Make sure the venues you consider during your art show planning process have the lighting and environment you need highlight the artwork being showcased. Discuss security, insurance and bonding along with rental information when you're choosing the perfect venue if you want to be a successful art show planner.

Create a press kit as part of your art exhibit planning service. Make sure the press kit includes the all of the relevant information, including time, location, suggested dress code and a biography of the artist. Mail press kits to the local newspapers, radio stations and television stations to stir interest in your art show and you're well on the way as an art exhibit event planner.

1. As the art exhibit planner, make sure you arrange for the right equipment and displays.

2. Arrange for a proper location as part of your art exhibit planning service.

3. Invite clients and the general public to your art show.

Action Steps
The best contacts and resources to help you get it done

Get the displays and equipment you need to make your art show planning service a success

Consider the equipment you need to make your art show a success. Bring in extra seating and spread it throughout the space to accommodate the larger crowds. If appropriate, rent lighting, stands and tables.

I recommend: If you want to feature a few works, consider putting them on decorative easels from Xylem Design; for general display, consider ProPanels from MD Enterprise. Party Rental can provide you with displays and screens to order your space.

Make sure your art exhibit planning services include event booking

If there's not already a venue for the art show, make sure you reserve one appropriate for the size and style of the art show. There are enough art fairs and shows out there to suit any genre of art.

I recommend: Look to ArtFairCalendar and Art in Context Center for Communications for art fairs and shows. AgendaOnline allows you to search for art venues and events in your area.

Bring in the public to be a successful art show event planner

Take out advertisements in the local media and in art-oriented publications. Send invitations to preferred customers and ask them to bring guests. Spread the word about your art show and you'll draw in more people and, more importantly, more paying customers.

I recommend: For broad exposure in the art world advertise on Artshow.com or ARTnews. You can also display and sell the artwork online through Yessy. For targeted advertising, Englishclub.com has a template you can customize and send to your preferred customers. The letter-samples.com site also provides preferred customer invitation templates.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Keep a notebook to collect information about your art show planning. Add price lists, food selections and fliers in the book so all of the information about your art show planning is in one location.