Sales and marketing events have the single-minded goal of helping business connect with the eyes and ears of the consumer. Creating a message delivered in a showroom, on a billboard or played on electronic media such as the Internet or cell phones is all part of a sales, marketing or advertising conference.

Motivating consumers to buy takes training and a solid understanding of the factors that drive them to purchase. Sales events bring industry experts together to discuss market trends and new techniques to reach the customer. Marketing conferences are just one of the tools needed to compete in the fast moving world of sales. Consider the following when attending sales and marketing events.

1. Industry specific marketing events offer information, fine-tuned for your business.

2. Digital advertising events provide ways to focus your campaign beyond traditional media.

3. A sales and marketing conference includes keynote seminars given by industry experts to address current market conditions.

Action Steps
The best contacts and resources to help you get it done

Choose marketing conferences focused on your industry

Every industry has unique considerations addressed at sales conferences specific to those needs. Keynote speakers discuss market conditions and ways to get your message through to the consumer. While many advertising approaches are universal, industry specific events help your message reach the target audience.

I recommend: Focused on marketing considerations in the travel industry, Destination Marketing Association International (DMAI) hosts an annual conference to keep your business flying high. The Retail Advertising & Marketing Association (RAMA) helps retailers get the most from their marketing budget.

Expand your audience reach with advertising events on digital media

Reaching customers wherever they are is imperative in this digital age and a sales & marketing conference for new media helps your marketing plan adapt. The Internet, mobile phones and even the DVR all have a place in sales plans. Advertising events help improve your ROI and create branding.

I recommend: Ad:tech holds conferences around the world that focus on digital media and improving advertising delivery. MediaPost Communications hosts events around the country for marketing professionals in the digital advertising field.

Sales and marketing events keep you in touch with industry conditions

Marketing and advertising professionals can benefit from keynote sessions at current events for marketing and sales. Staying in touch with the market conditions that effect consumer buying patterns creates more targeted campaigns. Seminars and sessions on current technologies and tracking methodologies maximize the effectiveness of any marketing plan.

I recommend: The American Association of Advertising Agencies (AAAA) brings together the industry experts in conferences across the country. Advertising Week is the largest gathering of media and advertising professionals across North America.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Sales and marketing events often hold multiple keynote sessions or seminars at the same time. Plan your schedule carefully to ensure you attend the sessions that address your needs.