Vendors of podcast hosting and advertising services.
Podcast Community
Add your podcast to RawVoice Monetize, Stats, Publish
www.RawVoice.com
Podium Podcasting
Creating a podcast just got easy! NEW educational podcasting tool.
www.podiumpodcasting.com
Podcasting Best Practices
Learn everything you need to know to create a popular podcast
NewMediaExpo.com/Podcasting.htm
Podcast my Church
every church should podcast! one month free, use coupon 211
www.PodCastMyChurch.com
Podcast Gear from BSW
Professional Podcasting Packages Everything you need for Great Audio
www.bswusa.com
Start Podcasting
Talk politics, music, or comedy Powerful, simple podcast hosting
www.podhoster.com
Podcast with iPressroom
Start your Corporate Podcast Today! Pruduction, Hosting, and Marketing
www.ipressroom.com
Podcasting Made Easy
Feed Creation Simple Uploader
www.switchpod.com
MRB Public Relations, Inc
More visibility for less money 15 years of proven results
www.mrb-pr.com
RM Easiteach
Interactive Whiteboard Software State Aligned Interactive Content
www.rmeducation.com
Business Podcasting
Make you own business podcasts. Two day setup and training program.
www.botinternational.com
Start Podcasting Free
Create your own podcast in 3 steps Everything you need. It is Free.
www.PodBean.com
A-Z Podcasting Provider Directory
1-9 | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
T
Timbre Media Podcast Directory and Podcasting Services
Podcast Directory for online marketing integrations, Podcasting RSS solutions and more search engine optimization and Ipod Podcast downloads.
www.timbremedia.com
Podcast Community
Add your podcast to RawVoice Monetize, Stats, Publish
www.RawVoice.com
Podium Podcasting
Creating a podcast just got easy! NEW educational podcasting tool.
www.podiumpodcasting.com
Podcasting Best Practices
Learn everything you need to know to create a popular podcast
NewMediaExpo.com/Podcasting.htm

Guide to Podcasting for Small Business

Be an Internet radio broadcaster and build your business.


Podcasting, in essence, sends your own radio show over the Internet. Despite the name, your audience doesn't necessarily need an iPod to receive a podcast. They can listen to podcasts on a computer or on most MP3 players.

Podcasting works by delivering online audio content via an RSS (Really Simple Syndication) feed. Fortunately, you don't need to know much about RSS or audio files or even iPods to become a podcaster. Turnkey software and Internet resources make podcasting inexpensive, easy and accessible to all.

There are three simple steps to creating your own business podcast:

  1. Create an audio file.
  2. Add your file to an RSS feed.
  3. Post your podcast on your Web site and on podcast directory sites.


Action Steps

The best contacts and resources to help you get it done

Record your podcast A computer microphone and some readily available software is all you need to get started.

I recommend:  Audacity is free software for audio and recording. Use a low-cost service like FeedForAll to create your RSS feed. To reach a wide audience, submit your podcast to iTunes or Podcast Alley.

Reach your customers Regular, interesting podcasts can keep you in front of your clients. Tell them via email that your podcast is live and let them know that they can receive it automatically and listen any time.

I recommend:  Ipodder, PodFeeder and Doppler deliver podcasts to subscribers at no charge to you or them.

Show your authority and expertise in your business Use of regular podcasts can promote your company's expertise and enhance your image as a thought leader in your field. But if you hope to be heard by the masses, you'll need to submit your podcast to directories.

I recommend:  FeedBurner helps publicize and optimize your podcast to maximize distribution.

Deliver content that's customized and flexible Your podcasts can feature product info or tutorials, interviews with executives, talk shows, commentaries, or other information designed to engage your customers.

I recommend:  For more ideas on how you can use podcasts, visit Podcasting Tools.

Put a personal face on your business The very nature of podcasting is up-close and personal, allowing you to talk one-on-one with your customers. You can use your own voice, tone and passion to communicate your message.

I recommend:  Besides Audacity, Mixcraft software can help you record your podcast and sound more professional.

Tips & Tactics

Helpful advice for making the most of this Guide
  • Be concise, relevant and on subject in each show. Most podcasts are six to seven minutes long, although some are more like traditional, 30-minute radio shows.
  • Use your podcast in conjunction with your blog. Both should be consistent with your brand.
  • Avoid advertising in your podcast and stay away from a hard-sell approach.
  • Be consistent. Decide on a podcasting schedule and stick with it.

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Guide to Podcasting for Small Business
Guide author
By Lou Bortone
Advertising & Marketing
User Rating
7.1
out of 10
Be an Internet radio broadcaster and build your business.
Podcasting, in essence, sends your own radio show over the Internet. Despite the name, your audience doesn't necessarily need an iPod to receive a podcast. They can listen to podcasts on a computer or on most MP3 players. Podcasting works by delivering online audio content via an RSS (Really Simple Syndication) feed. Fortunately, you don't need to know much about RSS or audio files or even iPods to become a podcaster ... Read more

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