As you study market lighting information, you'll realize that the proper lighting effects can be a prime motivator for increased sales. If the customer has plenty of natural lighting to shop in, they are more likely to spend more money. Of course, it’s not possible to have a ceiling made entirely of skylights, so you need to learn how to manipulate your market lighting to get the same results.

As you walk around your store looking at ways to improve your market lighting, think of ways to improve lighting in various sectors of the store. To get a general idea of how to improve your lighting, do the following:

1. Create a market lighting list of possible ideas.

2. Visit other stores to see how those owners use market lighting to its fullest effect.

3. Check out all the market lighting possibilities at the local home improvement store and at online specialty stores.

Action Steps
The best contacts and resources to help you get it done

Pick recessed market lighting

Recessed lighting works well in ceilings. The lighting effects can provide bright daylight, or may be more subtle. Recessed lighting can also be effective as spotlights, to highlight certain areas of your store.

I recommend: You can find market lighting in all sorts of recessed fixtures at LightingDirect.com. Allied Trade Group offers recessed market lighting on its Lighting Universe website. This company not only has incandescent fixtures, it also offers energy-efficient fluorescent market lighting as well.

Use track lighting for market lighting

Track lighting is a good way to highlight store displays. Whether you choose fixtures with traditional bulbs or low-energy compact fluorescent lamp (CFL) bulbs, you can achieve the lighting effect you're looking for.

I recommend: S & L Store Fixtures is a market lighting provider of track lighting fixtures in all shapes and sizes. Tailored Lighting offers market lighting information, as well as a list of track lights to use to highlight your market goods. Its SoLux lights offer the same quality of light you normally get from natural light or sunshine.

Choose pendant lights to achieve the market lighting effects you want

Pendant lights suspended from the ceiling can create a dramatic focal centerpiece to the room. With the right combination of shades and light, you can highlight merchandise displays in a way that can draw customers like magnets. Pendant lights come with many size and shape variations, so you are sure to find pendant lights to fit your store's décor.

I recommend: Light-A-Store.com offers a variety of pendant lights to use for accent market lighting. The pendant lights at Pegasus Associates Lighting come in a variety of colors to accent your market products.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Once you install new lights, it's important to keep them and their fixtures clean. Failure to do simple housekeeping can result in the market lighting having less effect on your customers. Also, be sure to replace any burned out bulbs as soon as possible.