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Salary Guidelines for Sales and Marketing

Information on salary ranges and averages for sales and marketing careers.
Sales Compensation Plans
How to Compensate Salespeople - Critical Skills and Concepts
www.8020salesperformance.com
Sales Tips
Free sales training newsletters, tools, tips and business leads
justsell.com
Wage & Hour Class Actions
Overtime wages, missed meals, Vacation claims. (310)478-5789
www.peterhartemploymentlaw.com
Marketing salary
Marketing listings, career info, employer profiles and salary info.
www.Vault.com/Marketing
Sales Compensation Plans
Discover How To Develop a Sales Compensation Plan That Gets Results
www.MyBusinessBooks.com
Marketing Salary
Learn From Within The Comfort Of Your Own Home. Request Info Now!
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Check your salary - free
Your job is OK and your boss is OK. Time to take care about the money.
www.my-wage.com
Wages
View info on Wages Use our Free Tools and Research.
www.Banks.com/Wages
Free Online Salary Report
Search Salaries for 1000s of Jobs at CareerBuilder's Salary Center
www.CBSalary.com
Listings
Marketing and Promotion Salary Survey
Survey results by R. Craig MacClaren, Editor at Large, Copyright 1998 by PROMO Magazine.
www.promomagazine.com
Professional Placements
A sales career recruitment company that specializes in sales jobs throughout the United States.
www.professionalplacements.com
Salary Survey Summary of Marketing/Sales, Abbott, Langer & Associates
Summary of compensation in the Marketing & Sales Field, 18th Edition survey report from Abbott, Langer & Associates, Inc.
www.abbott-langer.com
Society of Competitive Intelligence Professionals Salary Survey
1997 salary survey results.
www.scip.org
Sales Compensation Plans
How to Compensate Salespeople - Critical Skills and Concepts
www.8020salesperformance.com
Sales Tips
Free sales training newsletters, tools, tips and business leads
justsell.com
Wage & Hour Class Actions
Overtime wages, missed meals, Vacation claims. (310)478-5789
www.peterhartemploymentlaw.com

Guide to Salary Guidelines for Sales and Marketing

How to set fair yet competitive salary guidelines for sales and marketing


Salary for marketing and salary for sales must be competitive enough to ensure the right candidate lands in the position and develops into a valuable employee. Yet as a business owner or manager you must also watch your bottom line, especially since salaries and other pay compensation benefits can account for the majority of business budgets.

Use knowledge of salary guidelines for sales and marketing as a recruiting tool. Employees working for you--especially those in marketing and sales positions--represent the face of your company. Finding just the right job candidate to take the position and the company seriously is key to any new hire.

Choosing and maintaining good employees with a competitive marketing salary continues to be an important aspect of the hiring process. Along with other factors, sales salary helps retain productive employees. Several salary tools exist online to help you establish salary guidelines. When researching marketing and sales compensation, be sure to consider the following:

1. What are the job requirements? A sales rep salary is going to be different from data entry.

2. Marketing salary guidelines should take into account the candidate's previous experience in the field.

3. Salary for marketing professionals should include compensation for special training or education the candidate will bring to the position.

Action Steps

The best contacts and resources to help you get it done

Research other companies' salary guidelines for sales and marketing With a little research, you will be able to find marketing and sales salaries, base pay rates and sometimes commission schedules and industry averages online. Keep in mind compensation policies in sales encompass many different factors including bonuses, commissions and other factors besides just salary.

I recommend:  Check out the summary of research conducted by Abbott, Langer Association Surveys in the marketing and sales field. Order the full report to get detailed findings. Find the national averages on certain marketing and sales jobs and then look at the comparison for your specific region at CareerBuilder.

Get inside tips on adding compensation to salaries for sales and marketing To motivate employees effectively, sales salary is only one aspect. To come up with a fair compensation package you may need to investigate policies based on benefits and perks.

I recommend:  Sign up for a free newsletter from 80/20 Performance Inc. The newsletter includes access to sales and sales management tips and free mini courses. Read up on different sales commission plans and the factors that should be included in salary guidelines from CellarStone, Inc.

Learn how to negotiate salary for sales Salary negotiations must be taken seriously. You must walk the fine line of offering fair and competitive wages that also won't break the bank. Learn the techniques to negotiate effectively without turning off a potential job candidate.

I recommend:  PayScale offers tips on how to manage negotiations. Salary.com offers negotiating tips and other benchmarks that can be discussed with a potential employee.

Tips & Tactics

Helpful advice for making the most of this Guide
  • When offering salary for sales, bundle pay with perks. Benefits can go a long way toward attracting talented candidates and boosting compensation. Consider mentioning employee contributions to health-care insurance, funding for retirement or flexible time.

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How-To Guide from WORK.COM

Guide author
By Trisha Schulz
How to set fair yet competitive salary guidelines for sales and marketing.
Salary for marketing and salary for sales must be competitive enough to ensure the right candidate lands in the position and develops into a valuable employee. Yet as a business owner or manager you must also watch your bottom line, especially ... Read more

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