College and University Marketing Programs 

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A listing of college and university marketing programs.
Stimulus Funds For A Degree
President Obama Set Up $25+ Billion In Federal Funding To Get Your Degree. Find the right program from leading accredited schools.
www.ObamasEducationPlan.org
The Art Institutes
Request info on our Advertising program. 3 California locations!
www.The-Art-Institutes.info
Local College Finder
Find the right college for you with our quick, easy and free tool.
Colleges.CampusCorner.com
Marketing College
Earn an Accredited Degree in Marketing. $199 to Start.Call 24/7
www.UniversalDegrees.com
College Board
Find everything you'll ever need for academic success in college.
www.CollegeBoard.com
College Courses
Find the Right Online University And Get Your Degree Fast
EducationConnection.com
College Media & Marketing
Variety of Advertising Options From College Newspapers to Online Ads
www.AlloyMarketing.com/College
College Marketing
Strategic Marketing for Colleges Subscribe to our Free Newsletter.
www.stamats.com
College
Find the right College. Search for Colleges and Universities here.
www.CollegeBound.net
Study Marketing Online
Fast Marketing degrees at AIU Online. A school for working adults
AIUdegreeOnline.com/Marketing
Online Marketing Degrees
Earn your Marketing Degree online. Search schools, get program info!
AllOnlineSchools.com
Real-World Degrees Now
Study in Cerritos, Start Jan. 4. Ask about Financial Aid, GI Benefit
www.Fremont.edu
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A-Z College and University Marketing Programs Provider Directory
0-9 | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
A
University of California, Los Angeles, The Anderson School
Programs lead to graduate degrees with a marketing major.
www.anderson.ucla.edu
B
Chinese University of Hong Kong Department of Marketing
Provider of undergraduate and graduate degrees in marketing.
www.baf.cuhk.edu.hk
Zicklin School of Business, Baruch College
Programs lead to a bachelor and master of business administration in marketing with concentrations in advertising, international marketing and marketing management.
zicklin.baruch.cuny.edu
University of Houston, Department of Marketing and Entrepreneurship
Programs lead to undergraduate degrees in marketing, professional selling or entrepreneurship, and graduate degrees in marketing or entrepreneurship.
www.bauer.uh.edu
Baylor University: Center for Professional Selling
Hankamer School of Business; information about sales education program.
hsb.baylor.edu
Hankamer School of Business, Baylor University
Programs lead to a bachelor of business administration in marketing with a sales management, retail management or advertising emphasis. Offers a master of business administration in ecommerce.
hsb.baylor.edu
University of Delaware College of Business and Economics
Provider of undergraduate and graduate degrees in business with a marketing concentration.
www.be.udel.edu
Colorado State University Marketing Department
Provider of undergraduate degrees in marketing.
www2.biz.colostate.edu
University of Iowa, Department of Marketing
Programs lead to undergraduate and graduate degrees in marketing.
www.biz.uiowa.edu
HKUST Business School Department of Marketing
Provider of undergraduate and graduate degrees in marketing through the Hong Kong University of Science and Technology.
www.bm.ust.hk
University of Maryland, Smith School of Business, Marketing Department
Programs lead to undergraduate and graduate degrees with a marketing concentration.
www.bmgt.umd.edu
University of Bradford Management Centre (UBMC) Marketing Department
Offers undergraduate and graduate degrees in marketing.
www.brad.ac.uk
The University of Buckingham (United Kingdom)
Buckingham,England university offering MBA programs.
www.buck.ac.uk
University at Buffalo, State University of New York School of Management
Offers undergraduate degrees in marketing.
mgt.buffalo.edu
University of Mississippi School of Business Administration
Programs lead to undergradate and graduate degrees with a marketing major.
www.bus.olemiss.edu
University of Central Florida, Marketing Department
Provider of undergraduate degrees in marketing and a graduate business degree with a marketing concentration.
www.bus.ucf.edu
Marquette University, College of Business Administration
Programs lead to an undergraduate degree in marketing and an MBA with a marketing specialization.
www.busadm.mu.edu
Monash University, Department of Marketing
Programs lead to undergraduate, master's and doctoral degrees with specialties in agribusiness, direct marketing, logistics management and retail and wholesale business.
www.buseco.monash.edu.au
University of Aukland Business School
