Financial services advertising and marketing campaigns are crucial to helping you gain clients and promote your financial services business. Various advertising and marketing agencies cater specifically to businesses in the financial services industry. These agencies have expertise in the marketing and advertising for financial services. You can easily find the agency that will best suit your company's specific needs for financial advertising promotion.

When looking for a financial services advertising and marketing agency with which to work, you will need to consider several important things. Companies focusing on financial services that need the services of a financial services advertising and marketing firm should be sure to:

1. Locate a financial services advertising and marketing agency that can best meet your needs.

2. Determine the type of finance industry advertising strategy you wish to use.

3. Review current market research and trends in finance industry advertising and marketing.

Action Steps
The best contacts and resources to help you get it done

Find a finance advertising firm with advertising expertise in your company's specific area

As you look for a company that specializes in financial services advertising and marketing, be sure to consider your company's specific focus and needs. If you own a bank or a credit union, for example, look to work with firms that have experience in the marketing and advertising for banks or other financial institutions. Choosing the right financial services advertising agency that has expertise in your company's specific field will make your marketing and advertising campaigns more effective.

I recommend: For financial services advertising and marketing for banks and credit unions, consider Bagwell Marketing. Work with Walter F. Cameron Advertising for expertise in advertising financial services. Look to Financial Marketing Services for marketing and advertising for banks and other financial institutions.

Consider the types of financial services ads and marketing you wish to use

A major component in your search for a financial services advertising or marketing agency is considering the specific type of financial services ads and marketing you wish to use to promote your company's services. You may consider print advertisements, Internet advertisements or broadcast marketing as part of your financial industry advertising strategy. Look for a financial services advertising firm that can tailor your ad or marketing campaign specifically to your company's offerings.

I recommend: Contact Advisor Products, Inc. for financial services marketing services including Internet marketing, print marketing, branding assistance and logo design. Look to KDJ Advertising, LLC for print, broadcast and Internet advertising and marketing for the financial sector. For marketing plans financial advertising including print and Internet ads, consider Mogul Marketing, Inc.

Learn about trends in marketing and advertising financial services

Keep current on the trends in financial services marketing and advertising as you look for a financial services marketing company with which to work. Companies that specialize in market research can provide you with information about trends in the field of financial services, which can then improve your financial services advertising and marketing campaigns.

I recommend: Purchase and review financial services market research reports available from MarketResearch.com. Review financial services marketing trends and current marketing news in Brandweek.com from Nielsen Business Media, Inc. Subscribe to Bloomberg.com's Marketing Charts for financial trends delivered to your inbox online.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Review advertising and marketing samples from the portfolios of financial services advertising and marketing firms of interest. Looking at their previous work can give you an indication of the type of advertising and marketing campaigns they can create for advertising financial products for your financial services company.