Consumers are increasingly immune to the typical marketing techniques—experiential marketing can be a great way to break through the barriers. You can easily let potential customers know about your product and get some hands on experience on how to use it. This often increases their desire for the product.

You should always check experiential marketing information to see if this approach may be right for you, but it tends to work best with products rather than services or information-type products.

Experiential marketing can help you by:

1. Introducing your product to consumers. If you have a new product, you need to get the word out and let people know about it. When you work with an experiential marketing provider, consumers can try your product as they learn about it.

2. Increasing word of mouth advertising. Word of mouth is helpful in promoting your product. When customers like your product and tell their friends about it, it's free advertising for you.

3. Giving consumers experience. Many people are wary of product claims that seem too good to be true. But experiential marketing allows them to try the product before they buy it, making them more likely to believe your claims.

Action Steps
The best contacts and resources to help you get it done

Meet other professionals interested in experiential marketing

It's important for you to interact with others in the field in order to stay up to date on the latest techniques. You may be able to get an experiential marketing directory that lists contact information of colleagues.

I recommend: Register to participate in the Experiential Forum. Sponsored by the International Experiential Marketing Association, it allows you to interact with other professionals, ask questions and increase your knowledge. Make plans to attend the next Experiential Marketing Summit. This is a great way to connect with others.

Find experiential marketing experts to design your marketing plan

A group of experienced professionals can help turn your marketing plan from ho-hum to WOW. Contact a marketing firm that specializes in experiential marketing to get your message out to the public.

I recommend: The EX Group can help with your marketing whether you want to bring a new product to the public or revive an already existing product. Zoom Media & Marketing specializes in reaching your consumers in non-traditional ways.

Create immersive experiences with experiential marketing

The goal of experiential marketing is to have your potential customer immersed in the idea of your product. A unique experience is more likely to stay with them longer.

I recommend: Lightspeed Design uses video production to expose consumers to your product. The Elite Marketing Group can use a street team to talk to people on the street about your product.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Before you start experiential marketing, list the types of things that would make your target audience interested in your product. Different demographics respond well do different types of techniques.