Programs lead to undergraduate degrees with a marketing specialization.
www.business.auckland.ac.nz
Marriott School of Management
J. Willard and Alice S. Marriott School of Management of the Brigham Young University, Provo, Utah.
marriottschool.byu.edu
Marriott School, Institute of Marketing, Brigham Young University
Programs lead to undergraduate and graduate degrees with special programs in retail management.
marketing.byu.edu
C
School of Business and Economics, California State University, Los Angeles
Programs lead to a bachelor's degree in science in business admininstration with emphasis on marketing, international business, retailing or entrepreneurship.
cbe.calstatela.edu
CampusExplorer.com - Intelligent Student Generation
Providing one of the most informative and efficient online marketing channels available.
www.campusexplorer.com
Bowling Green State University, Department of Marketing
Programs lead to a bachelor's degree in science in business adminstration with a marketing specialization.
www.cba.bgsu.edu
Kansas State University, College of Business Administration
Programs lead to an undergraduate degree in marketing. Special agribusiness option in marketing.
www.cba.k-state.edu
Northeastern University, College of Business Administration
Program leads to a bachelor's degree in business administration or international business with a concentration in marketing.
www.cba.neu.edu
Southern Illinois University College of Business and Administration Department of Marketing
Offers undergraduate degrees in marketing.
www.cba.siu.edu
University of Cincinnati College of Business Administration
Provider of undergraduate degrees with a marketing concentration.
www.cba.uc.edu
University of Florida, Warrington College of Business, Marketing Department
Programs lead to undergraduate and graduate degrees in marketing.
www.cba.ufl.edu
University of Northern Iowa, Department of Marketing
Programs lead to an undergraduate degree in marketing with an emphasis in general marketing, sales and advertising, retailing and marketing management.
www.cba.uni.edu
University of Nebraska, Lincoln, Marketing Department
Programs lead to undergraduate degrees with concentrations in marketing management, marketing research, selling and sales management or retailing.
www.cba.unl.edu
Copenhagen Business School (CBS)
Programs lead to undergraduate and graduate degrees, with a marketing concentration.
www.cbs.dk
Clemson University Department of Marketing
Provider of undergraduate degrees in marketing.
business.clemson.edu
Arizona State University College of Business Department of Marketing
Programs lead to a bachelor of arts, master of business administration or PhD in marketing. Special programs in services marketing and sports business.
www.cob.asu.edu
College of Business - Arizona State University
Department of Marketing at the University of Arizona, Tempe, Arizona.
www.cob.asu.edu
College of Business, California State University, Chico
Programs lead to bachelor's degree in science in business administration with a marketing emphasis.
www.cob.csuchico.edu
Florida State University, College of Business
Programs lead to undergraduate and doctoral degrees with majors in marketing, multinational business, entrepreneurship and purchasing.
www.cob.fsu.edu
Illinois State University
Programs lead to undergraduate and graduate degrees in one of six marketing major career tracks: advertising, industrial, research, retailing, selling and services.
www.cob.ilstu.edu
Ohio State University, Fisher College of Business Marketing Department
Provider of undergraduate and graduate degrees in marketing and logistics.
www.cob.ohio-state.edu
Southern Methodist University,Cox School of Business Marketing Department
Offers graduate and undergraduate degrees in marketing.
marketing.cox.smu.edu
Cranfield University - School of Management (UK)
University management school located near London, offering MBA & executive educational programs, plus marketing, research & business services.
www.cranfield.ac.uk
University of Minnesota, Carlson School of Management
Programs lead to undergraduate and graduate degrees in marketing.
www.csom.umn.edu
College of Business Administration & Economics, California State University, Northridge
Programs lead to undergraduate and graduate degrees in marketing.
www.csun.edu
Department of Management, California State University, Sacramento
Programs lead to a bachelor's degree in science in business administration with a marketing concentration and choice of sales management, retail management and marketing communications.
www.csus.edu
University of Colorado at Denver, College of Business and Administration
Provider of undergraduate and graduate degrees in marketing.
carbon.cudenver.edu
D
