If your business focuses on the chemical industry, and you produce products or services, you will need good chemical advertising and marketing to have a successful business. Various advertising companies cater specifically to business in the chemical industry. They have expertise on the marketing and advertising for specific chemicals and chemical types. You can easily find the agency that will best suit your specific needs.

When choosing a chemical advertising agency, you must do some research to find the best company with which to work. You will need to consider your specific industry focus, the kinds of chemical marketing and advertising available and the chemical market trends. Be sure to:

1. Locate a chemicals advertising agency that focuses on your specific needs.

2. Choose the type of chemical marketing services you need.

3. Find and review chemical marketing trends.

Action Steps
The best contacts and resources to help you get it done

Find a chemicals marketing company that can best address your specific needs

When looking for a chemical marketing company, you must first search for a company that has expertise in your specific chemical field. If your company deals with petrochemicals, look for chemical advertising agencies that focus on or have expertise in the petrochemicals industry. Working with a chemical advertising and marketing agency that has expertise in your specific area will make your marketing and advertising campaigns that much more successful.

I recommend: Contact a chemical marketing expert in your specific field from Intota from Guideline. Look to Mort Spiegel & Associates, LLC for chemical industry marketing, specifically marketing geared towards resins, pigments, adhesives and more.

Determine the type of chemical advertising and marketing you need

When choosing a chemicals advertising and marketing company with which to work, first consider the specific type of advertising and marketing you wish to use for your products or services. You may consider print advertisements, chemicals packaging or web advertisements as your primary marketing and advertising tools. Some companies can even do custom marketing jobs geared specifically towards your product and needs.

I recommend: Contact Chemical Marketing Concepts, Inc. for marketing and advertising related to sample packaging. Look to Chemical Week from Access Intelligence LLC, Inc. for a wide variety of chemical advertising and marketing types, including newsletters and custom marketing. To advertise your chemical company online, visit ChemIndustry.com, Inc.

Obtain and review trends in the marketing of chemicals and the chemicals market

Before advertising and marketing chemicals, it is imperative to first learn about the trends in the chemical industry. Various market research companies can help chemical companies with forecasting, analysis, cost economics and development. Look to these companies before devising a chemical advertising or marketing campaign with a chemical advertising agency.

I recommend: Visit Chemical Market Resources, Inc. for information about the market trends of petrochemicals, polymers, chemicals and functional fluids. Obtain chemicals market research reports from Kline & Company.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Don't forget to review chemical journals and magazines to study the types of chemical advertising and marketing they contain. This may give you ideas for the types of advertising you desire and for what works and what doesn't when marketing chemicals.