Agency specializing in event marketing throughout the USA & beyond. Events are our specialty. See all the event media available to you at one source.
www.emcoutdoor.com
World-class convention facility in Branson, Missouri with 220,000 square feet of high-tech meeting space. Book your space online today!
www.bransonconvention.com
Awarding Winning Event & Entertainment Marketing Agency!
www.revolutionmarketing.com
Learn How To Fill Seats At Your Next Seminar. Register Online Today
Clemson.edu/ESM
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www.EventNetUSA.com
Promotion, Media Relations & Events National and International Clients
www.myoungcom.com
The leader in seminar and roadshow management and execution.
www.opus-solutions.com
Catering, Private Dinners, Parties. Sandwich platers, fresh baked goods
www.micahmakesit.com
Photo activation tool captures data creates brand loyalty & web traffic
PictureMarketing.com
Nationwide experiential campaigns Create. Activate. Engage. Measure.
www.TrashTalkFCM.com
Provider of event management services for marketing and promotional events.
www.admksv.com
Full-service event marketing and destination management company.
www.advantage-intl.com
World-class convention facility in Branson, Missouri with 220,000 square feet of high-tech meeting space. Book your space online today!
www.bransonconvention.com
Agency specializing in event marketing throughout the USA & beyond. Events are our specialty. See all the event media available to you at one source.
www.emcoutdoor.com
Marketing company specializing in the exhibit and graphics industry located in Columbus, Ohio.
www.exhibitpro.net
Marketing consultants for trade show producers and exhibitors. Located in Federal Way, Washington.
www.theadventure.com
Specialist in tradeshow and event marketing for Las Vegas conventions.
www.universalevents.com
Awarding Winning Event & Entertainment Marketing Agency!
www.revolutionmarketing.com
Learn How To Fill Seats At Your Next Seminar. Register Online Today
Clemson.edu/ESM
Customers like to do their homework before they spend their money. A great way to educate your customers and increase sales is with the use of seminars. Customers walk away feeling that they’ve learned something about a subject and if done right, the seminar has built a brand in the customers mind that is more than just the features of your product or service, but the benefits of using it. Seminars can serve many purposes including:
1. Introducing a new product to your existing customer base.
2. Helping to provide education on complex issues.
3. Building confidence in your company as a leader in the industry.
4. Providing new leads to build your customer base.
Action Steps
The best contacts and resources to help you get it done
Prepackaged seminars
If you've never created a seminar, you might find it easier to adapt one that has been created for your industry and customize it to your products or services. Most turnkey seminars include everything you need to plan a seminar including Powerpoint presentations, marketing materials and a seminar outline.
I recommend: FMT Solutions provides a toolkit for general seminars and customized turnkey seminar packages for several financial planning genres.
Opt for Webinars (web seminars)
If your customers are spread across the country or around the world, consider providing a web seminar on your website. This allows the customer to view your seminar from anywhere at anytime.
I recommend: Webex allows you to provide web seminars without dealing with the complex logistics of planning a seminar. Adobe Acrobat Connect Professional software enables users to communicate and collaborate instantly with up to 2,500 participants.
Write and design your own seminar
If you have all of the information you want to convey, you can set up your own structure with the use of presentation software, props and a seminar outline.
I recommend: Learn the basics of marketing and promoting your own seminar from expert Fred Gleeck on his website. Find out the 10 mistakes to avoid when planning your seminar at www.howtomarketseminars.com.
Logistics
You need to plan the logistics of the seminar, including invitations, location, length, if there will be refreshments or meals, cost of the seminar if you intend to charge customers to attend, registration details, and what written materials you will provide.
I recommend: Download free templates for seminar flyers, stage setup and audio/visual needs from expert David Knox. Study all the logistics of seminar planning in the online tutorial at www.financial-seminar.net. If you’ll regularly use seminars as a marketing tool, consider investing in event management software such as EventRegister or read our guide on choosing Event Planning Software.
Tips & Tactics
Helpful advice for making the most of this Guide
- • Holding a seminar doesn't require a huge investment. Consider holding small workshops at restaurants, your office or community centers to cut down on the cost of renting hotel meeting space.
- • If your seminar is free and could be considered a community service, check local programs at the public library, senior center or community center to see if they will offer your seminar to the community. Some people are wary of attending a marketing seminar so you might attract a wider audience if it is presented as a community seminar.
- • In your handouts to attendees, make sure to include sales information. At the close of your sessions, don't be afraid to ask for the sale. It's good business.
Agency specializing in event marketing throughout the USA & beyond. Events are our specialty. See all the event media available to you at one source.
World-class convention facility in Branson, Missouri with 220,000 square feet of high-tech meeting space. Book your space online today!


