It's not at all difficult to get what you want and more when making the most of marketing recruiters. The truth is that getting the most out of recruiters for marketing and advertising depends on your openness and their willingness to work with you. If you have both of these things, finding the right employee can be easy, fast and painless.

Finding recruiting services for the marketing industry is your way to advertising your job with precision and getting the right results. If you research recruiters for advertising agencies, you may be able to get much more mileage out of them than first expected. When thinking about using advertising recruiting for your business, consider the following:

1. A good marketing recruiter knows prospects better than you might.

2. A marketing recruiting firm should be open to finding new employees in new places.

3. Recruiters for marketing companies should treat prospects like customers.

Action Steps
The best contacts and resources to help you get it done

Find a marketing recruiting firm that can get in your prospects' heads

Too many business owners make the mistake of approaching the hiring process from a self-centered point of view. Instead of coming to the marketing recruiting firm's table with just a list of things you want in a star employee, develop a list of things that you believe a star employee would want from you, too.

I recommend: Bernhart Associates Executive Search can help you find marketing or advertising executives and provides industry-specific articles. Cube Management offers to help you find talent in a variety of different industries and levels. Find out more about the recruiting process at its website.

Hire marketing recruiters that can find employees in unconventional places

Ads in the usual places, like newspapers, can work, but there is likely to be an entire world of potential employees outside of just one medium. Look for a marketing recruiter who can look at new media as another frontier and can electronically analyze responses and web analytics. Both can help you narrow your search down, speed up the hiring process and give you extra information about your target market.

I recommend: National Banking Network is an independently-owned recruiting firm interested in pooling resources and knowledge to find you that special person for your position. Use the resource section on its website to find out more information on marketing recruiters. Direct Marketing Search offers a list of leading recruiters that you can choose from.

Work with a marketing recruiting company that believes in quick follow-ups

Remember that you're essentially trying to sell a job to qualified candidates. As a business owner who makes a living selling services or products, you wouldn't dare leave a customer or prospect without follow-up communication, so why would you leave a potential employee without the same? It's just as important to follow-up with a potential employee, since it could be possible that the candidate has offers from different businesses and not just your own.

I recommend: Sign up with TheRecruiterNetwork to gain instant access to a database of targeted resumes from qualified candidates. Visit its FAQ section to find out more information. Marketing Pro Resources can help you find the right temporary, permanent or management employee. Find out more about each type of employee at its website.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Consider investing as much money as you can into the best marketing recruiting firms that you can find. Remember that their efforts will result in an employee that you'll have contact with on a daily basis, so having someone find the right person for you is invaluable.

Your office has a need for a marketing or advertising professional but you're too busy to go through the lengthy candidate selection process of filtering through unqualified people to find the right one. You want results without putting your regular business on hold to find the best advertising executive. Recruiting services, hired to find candidates for you, may be the perfect solution.

Contact a marketing recruiting company in the local area or through a nationwide network. You can work directly with a representative to finalize a plan of attack, or allow your human resources department to become point of contact, so you can run your business without distraction.

By deciding to use recruiting services for the marketing industry, you can:

1. Save time by allowing professional marketing recruiters to find candidates.
2. Develop a hiring profile using your business's requirements, guidelines and professional standards.
3. Find other companies to advertise and market your business instead of recruiting for sales and marketing staff.

Action Steps
The best contacts and resources to help you get it done

Choose the right advertising recruiting agency for your needs

One marketing recruiter may be interested in the way your business works and how the other employees get along with each other, while another may be more interested in how much money you have to spend and how quickly you need a placement. By speaking with representatives, you should get a feel for how marketing recruiting works with your situation.

I recommend: Go online to fill out contact forms at your leisure and wait for marketing recruiters to contact you. Marketing recruiting firms keep updated websites allowing you to sign up to search through qualified resumes.

Work with marketing recruiting services to find local or national candidates

Search for a local or national advertising executive. Recruiters can narrow or widen their search if you cannot afford to relocate a candidate or have exhausted local possibilities. Many national resources also have local affiliates.

I recommend: Whether hiring for marketing or advertising, recruiting directories allow you to search by location or specialty to make searching more effective. Local websites from major cities give you tips on searching for executives in the area.

Let marketing and advertising recruiters know your budget and timeline

Combine recruitment services with your own searching for even better results. Many human resources departments find covering all aspects helps find more qualified candidates in a quicker timeframe.

I recommend: Ask the agency to place advertising or search resumes on marketing job sites as well as search their own existing resumes. Firms also understand that you work with a small budget and don't have time or funds for a long drawn out process. Listen to their suggestions and let them know yours.

Be as involved as you want to be in the hiring process

Be your own recruiter by searching job websites yourself or hire recruiters for marketing and advertising executives and allow them to do the entire process. You can even instruct the company to tell the most qualified candidate to show up to work for you.

