If you are hosting or attending an event to highlight your business, products or services, event spot lighting is crucial. Good spot lighting highlights your products or representatives, enhancing your image and calling attention to your company. At trade shows and other events where customers and clients have a chance to buy from you, event spot lighting helps them feel confident about buying from you because good lighting lets your customers see your product clearly.

Spot light fixtures are an excellent investment for your company, whether you travel to conferences and trade shows or host other types of events. The right spot lighting can transform your trade show booth, conference booth or special event into something memorable. When selecting spot lighting for conferences and events, consider:

1. Selecting portable special event lighting for events you attend.

2. Choosing the right spot lighting accessories to make the most of your event.

3. Finding special effects lighting to jazz up your next event.

Action Steps
The best contacts and resources to help you get it done

Select mobile spot light fixtures for trade shows and conferences

You have plenty of control over the lighting conditions in your company, but when you travel to a conference or trade show, you are limited by the electrical outlets and space available for attendees. Bringing your own spot conference lighting is the ideal solution, since you can light up your booth or presentation to its best potential. Spot conference lighting includes many choices, including track lighting, slim arm lights, light stands, LED lighting, puck lighting and fluorescent lighting.

I recommend: Trade Show Direct sells portable lights and lamps for your trade show or conference display, as does Nomadic Display.

Buy the right accessories for spot light equipment

If you are renting or buying spot lighting for conferences and events, you will need some accessories to make your lighting solution work. For example, you will need mounting brackets to direct your spot light precisely where needed. You will also need back up light bulbs or lamps. If you want a special effect, you might want colored lamp lenses, lamp filters to reduce glare or special color-changing lamps for your event.

I recommend: Exhibits Direct offers special colored lamps and filters, brackets, and lamps and light bulbs for your event lighting needs. Pegasus Associates offers bulbs, filters, lenses and transformers.

Choose event spot lighting for events you host

If you are hosting a special event, you usually have more options and more control over the commercial spot light solutions you use. For example, when you choose spot lighting for conferences and events, you usually have more input about where to set up lights and displays and where the lights can go -- you are not limited to one or two small spot lights over a small trade show booth. Fluorescent spot light fixtures for events allow you to be more creative, so don't be afraid to implement special effects spot lighting for your event to add some visual interest to your business event.

I recommend: Luminous Design and Kinetic Lighting offer special event lighting for both indoor and outdoor events. Canton Chair Rental offers a number of special effect lighting solutions for your events.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Keep in mind that event spot lighting fixtures and conference lighting fixtures are very bright and highlight even tiny flaws. Make sure that everything you are trying to show in a display has been professionally cleaned and prepared to stand up to the scrutiny. You may wish to dim trade show spot lighting fixtures or add some filters to reduce glare and to soften the light.