Dale Carnegie Training® : Courses : Sales Development
Business courses on sales, marketing and personal performance.
www.dalecarnegie.com
E
University of Sydney, Faculty of Economics and Business
Programs lead to an undergraduate degree in marketing.
www.econ.usyd.edu.au
ESSEC (France)
Business graduate programs accredited by the International Association for Management Education; headquartered in France.
www.essec.fr
HBS Executive Education - Strategic Sales Management
List of venues at Harvard Business School.
www.exed.hbs.edu
F
Erasmus University, Rotterdam School of Business
Programs lead to an MS, MBA and PhD degrees with tracks in strategic marketing management, business-to-business marketing, communication management and services marketing.
www.fbk.eur.nl
Fuqua School of Business, Duke University
Programs lead to an MBA degree with tracks for careers in consumer brand management, consumer service management, business-to-business marketing and consulting and strategy.
www.fuqua.duke.edu
G
Columbia University, Marketing Department
Programs lead to MBA, EMBA and PhD degrees with concentrations in entrepreneurship, media, product management, consulting and financial services.
www.gsb.columbia.edu
Stanford Graduate School of Business Executive Education
Program calendar.
www.gsb.stanford.edu
Georgia State University, Department of Marketing
Programs lead to BBA, MS, PhD, MBA and executive MBA in marketing.
robinson.gsu.edu
H
Undergraduate Marketing Association
The University of California at Berkeley is dedicated to providing a bridge between the students and the marketing world.
www.haas.berkeley.edu
University of California at Berkeley, Haas School of Business Marketing Department
Offers undergraduate and graduate degrees with a marketing specialization.
www.haas.berkeley.edu
H.E.C. Graduate School of Management
Programs lead to graduate degrees.
www.hec.fr
Hong Kong Baptist University, Department of Marketing
Programs lead to BBS, MBA and PhD degrees in the marketing option.
www.hkbu.edu.hk
Hofstra University
Information on degree programs and schools.
www.hofstra.edu
J
James Madison University, College of Business
Program leads to a BBA degree in marketing, with a concentration in business marketing, market information systems or retail systems.
cob.jmu.edu
K
University of Pittsburgh, Katz School of Business
Programs lead to an undergraduate degree with a marketing major.
www.katz.pitt.edu
Kelley School of Business, Indiana University
Programs lead to undergraduate, MBA and PhD degrees with a marketing concentration.
www.kelley.iu.edu
Kent State University, Department of Marketing
Programs lead to undergraduate, MBA and PhD degrees in marketing, with a special track for students interested in personal selling and sales management.
business.kent.edu
L
Louisiana State University
Programs lead to an undergraduate and MBA degree with a marketing major.
www.lsus.edu
M
Center of Market Economics, Copenhagen Business School,
Independent research and development center focused on business-to-business marketing, information technology and industrial economics. Degrees available in marketing management.
www.marktg.cbs.dk
University of Southern California, Marshall School of Business, Marketing Department
Programs lead to undergraduate degrees with marketing concentrations in advertising and promotion strategy, sales strategy, global marketing, product and brand management and distribution management.
www.marshall.usc.edu
Massey University, Department of Marketing
Programs lead to a BBS and a graduate diploma in business studies with a marketing specialty.
www.massey.ac.nz
University of Texas at Austin, McCombs School of Business, Marketing Department
Programs lead to undergraduate and graduate degrees in marketing with specialization in consumer packaged goods, global business, high-tech, consulting and customer insight.
www.mccombs.utexas.edu
MIT Sloan School of Management
Provider of an undergraduate degree in marketing research, and a graduate degree with an electronic commerce and marketing track.
mitsloan.mit.edu
University of Waikato, Waikato Management School
Programs lead to an undergraduate degree in marketing and international management.
www.mngt.waikato.ac.nz
N
University of Notre Dame, Mendoza College of Business, Department of Marketing
Programs lead to an undergraduate degree in marketing.
www.nd.edu
O
Stimulus Funds For A Degree
President Obama Set Up $25+ Billion In Federal Funding To Get Your Degree. Find the right program from leading accredited schools.
www.ObamasEducationPlan.org
P
Providence College Department of Marketing
Provider of an undergraduate degree in marketing.
www.providence.edu
R
Rutgers State University of New Jersey Department of Marketing
