If your have an aerospace or defense business, aerospace or defense advertising and marketing campaigns are crucial to helping you gain clients and promote your business. Various advertising and marketing agencies cater specifically to businesses in the aerospace and defense fields. These agencies have expertise in the marketing and advertising for aerospace and defense goods and services. You can easily find the agency that will best suit your specific needs.

When choosing an aerospace and defense advertising and marketing agency with which to work, you must consider several important things. Aerospace and defense businesses who need the services of an aerospace and defense advertising and marketing agency should be sure to:

1. Find an aerospace marketing agency that can best meet their needs.

2. Determine the type of defense and aerospace marketing plan they wish to use.

3. Review trends and current research in the marketing for aerospace and defense.

Action Steps
The best contacts and resources to help you get it done

Work with a defense and aerospace advertising agency with expertise in your specific area

When looking for a company that specializes in aerospace and defense advertising and marketing, consider your company's specific focus and needs. If your company creates defense products, work with companies that have experiencing in marketing and advertising defense products to the government. Choosing the right defense and aerospace marketing company that has expertise in your company's specific field will make your marketing and advertising campaigns that much more successful.

I recommend: Hire Celeste/Daniels Advertising for advertising and marketing in the aerospace and aviation fields. For aerospace marketing, work with Aero Business Group, Inc. Partner with Defense Products Marketing, Inc. (DPM) to market your company's defense products.

Choose the type of aerospace and defense advertising you wish to employ

A key component in your search for an aerospace and defense advertising or marketing agency is considering the specific type of advertising and marketing you wish to use to promote your company's services or products. You may consider print advertisements, web advertisements or broadcast marketing as part of your defense and aerospace marketing plan. Look for an aerospace and defense advertising company who can tailor your ad or marketing campaign specifically to your needs.

I recommend: Consider Marketing Alternatives, Inc. for aerospace, aviation and defense advertising, including print advertising, web design, trade show assistance and direct mail. Contact Keiler & Company for aerospace and defense advertising and marketing, which includes both print and web advertising as well as branding assistance.

Learn about trends in aerospace and defense marketing and advertising

Discover the trends in the aerospace and defense fields as you look for an aerospace and defense marketing company with which to work. Companies that specialize in market research can provide you with information about trends in these fields, which can then improve your aerospace and defense advertising and marketing campaigns.

I recommend: Purchase and view aerospace and defense market research reports from MarketResearch.com. Sign up for the free daily newsletter, the AIA dailyLead, from the Aerospace Industries Association to receive timely information about aerospace industry trends.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Consider reviewing advertising and marketing pieces in aerospace and defense journals and magazines, such as Aviation Week. This will help you get information about the types of aerospace and defense advertising and marketing available, help you come up with general marketing and advertising ideas on your own and help you spot trends in the industry.
• •  Review advertising and marketing samples from the portfolios of aerospace and defense advertising and marketing agencies of interest. Looking at their previous creations can give you an indication of the type of advertising and marketing campaigns they can create for your company.