Environment advertising will help put you the track to being labeled as a socially conscious company. They will market your company and your product as environmentally friendly, or at least less environmentally impactful than competitors, and you will reap the rewards for pairing up for such a successful alliance.

Energy advertising, particularly renewable energy advertising, is a huge step that marketers are taking to put a positive spin on what was a previously frowned upon industry. As we continue to burn fossil fuels and pollute our environment, companies that have sought out renewable resources have and will continue to take center stage in advertising because they have something to be proud of.

To find companies that specialize in energy and environmental advertising:

1. Start your list out broad.

2. Narrow it down to energy and environment advertising agencies within your price range.

3. Look over their past work, and the success rate information that came out of it.

Action Steps
The best contacts and resources to help you get it done

Invest in energy and environmental advertising

If you are not the news, become the news. That is great advice from an unknown source. If your company is doing something that it can be proud of, you should be singing it from the rooftops to tell everyone.

I recommend: Find a company like RenewableEnergyWorld.com that will work at marketing environment and/or renewable energy changes going on at your company. Companies like Union Green are an offshoot, niche portion of larger companies. Union Green, in particular, focuses on green (environmentally friendly) as a marketing tool.

Learn from others in the marketing environment

Look at what other energy companies are doing to promote themselves, and learn from their ideas. Discuss those ideas with your energy and environment advertising agency.

I recommend: Check out the billboard marketing done for Eskom on the topic of reduction of unnecessary electricity consumption. It is simple, effective, and to the point. Look at the online video put together for Consol Energy for The New York Times.

Go with a full service environment advertising or energy advertising company

Choose a company that can design your print ads, your radio spots, your television commercials, and also give you PR advice and guidance when it comes to your energy and environment marketing. You want to go with a company that has a track record in all forms of media, including website design and online advertising and commercials.

I recommend: Companies like EnviroMedia will work with you to determine your target market, and they will help you solidify that bond between you and your consumer by using energy and environment advertising and marketing. Companies like Sustainable Marketing specialize in bringing green, organic, socially responsible and alternative energy companies together with each other and their customers.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Regardless if you are an energy or environmental company, use this sort of agency if you have a major green accomplishment or new service. They are tailored to helping you put a positive spin on what you have done, and can put that accomplishment into terms that your consumer can understand and appreciate.