Provider of undergraduate and graduate degrees in management with a marketing major.
www.rutgers-newark.rutgers.edu
Rutgers University School of Business at Camden
Provider of undergraduate degrees in marketing and graduate degrees with a marketing concentration.
camden-sbc.rutgers.edu
State University of New Jersey: Rutgers University Faculty of Management, The
Provides MBA, PhD and Executive Education degrees in management, finance, accounting and economics.
business.rutgers.edu
S
Santa Clara University, Leavey School of Business Administration Marketing Department
Offers undergraduate degrees in marketing and graduate degrees with a marketing concentration.
business.scu.edu
Southeastern Louisiana University, Department of Marketing and Finance
Offers undergraduate degrees in marketing.
www.selu.edu
San Francisco State University College of Business Marketing Department
Offers undergraduate in marketing and graduate degrees with a marketing concentration. Graduate programs in ecommerce available.
www.sfsu.edu
St. Louis University, John Cook School of Business, Department of Marketing
Offers undergraduate and graduate degrees in marketing. Special graduate program in international business and marketing.
www.slu.edu
Pennsylvania State University Smeal College of Business Administration Department of Marketing
Provider of undergraduate and graduate degrees in marketing and international business.
www.smeal.psu.edu
University of Michigan, Dearborn, School of Management
Programs lead to undergraduate and graduate degrees with a marketing concentration.
www.som.umd.umich.edu
Sonoma State University - Small Business Institute
Information on business administration programs provided in Sonoma County and links to resources for entrepreneurs.
www.sonoma.edu
New York University, Marketing Department
Programs lead to undergraduate, MBA and doctoral degrees with specializations inluding international marketing, marketing practices and quantitative methods.
www.stern.nyu.edu
Stern University
NY University. MBA programs.
edgar.stern.nyu.edu
T
Texas A&M University, Lowry Mays College & Graduate School of Business Department of Marketing
Offers undergraduate and graduate degrees in marketing.
wehner.tamu.edu
#1 Ranked in International Business Education
Thunderbird International business school offers full-time, distance learning, executive, dual degree, and post-MBA programs to meet your needs.
www.thunderbird.edu
Towson University Marketing Department
Offers undergraduate degrees in marketing.
www.towson.edu
U
University of Alabama in Huntsville Department of Management and Marketing
Offers undergraduate degrees in marketing.
www.uah.edu
University of Akron, Department of Marketing
Offers undergraduate degrees in marketing management, sales management and advertising.
www.uakron.edu
University of British Columbia
Offers an undergraduate degree with a marketing specialization.
www.ubc.ca
University of Chicago - Graduate School of Business
Official university site offering programs in marketing management.
gsb.uchicago.edu
University of Illinois at Chicago, Department of Marketing
Programs lead to undergraduate and graduate degrees with a marketing concentration.
www.uic.edu
University of South Australia, School of Marketing
Programs lead to undergraduate and graduate degrees in marketing. Special company-based program leads to graduate certificate in marketing practice.
business.unisa.edu.au
Utah Marketing Education
Course information and listings for Applied Technology Education (ATE) Marketing courses, published by the Utah State Office of Education.
www.usoe.k12.ut.us
University of Texas at Austin, Department of Advertising
Programs lead to undergraduate and graduate degrees in advertising. Also offers a doctorate degree.
advertising.utexas.edu
University of Tennessee, Department of Marketing, Logistics & Transportation
Programs lead to undergraduate and graduate degrees with a marketing specialization.
bus.utk.edu
V
Owen Graduate School of Management at Vanderbilt University
Provider of graduate degrees with a marketing concentration, which can be augmented with a service, electronic commerce or brand management emphasis.
mba.vanderbilt.edu
W
Westwood College of Technology
Offering courses in business at several campus locations.
www.westwood.edu
University of Pennsylvania - Wharton School of Marketing
Philadelphia-based university site offering marketing programs & resources.
www-marketing.wharton.upenn.edu
The Art Institutes
Request info on our Advertising program. 3 California locations!
www.The-Art-Institutes.info
Local College Finder
Find the right college for you with our quick, easy and free tool.
Colleges.CampusCorner.com
Marketing College
Earn an Accredited Degree in Marketing. $199 to Start.Call 24/7
www.UniversalDegrees.com

