Having the latest information on pop up displays can help promote your products or services either at trade shows or in the store. Pop up displays can catch consumers’ attention and increase the likelihood that they'll spend their money. However, without the latest information, proper implementation and pop up display products, your products can be on display without notice or an increase in targeted revenue.

Pop up booths and displays work best when they support the product or service, not overshadow or downgrade it. When you study the use of pop up displays and stay current on product news, it can help you find this promotional middle ground. To stay on top of the latest trade show pop up display news and trends, here are a few items to consider:

1. Evaluate advice and tips articles about trade show pop up displays.

2. Visit blogs about trade show pop ups.

3. Subscribe to marketing RSS feeds about pop up displays for trade shows.

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Review tutorials about pop up displays for trade show exhibits

Before you can understand the news and trends of any industry or product, it's a good idea to learn the generalities. These include how to pick a pop up display, general display reviews and industry specific information.

I recommend: Learn the ins and outs of selecting a pop up display from the tutorial at Advatum Tradeshow Displays. You can also try Smash Hit Displays’ resource section, which is another source of articles and reviews related to pop up displays for trade shows and in store promotions.

Frequent blogs dedicated to pop up displays for trade show exhibits

The web logs or blogs on trade show displays are an excellent source of industry information, including pop up displays news and trends. These blogs receive regular updates and links to other useful websites within each blog. You can also leave comments on these blogs and exchange pop up display information with others.

I recommend: Consider bookmarking the Applied Signs & Display Blog for the latest info regarding pop up displays. Examine the Flexi Display Blog to get news and trends for the display industry. Read the Trade Show Marketing Blog for more information.

Use RSS feeds about pop up displays to stay current on news and trends

RSS feeds notify you if any new information appears on the website about pop up displays. That way you can subscribe to as many sites as you need and not have to check each website individually. The RSS feeds not only make information gathering easier, some allow you to customize the updates to fit your pop up trade show booth business needs.

I recommend: Choose the more appropriate pop up display feeds from the Conference and Trade Shows RSS feeds. Register for the RSS feed from Expand Media News, provided by suppliers of pop up displays, for the lastest product and information news via its blog.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Before you purchase pop-up displays for exhibits on sale, make sure to comparison shop and locate independent reviews of the product. Often you can find that same display cheaper and from a company with better shipping terms.

Want to make a big impact, but don’t have room to store a full-sized trade show booth? Pop up trade show displays are the answer. As small as a tabletop display or as large as a room, pop up displays will do the trick. Pop up displays are made of hinged folding frames (usually of lightweight aluminum) and are covered with plastic, fabric or other imprinted materials to form a multi-panel installation. The benefits of pop up displays are endless, including:

1. Pop up displays are lightweight and compact, thus making them an easy and economical way to ship your displays to tradeshows around the country.
2. Customization options for pop up trade show displays allow full color eye-popping graphics that grab the attention of your audience.
3. Pop up displays serve as the backdrop or walls of your exhibit space, making it look like a custom showroom, no matter what the setting is.
4. Virtually anyone can put pop up displays together as they don’t require any special skills or tools and are lightweight enough that you don’t need a lot of extra hands.

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3-D pop up displays make an impact

If Andy Warhol made pop up trade show displays, they would be the 3-D kind. They aren't flat display panels, but rather are a series of smaller stretched fabric panels displayed together to make a Warhol-esque impact. The benefit of 3-D pop up displays is that the small fabric panels can be changed out to constantly keep the exhibit fresh and up-to-date showcasing your latest products.

I recommend: Impact Displays makes Xpressions SNAP pop up displays that are a series of stretched fabric panels that create a three dimensional, eye catching display. Displays 2 Go offers 3-D pop up stands with a variety of shaped panels.

Pick your shape of pop up trade show displays

One of the biggest benefits of choosing pop up displays at your trade show booth exhibit is the many options you have to choose from to customize your look. Gone are the days of boring flat-paneled backgrounds. Now you can choose from curved, serpentine (s-shaped), gullwing, u-shaped, bubble shaped and combinations of straight to curved pop up display options.

I recommend: Superior Displays has several kinds of curved pop up displays including custom imprinted and unimprinted versions. ExhibitDeal offers a large variety of shapes including gullwing, serpentine, straight-curve-straight, curve-to-straight and the old standby straight pop up trade show displays. Exhibits Galore features unique U-shaped and wave shaped pop up displays. First Trade Show's bubble panel displays are ideal for showcasing products that are round.

When space is limited, opt for tabletop pop up displays

Tabletop pop up displays give you the convenience and creativity of a pop up display, but in a smaller format.

I recommend: TradeshowSupermarket.com has curved, lighted and Velcro covered tabletop pop up displays. Fast Signs offers tabletop pop up displays that are unimprinted, with graphics sold separately. Displays 2 Go has full color fabric pop up displays for tabletop use.

Create your own island or tower with a pop up display

Not every exhibitor at a trade show rents an eight by ten foot booth. Sponsors often get four to six booth spaces to display their exhibits. When you need a to fill a large exhibit space or even in your own showroom, you can build large pop up displays with pop up islands and towers.

