Blowout Sale Planning 

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Guide to Blowout Sale Planning

Make your blowout sale planning a hit with your customers

By Angela Roe, Freelance Writer

When you're in charge of clearance sale planning, make a detailed agenda of what you want to accomplish. Set sales goals for each staff member and discuss ways of meeting those goals. Make sure the goals are realistic but not low enough that it's no challenge to your employees. Consider a reward system for meeting or achieving the sales goals to encourage success.

Determine ways to bring in customers as part of your blowout sale planning service. Advertise sales prices, make the store festive with balloons and make your store a draw for parents with kids by offering games and activities for the children.

1. Arrange the proper equipment as your blowout sale planner responsibilities.

2. Invite the public to your blowout sale event.

3. Arrange for refreshments as a part of your blowout sale event planner list of things to do.


Action Steps
The best contacts and resources to help you get it done


Put together equipment and attractions to help make your clearance sale planning service a success

Rent or buy the entertainment supplies and equipment you need to make your blowout clearance sale a success. Decorate your store and rent extra coffee urns and tables to accommodate refreshments and surplus inventory if necessary. Consider raffles and crowd-pleasing games if appropriate for your store's situation.

I recommend: ShindigZ sells a wide variety of banners, balloons, streamers and other celebration supplies to help you turn your blowout sale into a festive occasion. If you want to draw people to your sale with raffles, WiBingoSupply.com sells several types of raffle tickets. Also consider giving out small promotional items from PromoteIt.com to make your blowout sale a success.

Ensure your clearance sale planner advertises and invites the public

Take out advertisements in the local newspapers, television and radio stations. Send invitations to your preferred customers and ask them to bring guests with them. Spread the word about your blowout sale and you'll draw in more paying customers.

I recommend: MarketingPilot has software that allows you to track and manage your advertising and marketing efforts. VistaPrint has many invitation templates that you can customize and send to your preferred customers. The letter-samples.com site provides you with a generalized preferred customer invitation for you to use as a guideline when designing your own.

Make sure your clearance sale event planner remembers sale tags

The more eye-catching and obvious your sale discounts are, they more likely customers are to decide that they can't pass the deal up. Buy colorful sale tags that clearly show the before and after prices so your customers can easily see the savings.

I recommend: XpressTags.com offers a wide variety of eye-catching sales tags that clearly show your markdowns. MaverickLabel.com offers custom and standard sale tags and stickers so you can make the most of your blowout sale.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  Keep a notebook to collect information about your blowout sale planning. Add price lists and samples of marketing materials in the book so all of the information about your blowout sale planning is in one location.
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Guide author

Blowout Sale Planning

Make your blowout sale planning a hit with your customers.
When you're in charge of clearance sale planning, make a detailed agenda of what you want to accomplish. Set sales goals for each staff member and discuss ways of meeting those goals. Make sure the goals are realistic but not low enough that it's no challenge to your employees. Consider a reward system for meeting or achieving the sales goals to encourage success.Determine ways to bring in customers as part of your ... Read more