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Guide author

Guide to College and University Marketing Programs News and Trends

Learn about new trends in college and university marketing programs to increase student enrollment

By Rachel Davy, Writer/Editor

Since many schools of higher learning are competing with each other for students, and since the economy has affected student enrollment, many colleges that offer marketing have begun coming up with new and interesting programs to attract students. For those who work in education or have an interest in a college marketing degree, it’s important to be familiar with universities and colleges that offer marketing programs news and trends to increase enrollment.

There are many resources to learn upcoming trends in universities and colleges with marketing programs including marketing firms, newsletters and colleges and universities themselves. Here are some additional things to consider about college and university marketing programs news and trends:

1. Gather information about marketing major college and university programs by going to marketing consultants.

2. Learn about university and college marketing degree programs use online seminars to increase enrollment.

3. Read articles about how some universities and colleges offering marketing programs are using new ideas to attract students to their campuses.

Action Steps
The best contacts and resources to help you get it done


Learn about marketing programs for university and college campuses from marketing firms

Hiring a marketing firm that specializes in helping colleges that offer marketing to increase enrollment is an option that many schools of higher learning have chosen. These marketing firms offer a number of creative ways to help colleges and universities sell themselves as well as to create new strategies to increase student enrollment.

I recommend: Visit Maguire Associates which is a marketing firm that specializes in developing marketing university programs to learn about the latest trends used to increase enrollment. Go to the Direct Axis Creative website to learn how this marketing firm uses brochures, campaigns, search books, and postcards to draw students to various colleges and universities across the country.

Learn about new college marketing programs that are used online to increase student interest

Another way to learn about college and university marketing degree programs news and trends is by looking at how they've used the Internet to generate interest. There are many web-based enrollment solutions such as online seminars and email marketing that can help your college or university not only increase student enrollment, but also draw certain types of students to your school as well.

I recommend: View the online seminar offered by Intelliworks which details their various marketing programs for university and college campuses. Some of their business marketing college and university solutions include sponsoring open houses, doing email marketing as well as creating outreach campaigns that draw minority students. Visit Magna to listen to their audio online seminar that details the importance for colleges and universities to establish relationships with high school guidance counselors as a way to market their schools.

Read articles from magazines to learn about new and trends in marketing college programs

One of the best ways to learn about best marketing program university and college campuses are offering is by reading articles from schools of higher learning, as well as articles from marketing research companies. For those who work in recruitment offices at colleges and universities, these can be a valuable resource to learning about upcoming marketing trends.

I recommend: Read the article from Teachers College Columbia University to learn how it has created a marketing program to attract minority students. Read the article from Research and Markets to see how marketing programs for college and university campuses have been successful and what some of the best and newest strategies are for increasing enrollment.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  Seek out schools with similar educational offerings to research the marketing program that best suits your institution.

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Guide author

Guide to College and University Marketing Programs

Pursue freelancing and consulting work with a college marketing degree

By R.N. Dolgener, Special Education Teacher

College marketing programs provide the latest industry information and networking opportunities for professionals who want to advance in their chosen field. Use executive marketing programs, university degrees and online education options to increase your net value and even work as a consultant.