I recommend: The Godfrey Group makes SpaceStation brand pop up islands and towers in unique sizes and shapes. Subia has a variety of island pop up displays. Dynamic Display has a cylindrical pop up tower available imprinted or with Velcro fabric.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Most pop up stands start out in a case that is less than two feet long and when configured display 10 by 10 feet.
• •  Pop up displays use magnets to secure fabric graphics to the aluminum pop up frame.
• •  When ordering pop up displays, ask the vendor if they offer a discount for ordering multiple graphics at one time. This allows you to use the frame interchangeably with different graphics.
• •  If you are ordering a pop up display that utilizes fabric, ask vendors if it is wrinkle resistant and how to care for it. You may need to carry a steamer with you when you travel.

A pop up display is an excellent way to make your sales or trade show exhibit stand out. However, before you make this purchase, it's important to understand the industry umbrella in which the pop up display falls. A trade show pop up display is the common form of this product. You can also use these promotional items to advertise sales, new products or company events on a day-to-day basis.

As with most industries the Internet has changed the way people exchange information on pop up displays. There are many options for the latest news such as e-magazine, associations and search engines. To get a better idea of how to find the best pop up display for your money and the latest news there are few thing to consider, such as:

1. Contact industry associations for trade show pop up displays information.

2. Utilize publications and buying guides to gain a better understanding of the pop up displays.

3. Obtain information on pop up displays for trade shows industry discounts.

Action Steps
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Network using associations for the latest information on pop up booths and displays

To obtain the latest pop up displays industry overview and news, nothing is better than the various associations that encompass the pop up display business. While there aren't any associations that cater specifically to pop up displays, there are trade show and graphic associations that are indirect supporters. The trade shows are the users and the graphics are the producers of pop up displays.

I recommend: Contact the Trade Show Exhibitors Association and sign up for its newsletter and attend its events to get current information on pop up displays. Speak to a representative at Specialty Graphic Imaging Association for pop up display information.

Examine trade show pop up display magazines and guides

Much like associations, but to a lesser extent, magazines and buying guides give you an overview of the pop up display industry. You can usually find helpful information on the leading manufacturers of pop up displays using these sources. These magazines can also provide information on used pop up displays that can save you money.

I recommend: Event Design Magazine from Red 7 Media can help you stay current on the latest trends and pricing of pop up displays. Tradeshow Week Buyer's Guide also offers the latest comparison information on table top displays or any other types of displays.

Compare industry pricing on pop-up displays for exhibits on sale for a better industry overview

Other than quality, most companies want to know the latest industry pricing on pop up displays. This is what makes the Internet a powerful tool within this industry. You can use tools available to compare pricing from any of the suppliers of pop up displays.

I recommend: Use B2B-Exchange.com to comparison shop across the industry for pop up displays and pop up displays vendors. Trade-Show-Advisor.com offers useful industry information on advertising and trade show pop ups displays.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Whenever you purchase a pop up display, be sure to ask about transportation logistics of the product. Most pop up displays pack neatly away and they make for easy transport. However, some require separate shipping to trade show events and aren't easy to move from place to place.

While most pop-up displays come ready to set up from the manufacturer, it’s still helpful to have a good working knowledge of their key terms if you are going to work at trade shows. Most pop-up displays consist of a series of metal channel bars that makes a frame, which is covered in fabric. Some pop-up displays are straight or curved wall-size advertisements, while others are smaller, freestanding units in a pyramid shape.

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Curved pop-up display frames

Curved pop-up display frames are freestanding frames with enough bend to give the display a three-dimensional effect. You can order curved pop-up display frames in a variety of shapes.

I recommend: You can see several options for curved pop-up displays, along with all the accessories that come with them, at Lockney & Associates.

Pyramid pop-up displays

Pyramid pop-up displays are freestanding and can come in a number of arrangements. Usually smaller panels, or skins, that contain your brand attach to the frames with magnetic connectors.

I recommend: Find information about pyramid pop-up displays at Ecertco Incorporated.

Photomural panel

The photomural panel is made of fabric (containing your information) that attaches to the pop-up display frame. You often order the photomural panel from the same company as the frame, but you may need a variety of panels. Be sure they connect in the same manner as the original photomural panel.

I recommend: Blue River Digital has more information about photomural panels. The company can work with you to customize your order so the panel works with your existing frame.

Channel bars

Channel bars are the bars that provide structure for the pop-up display. Channel bars are either all metal or magnetized. Since the panels and skins attach with magnets, the magnetized channel bars provide extra surface where the fabric displays attach.

I recommend: Read about channel bars as well as other pop-up display key terms at Benchmark Imaging.

Hangers

Pop-up display hangers usually come with a bar at the top that connects the fabric to the pop-up display frame. Hangers generally come with a stiffener piece called a kicker, which goes on the bottom of the fabric panel.

I recommend: Everything Displays sells replacement hangers. Generally hangers and kickers are part of the original pop-up display configuration.

Headers

Headers are the top part of the pop-up display. You can put a separate panel or skin there to highlight your display. You can also backlight headers for more impact.

I recommend: Learn about pop-up headers in the information provided by YourOneStop.com.