Market Research Firms in Australia

Get on-the-ground benefits from a local Australian market research agency Whether you have an established Australian business or are looking to break into the Oz market, you need an Australian market research firm that can give you insight into the territory.

I recommend:  The Marketing Intelligence Strategy Centre (MISC) takes a high-level, holistic approach to market research and specializes in partnering with US companies to provide insights into Australian markets. The Australian Centre for Retail Studies (ACRS), headquartered at Monash University, is one of the leading Australia market research agencies, offering general and customized retail research as well as education. Search the Australian Market and Social Research Society (AMSRS) online Directory of Market Research Suppliers or download a copy to find qualified Australian marketing research firms to suit your needs.

Choose Australia market research firms with global connections Some of the best marketing firms in AU are part of international networks. These market research giants will put your Australian market research in a worldwide context, vital to success in a global economy.

I recommend:  Explore membership packages to take full advantage of the resources of IBISWorld Australia, offering coverage of more than 500 industries and Australia's Top 2000 companies. GMI Asia-Pacific, headquartered in Sydney, draws on the strengths of an international leader in online market research software and global panels. For retail and technology market coverage, choose GfK Australia, part of one of the world's largest market research firms.

Engage marketing firms in AU that provide independent market research consulting Independent marketing firms in Australia provide your company with consulting services tailored to your industry and market goals. For quality assurance, choose market research firms in Australia that are MRQA (Market Research Quality Assurance) certified, signifying that they comply with the Australian Market and Social Research Standard.

I recommend:  The Ehrenberg-Bass Institute for Marketing Science at the University of South Australia specializes in computer-assisted phone research for brand tracking and customer loyalty. Multicultural Marketing and Management offers market research across 50 language groups, a vital asset in Australia's multiple ethnic markets. The Wallis Consulting Group is an Australian market research firm specializing in B2B research for clients like Saatchi and Hewlett-Packard.