Earn a bachelor's degree in a specialty that interests you such as business marketing, marketing communications or market research. If you already have a bachelor's degree in marketing, take your expertise to the next level with a master's or doctoral degree program. Or, pursue a marketing certification program and build a network while you learn.

Choose traditional college and university marketing programs if your schedule permits, or consider the many options available to professionals looking to improve their marketing game with a business marketing degree:

1. Explore the traditional route, with a twist: find part-time, advanced marketing education options at nearby venues, if your schedule allows.

2. Find college marketing programs online, and set your own learning schedule and pace.

3. Study at a top business marketing college with options ranging from one-year sabbatical programs to weekend and workshop formats with online support and training.

Action Steps
The best contacts and resources to help you get it done


Pursue specific marketing programs, college admissions close to home

Depending on where you live, local marketing college programs could offer the best mix of convenience, affordability and flexibility. In addition, earning a basic or advanced marketing degree from a local university could be the best professional networking your money can buy. If you're looking to relocate, find a university marketing program near your destination and develop your freelance or consulting contact list in a new city.

I recommend: Explore your degree and concentration options using the guide at James Madison University. Find a local marketing degree program using Collegebound.net or browse colleges by state using AllBusinessSchools.

Become a marketing major college student with online degree programs

Find colleges that offer marketing degrees online, and set your own class schedule. Remember, though, that earning an online degree requires dedication, discipline and thorough research into your chosen school. If you earn a marketing degree from an online school that isn't properly accredited, listing the accomplishment on a resume may be to your detriment. Avoid 'diploma mills' by ensuring that your chosen school is based in the U.S. and accredited by its area's governing Association of Colleges and Schools.

I recommend: Find accredited colleges offering marketing degrees online through eLearners.com or WorldWideLearn.

Earn an advanced university marketing degree or professional certificate

The nation's best colleges with marketing degree programs also offer advanced degrees -- at the master's or doctoral levels -- and certificate options for continuing education. Classes are usually set up online, face-to-face in the evenings and on weekends and in mini-session format to fit busy schedules. If you're able, take advantage of a full-time marketing immersion program, through which you can earn an advanced degree in a year.

I recommend: Earn an advanced college marketing degree via the executive education program in strategic marketing management at Harvard Business School. Choose a marketing certificate program from the American Management Association, and demonstrate your dedication to continuing education in marketing. Or, go for the gold standard and complete the American Marketing Association's Professional Certified Marketer program.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  Most marketing university programs have student organizations that are affiliated with national marketing groups with international ties. Join as a student, and your dues will be less expensive than those of a professional member. Professional associations look great on your resume, and can be your best option for networking and finding freelance or consulting leads.

FEATURED LISTINGS
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President Obama Set Up $25+ Billion In Federal Funding To Get Your Degree. Find the right program from leading accredited schools.
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Guide to College and University Marketing Programs Key Terms

Get acquainted with college and university marketing programs key terms

By Shannon Tani

If you want to study marketing in a college or university program, you need to understand the terms that relate to the programs. For example, you'll want to decide whether you want to aim for an Associate's Degree, a Bachelor's Degree or a Master of Business Administration. There are other certifications available too, which can add to your credibility in the business world. Marketing is a highly competitive field and the more education you have, the further you can advance your career. Start by learning some of these terms.

Action Steps
The best contacts and resources to help you get it done


Associate's Degree in Marketing

An Associate's Degree in Marketing is a two-year program that teaches you the basics of how markets work and how to successfully use this knowledge to increase sales. This can help you to break into the field of marketing, but there may be many others with a higher degree. Use this as a stepping stone in your career.

I recommend: The Degree Directory explains more about what you'll learn while earning an Associate's Degree in Marketing.

Bachelor's Degree in Marketing

A Bachelor's Degree in Marketing is a traditional four-year degree. You'll have to take a broad range of courses in addition to your core marketing classes. For many top companies, this is the minimum requirement for an entry level position in marketing.

I recommend: Take a look at the Bachelor's Degree in Marketing offered by Ferris State University.

Master of Business Administration in Marketing

A Master of Business Administration, or MBA, in Marketing involves study past a four-year degree. This is an excellent choice if you wish to attain top level positions.

