Entice customers into your space at the trade show or exhibit by making good use of modular displays. You can make your entire display modular, or you can keep part of it a more traditional presentation area if you wish. Either way, if you know you need to attract more customers to your expo displays, then modular is the way to do it.

Not only are modular displays eye-catching to your customers, they are easier for you to set up as portable trade show booths. Your modular displays should feel like portable booths to make it easier for you to set up your modular exhibits. There are three main types of portable trade show booths:

1. Small, tabletop modular displays

2. Larger, freestanding modular displays

3. Kiosk displays

Action Steps
The best contacts and resources to help you get it done

Consider the purpose of the modular displays before you buy

Obviously, you are trying to attract customers. Determine if your main focus is new customers or repeat business. Next, decide if you can achieve your goals with a tabletop display or if you need a freestanding modular display or kiosk to accomplish your objectives. Once you decide on your purpose, you can set up your modular display to meet your goal.

I recommend: A company like SD Modular can work with you to create a custom design that best fits your needs. First Trade Show is another company well known for their customized modular displays.

Find expo displays you can take from one trade show to the next

Even though amount and shape of your floor space may vary from one trade show to the next, purchase the prefab trade show booths that you know you can consistently use from one trade show to the next. Remember, the beauty of modular display designs lies in your ability to change pieces as needed.

I recommend: Modular Display Systems offers a wide range of products that can be set up in a linear manner, or in any configuration you like. Smart Exhibits offers products that can convert from a tabletop display to a full-sized wall unit.

Look for lightweight, portable trade show booths

Your modular trade show booth components should be easy to set up and take down. Look for structural materials made from aluminum. Try to find modular display units that come with their own carrying cases to make it even easier to set up your expo displays.

I recommend: Aluminum frames and graphics made from fabric are specialties of Displays2Go. Nomadic Display also offers lightweight modular display solutions for your business.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  The best portable booths in the world won't be any use to you if you don't hang outstanding graphics on them. Use a top-of-the-line printing company to create branding graphics that make your company stand out in the crowd.