Marketing firms in Australia can provide effective market research and techniques with the ultimate goal of integrating them into your business strategies and business development. A clever business uses the latest research to market itself, its products and services.

Australia market research agencies can help ensure your company's financial success as you expand your business into the market "down under." Having an effective handle on market research isn't the goal but rather the means to achieve your business goals.

Instead of taking the time and making the effort yourself to garner complex results, hire an Australia market research firm. Sometimes it's best to leave the research to professionals for the best, most accurate results you need. When you hire market research firms in Australia, you can expect:

1. Australia market research firms will collect demographic information about your potential customers.

2. Marketing firms in AU will analyze your competition.

3. A good Australia market research agency will also present ideas on effective marketing campaigns based on their research.

Action Steps
The best contacts and resources to help you get it done

Get on-the-ground benefits from a local Australian market research agency

Whether you have an established Australian business or are looking to break into the Oz market, you need an Australian market research firm that can give you insight into the territory.

I recommend: The Marketing Intelligence Strategy Centre (MISC) takes a high-level, holistic approach to market research and specializes in partnering with US companies to provide insights into Australian markets. The Australian Centre for Retail Studies (ACRS), headquartered at Monash University, is one of the leading Australia market research agencies, offering general and customized retail research as well as education. Search the Australian Market and Social Research Society (AMSRS) online Directory of Market Research Suppliers or download a copy to find qualified Australian marketing research firms to suit your needs.

Choose Australia market research firms with global connections

Some of the best marketing firms in AU are part of international networks. These market research giants will put your Australian market research in a worldwide context, vital to success in a global economy.

I recommend: Explore membership packages to take full advantage of the resources of IBISWorld Australia, offering coverage of more than 500 industries and Australia's Top 2000 companies. GMI Asia-Pacific, headquartered in Sydney, draws on the strengths of an international leader in online market research software and global panels. For retail and technology market coverage, choose GfK Australia, part of one of the world's largest market research firms.

Engage marketing firms in AU that provide independent market research consulting

Independent marketing firms in Australia provide your company with consulting services tailored to your industry and market goals. For quality assurance, choose market research firms in Australia that are MRQA (Market Research Quality Assurance) certified, signifying that they comply with the Australian Market and Social Research Standard.

I recommend: The Ehrenberg-Bass Institute for Marketing Science at the University of South Australia specializes in computer-assisted phone research for brand tracking and customer loyalty. Multicultural Marketing and Management offers market research across 50 language groups, a vital asset in Australia's multiple ethnic markets. The Wallis Consulting Group is an Australian market research firm specializing in B2B research for clients like Saatchi and Hewlett-Packard.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Be open with marketing firms in Australia about your budget constraints. That will be helpful for researchers to develop the overall design of the study. Make sure to ask for all the services you need but be careful about what you can afford.