I recommend: Learn more about a Marketing MBA from MBASchools.com.

Professional Certified Marketer

The Professional Certified Marketer Certification is a designation that is offered by the American Management Association. Aim to get this with your degree for added credibility.

I recommend: Learn about the Professional Certified Marketer program through Marketing Power.

Degree mills

Many people are looking to get their degrees through distance learning. This may be because they don't have a program near them or they aren't available during traditional school hours. However, there are many online 'colleges' that are not accredited. These are called degree mills, because you are simply paying for a degree, rather than a real education. Degree mills often target those looking for a marketing degree because it is a popular major.

I recommend: Learn how to differentiate the good from the bad through About Online Degrees.

U.S. News and World Reports college ranking

Every year, U.S. News and World Reports magazine ranks the nation's colleges to determine which schools are the best. Students that want to work for the best marketing companies should start by attending the best marketing schools.

I recommend: Keep an eye on the U.S. News and World Reports college rankings from their website.

FEATURED LISTINGS
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President Obama Set Up $25+ Billion In Federal Funding To Get Your Degree. Find the right program from leading accredited schools.
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Guide to College and University Marketing Programs Advice and Ratings

Find the best marketing college programs for you

By A Antonow

If you are interested in a college or university marketing degree, researching college and university marketing programs advice and ratings is a useful way to learn what students and experts have to say about various college marketing programs. College and university marketing programs are a considerable investment of your time and money, so of course you want to get the best value for your money.

The Internet is full of college and university marketing programs advice, rankings and ratings. However, learning to use these rankings to find the college that is right for you can be tricky. You don’t want to simply select the top ranked school for marketing because that school may not meet your personal and professional needs or criteria. When looking at marketing school rankings, therefore, you will want to:
  1. Find detailed student blogs about marketing university programs to get an "insider" perspective.
  2. Review rankings of colleges with marketing degree programs.
  3. Understand how professional groups and marketers rank marketing programs.


Action Steps
The best contacts and resources to help you get it done


Look at student blogs of marketing degree programs to get the inside scoop

College guides written by student bloggers are not just random lists of schools that are considered 'best' in a particular field; student guides tell you the details of a school and its programs. These student-written college and university marketing programs advice and ratings can help you understand the benefits and possible drawbacks of a specific degree program or school by helping you see how actual students view their class experiences.

I recommend: Mays Business School, which offers a marketing degree, has its students blog about their experiences. Cornell University, The Johnson School links to many student blogs. These students write about their marketing school experiences and about their classes.

Find national rankings of colleges offering marketing programs

Although rankings simply list schools based on specific criteria, such as graduate employment rates or student satisfaction, they are useful in helping you to evaluate which business marketing college programs are most respected and reputable. However, be sure to actually research schools given a high ranking and don't choose to go to a school simply because it is voted as a top school in your field. Just because a school is highly ranked doesn't necessarily mean that it is a good fit for you.

I recommend: U.S. News & World Report ranks schools by their marketing programs. BusinessWeek offers a handy chart showing rankings of schools with MBA programs with marketing specialities.

Understand how industry professionals view marketing programs university-wide

Ultimately, how professionals in the marketing and business industry view a marketing school is a good indicator of how prestigious a specific program is. Business and marketing professionals have a good understanding of which schools are considered the most esteemed. Rather than just looking at rankings, consider which schools are mentioned when professional organizations and professionals in the industry note schools that offer good marketing programs.

I recommend: The American Marketing Association makes note of the schools that employers are most eager to see on a resume. The National Black MBA Association (NBMBAA) offers a list of schools with reputable marketing programs.

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College and University Marketing Programs News and Trends

Learn about new trends in college and university marketing programs to increase student enrollment.
Since many schools of higher learning are competing with each other for students, and since the economy has affected student enrollment, many colleges that offer marketing have begun coming up with new and interesting programs to attract students. For those who work in education or have an interest in a college marketing degree, it’s important to be familiar with universities and colleges that offer marketing programs news ... Read more