Agriculture advertising is a vital component for the success of your business. An ad agency focused on agriculture marketing can give you targeted advice on marketing strategies to increase your bottom line and establish media relationships that will serve you well into the future. With the current economic climate, increased brand awareness through consistent media exposure is the best way to keep your company name in front of your potential customers.

Agricultural marketing is more important than ever since the economy is in a constant state of flux and your marketplace is growing more competitive each passing day. Direction from agriculture advertising agencies will help you get the maximum return on your marketing investment by applying their specific expertise to your area of agriculture. There are six basic areas of agriculture marketing:

1. Commodities marketing - agriculture ads for products coming from the earth

2. Wholesale agriculture advertising - farming advertisements

3. Retail agriculture advertising - marketing for retail outlets

4. Farmer's markets advertising - promoting farmers selling to the consumer

5. Green industry marketing - agricultural advertisements promoting plants, flowers, Christmas trees and seeds to distribution channels

6. Processed foods marketing - agricultural ads for dairy, meat and poultry industries

Action Steps
The best contacts and resources to help you get it done

Utilize agriculture advertising agencies to relate to your customers

Public relations in agricultural advertising is about managing relationships and gaining positive exposure for your company. Agriculture marketing services have a better understanding of the unique aspects of your business and strong established relationships with the media in your marketplace.

I recommend: Gibbs & Soell, Inc., is a public relations firm with over 35 years of experience working with agriculture clients. They understand that your company reputation is your primary asset and work to foster goodwill and positive public opinion to bolster your corporate image. Osborn & Barr is one of the leading names in agricultural marketing. For 20 years they have worked to build brand loyalty for their clients and have become experts in identifying leads in target markets.

Direct marketing efforts with agricultural advertisements

Agriculture ads targeted directly to your consumers, or direct marketing, is a traditional and effective means of advertising. This method - which involves direct mail, email marketing and telemarketing - provides an easy way to track and measure your responses. Direct marketing in agriculture allows you to track your return on investment for each campaign so you can get the most bang for your buck.

I recommend: AdFarm is an marketing agency 100% dedicated to agriculture marketing. For over 30 years they have applied their creative expertise to print and direct mail advertising that moves their audience to action. For over 80 years, McCormick Company has served the agriculture market as one of the oldest advertising firms in the country. They are committed to applying their creative marketing ability to grow your sales through each advertising campaign.

Leverage Internet opportunities for agricultural marketing

Agriculture advertising and marketing online is becoming more widespread in the industry. The dissemination of information at a lower cost than traditional print advertising and the interactive component of online marketing make it a great way to reach a global audience on a budget.

I recommend: Paulsen AgriBranding has been specializing in agricultural marketing for over 50 years. They will establish your online presence to help your customers get the information they need quickly and easily and to help you clearly communicate your corporate image. Charleston|Orwig has been a successful component of agricultural advertising for over 15 years. They deliver results by focusing on new and creative ways to motivate your customers.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  The National Agri-Marketing Association provides networking opportunities within the industry and keeps you up-to-date with industry news that affects your business.