Marketing Recruiters

Guide to Marketing Recruiters

How to work with marketing recruiting firms to find the best candidates
By Shannon Ambroson

Your office has a need for a marketing or advertising professional but you're too busy to go through the lengthy candidate selection process of filtering through unqualified people to find the right one. You want results without putting your regular business on hold to find the best advertising executive. Recruiting services, hired to find candidates for you, may be the perfect solution.

Contact a marketing recruiting company in the local area or through a nationwide network. You can work directly with a representative to finalize a plan of attack, or allow your human resources department to become point of contact, so you can run your business without distraction.

By deciding to use recruiting services for the marketing industry, you can:

1. Save time by allowing professional marketing recruiters to find candidates.
2. Develop a hiring profile using your business's requirements, guidelines and professional standards.
3. Find other companies to advertise and market your business instead of recruiting for sales and marketing staff.

Action Steps

The best contacts and resources to help you get it done

Choose the right advertising recruiting agency for your needs One marketing recruiter may be interested in the way your business works and how the other employees get along with each other, while another may be more interested in how much money you have to spend and how quickly you need a placement. By speaking with representatives, you should get a feel for how marketing recruiting works with your situation.

I recommend:  Go online to fill out contact forms at your leisure and wait for marketing recruiters to contact you. Marketing recruiting firms keep updated websites allowing you to sign up to search through qualified resumes.

Work with marketing recruiting services to find local or national candidates Search for a local or national advertising executive. Recruiters can narrow or widen their search if you cannot afford to relocate a candidate or have exhausted local possibilities. Many national resources also have local affiliates.

I recommend:  Whether hiring for marketing or advertising, recruiting directories allow you to search by location or specialty to make searching more effective. Local websites from major cities give you tips on searching for executives in the area.

Let marketing and advertising recruiters know your budget and timeline Combine recruitment services with your own searching for even better results. Many human resources departments find covering all aspects helps find more qualified candidates in a quicker timeframe.

I recommend:  Ask the agency to place advertising or search resumes on marketing job sites as well as search their own existing resumes. Firms also understand that you work with a small budget and don't have time or funds for a long drawn out process. Listen to their suggestions and let them know yours.

Be as involved as you want to be in the hiring process Be your own recruiter by searching job websites yourself or hire recruiters for marketing and advertising executives and allow them to do the entire process. You can even instruct the company to tell the most qualified candidate to show up to work for you.

I recommend:  Post full-time, part-time or contracted job requirement advertisements on recruitment websites. Many sites focus on online marketers that work from home or office, either temporarily until the position is permanently filled or permanently as your needs change.

Tips & Tactics

Helpful advice for making the most of this Guide

• Let the marketing recruiting firm find a service agency for you rather than a single person. If you have a large project that requires a one-time venture, tell the agency to focus on firms instead of individuals.
• Be specific with the marketing and advertising recruiters. Let them know exactly what you're looking for in your top candidates.
• Shop around for the marketing recruiting company that will work with your schedule. Consider local recruiters to save money and boost local economy.