Marketing for human resources has become a business in itself. Finding the perfect people to staff your HR department is critical in the long-term success of your company, which makes advertising for human resources even more important than ever.

HR advertising strategies are specifically designed to draw in the recruiters and trainers you need. Learn about the strengths and weaknesses of such strategies and how you can customize your HR marketing to target the top candidates.

Consider the following when searching for advertising for human resources:

1. Find a human resources marketing company that offers a variety of solutions.

2. Look for human resources advertising resources that think outside the box.

3. When advertising for human resources, look for a history of success.

Action Steps
The best contacts and resources to help you get it done

Human resources advertising and marketing needs to be more than one dimensional

The more ways of marketing for human resources you're offered, the more likely you are to find the perfect personnel. Look for a group that provides you with more than just a yellow pages telephone number. Your perfect candidate is looking in a variety of places so you need to target a variety of places as well.

I recommend: Hellman and Sibson Consulting, a division of Segal, both provide a variety of services, making it likely they'll have something that suits your needs well.

Marketing for HR isn't as simple as it used to be

Today's world is fast paced and so are the people who are the movers and shakers in today's world. Target the movers and shakers by looking in unexpected places such as networking websites that allow you to sell your business before anyone else has the opportunity to do so. Think outside the box in order to find people who do the same.

I recommend: Michaels Wilder, Inc. bills itself as an innovative human resources marketing company while still a business. Facebook gives you the opportunity to reach your ideal candidate before they start looking elsewhere.

Find a company for your HR advertising that has stood the test of time

Innovation and creative thinking are important but so is quality and the ability to recognize and function within the ever changing times. Look for a marketing and advertising firm that has a track record that you can depend on. The best indication of the future is the past, so finding a company that has successfully moved through changing times is a good indication that they'll continue to be industry leaders.

I recommend: Young & Rubicam have been in business since 1923 and has offices in more than 80 countries while TMP Worldwide is the parent company of Monster.com and you can't get a better track record than that.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Ask to see the portfolio of the HR advertising firm you're considering. Check out the work they've done in the past and the companies they're currently partnering with.