I recommend: Post full-time, part-time or contracted job requirement advertisements on recruitment websites. Many sites focus on online marketers that work from home or office, either temporarily until the position is permanently filled or permanently as your needs change.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Let the marketing recruiting firm find a service agency for you rather than a single person. If you have a large project that requires a one-time venture, tell the agency to focus on firms instead of individuals.
• •  Be specific with the marketing and advertising recruiters. Let them know exactly what you're looking for in your top candidates.
• •  Shop around for the marketing recruiting company that will work with your schedule. Consider local recruiters to save money and boost local economy.

Working with marketing recruiters helps take the burden of finding a good employee off the shoulders of the Human Resource manager. There are two basic types of marketing recruiter firms that a business can use. With a contingency-based firm, you hire a marketing recruiter to fill a specific position at your company. You only pay the firm if you hire a person found through the firm. With retainer-based firms, the marketing recruiter may do several employment searches for your company and have a set price that you pay regardless of whether you hire his candidates.

There are many benefits to using a marketing recruiter. When considering hiring a professional to generate interest in your business's open positions, consider the following about advertising recruiting:

1. Hiring a marketing recruiter can save you time and resources.

2. Finding a good marketing recruiting company can simplify the hiring process.

3. Communicating with a marketing recruiters means clearly identifying your goals and needs for a new employee.

Action Steps
The best contacts and resources to help you get it done

Find a marketing recruiting company that is part of a network

You may be looking for recruiters for marketing and advertising in one place, but take into account that some marketing and advertising recruiters have more connections than others. Some are part of a complex network that can help get the word out about your business and the position that you are currently offering to interested prospective employees.

I recommend: Contacting Marketing Consultants can get you started on your path to finding a marketing recruiter with a strong network. Marketing Research Association (MRA) provides members with contact information for other members.

Look for marketing recruiting firms that are capable of writing suitable copy

You want to communicate to your potential employees that your company is the best company to work for - especially since they'll likely be applying to other companies at the same time. Find a marketing recruiting firm that is willing and capable of translating your needs into a compelling advertisement. Remember that you want to 'sell' your company's position to the right candidate, and recruiters for advertising agencies may be able to help you do this.

I recommend: Work with MarketPro to connect with marketing recruiters who specialize in creating advertisement copy for job openings. MarketingSherpa offers international lists and can create copy in several languages and dialects.

Keep the lines of communication open with your marketing recruiters

Hiring someone to find employees for you doesn't absolve you of the responsibility. You probably wouldn't trust a marketing recruiter to take over your business's operations for a few days without the proper training, so why let them hire your employees without your guidance? Keep your marketing recruiters up-to-date with your desires and needs and be specific. Remember that they can help you find the right person to hire, but only if you know who the right person is.

I recommend: Lucas Group starts the communication process with forms designed to help you identify your objectives to its marketing recruiters. The Online Recruiters Directory also asks you to provide some information to help you narrow down your search.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Online searches for 'recruiters for marketing companies' may yield results for 'headhunters,' which is another common term used for recruiters.

Marketing as an industry is constantly evolving. Keeping up with trends and technology can be challenging yet vital for those seeking careers in marketing, as well as for someone in marketing recruitment. A marketing recruiter must screen candidates to find the top talent available for a marketing industry position. As such, understanding marketing key terms, even those that are popping up as technology advances, is a critical part of any marketing recruiter's job. The six marketing recruiter key terms below are constants in marketing vocabulary.

Action Steps
The best contacts and resources to help you get it done

Marketing mix

Marketing mix is one of the first terms taught by professors in Marketing 101 classes. A marketing mix is essential to a solid marketing plan, and is made up of four elements also known as the Four Ps: price, place, product and promotion.

I recommend: Marketing Teacher provides a brief online lesson explaining the ins and outs of what constitutes a marketing mix.

Merchandising

Merchandising is the process of moving a product from the hands of the company to the customer. To accomplish this, merchandising professionals use studied techniques to increase product visibility and appeal.

I recommend: As a marketing recruiter you may have to fill merchandising positions. CareerThreads details two different merchandising career tracks.

Category management

Every product can be classified into a sales category, and the sales history of every category can be tracked with today's technology. Category management is the process of analyzing this sales data and taking action or making decisions based on this analysis.

I recommend: CPG CatNet, the Category Management Association, explains in detail what is involved with category management as it pertains to marketing. This information is critical to understand if you must recruit a category development professional.

Branding

The American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or design, or a combination of all of these. Branding is the use of these to help buyers identify a product and differentiate it from its competition

I recommend: About does an excellent job explaining how branding is a critical component of a marketing strategy.

Unique selling proposition

A unique selling proposition, or USP, is the verbalization of how one product stands out from its competition. Those involved in a marketing campaign must be able to identify a product's USP in order to help consumers buy into the idea that this product should be bought in lieu of other similar products.

I recommend: The Abraham Group's website features an article by it's founder entitled "How To Create A Unique Selling Proposition" which clearly defines USP.

Syndicated data

Syndicated data is obtained by a service provider that compiles a database of individually scanned transactions from thousands of storefronts. Syndicated data is usually provided to marketing professionals who subscribe to an online service, which allows them to receive the data via the Internet. These professionals then use statistical software to analyze the syndicated data.

I recommend: Khera Communications' MoreBusiness website includes an article about syndicated data for direct marketing.