Australia market research agencies are responsible for tracking industry trends in all industries and researching how changes and trends affect the sales market. Marketing firms in Australia benefit all business owners that do business in Australia by keeping track of where their industry is headed. Use Australia market research firms to find out how to stay competitive in your business.

It's important to stay informed about changes to market research firms in Australia and news that affects your business interests. Be in touch with market research firms in Australia news and trends, including:

1. Getting news updates concerning marketing firms in Australia.

2. Knowing about the latest Australian market research firm trends.

3. Being informed about news and trends related to market research companies in Australia.

Action Steps
The best contacts and resources to help you get it done

Stay on top of Australia market research firm news

Staying informed about news pertaining to Australian marketing companies can benefit you as a business owner. Get news about a market firm in Australia to learn about changes to the industry, new ways to stay on top, and trends to follow so you can remain competitive. Follow news reports that involve an Australian market research agency that researches your industry to gain new information.

I recommend: The Market Research Society of Australia reports news and tracks trends focusing on Australian market research. The Australian Marketing Institute reports market research firm news and trends from all regions in Australia.

Follow Australian market research agency trends

Different industries and business markets are often affected by the same trends, and following trends affecting Australia market research agencies will help you prepare for these changes. Track trends and stay informed about industry news to keep your business relevant and competitive.

I recommend: Ibis World offers news and trend resources as a market research firm for the Australian travel, automotive, and informational technology industries, among others. Colmar Brunton is one of Australia's market research companies that offers regular news updates and event invitations on its site.

Learn about market research firms in Australia news that affect your business

As trends and industry changes occur, it's important to stay informed about market research firms news and trends that affect your particular industry. Staying knowledgeable about news will help prepare you for any new laws or regulations that must be followed, and trend tracking will help your business keep its edge. Get regular news updates on the trends in the market research for your business.

I recommend: APT Strategies provides news information and tracks market research trends in Australia's technology markets. Roy Morgan International is one of many marketing firms in AU that offers news and press releases related to market research in Australia's financial and tourism markets.

Marketing firms in Australia can provide effective market research and techniques with the ultimate goal of integrating them into your business strategies and business development. A clever business uses the latest research to market itself, its products and services.

Australia market research agencies can help ensure your company's financial success as you expand your business into the market "down under." Having an effective handle on market research isn't the goal but rather the means to achieve your business goals.

Instead of taking the time and making the effort yourself to garner complex results, hire an Australia market research firm. Sometimes it's best to leave the research to professionals for the best, most accurate results you need. When you hire market research firms in Australia, you can expect:

1. Australia market research firms will collect demographic information about your potential customers.

2. Marketing firms in AU will analyze your competition.

3. A good Australia market research agency will also present ideas on effective marketing campaigns based on their research.

Action Steps
The best contacts and resources to help you get it done

Get on-the-ground benefits from a local Australian market research agency

Whether you have an established Australian business or are looking to break into the Oz market, you need an Australian market research firm that can give you insight into the territory.

I recommend: The Marketing Intelligence Strategy Centre (MISC) takes a high-level, holistic approach to market research and specializes in partnering with US companies to provide insights into Australian markets. The Australian Centre for Retail Studies (ACRS), headquartered at Monash University, is one of the leading Australia market research agencies, offering general and customized retail research as well as education. Search the Australian Market and Social Research Society (AMSRS) online Directory of Market Research Suppliers or download a copy to find qualified Australian marketing research firms to suit your needs.

Choose Australia market research firms with global connections

Some of the best marketing firms in AU are part of international networks. These market research giants will put your Australian market research in a worldwide context, vital to success in a global economy.

I recommend: Explore membership packages to take full advantage of the resources of IBISWorld Australia, offering coverage of more than 500 industries and Australia's Top 2000 companies. GMI Asia-Pacific, headquartered in Sydney, draws on the strengths of an international leader in online market research software and global panels. For retail and technology market coverage, choose GfK Australia, part of one of the world's largest market research firms.

Engage marketing firms in AU that provide independent market research consulting

Independent marketing firms in Australia provide your company with consulting services tailored to your industry and market goals. For quality assurance, choose market research firms in Australia that are MRQA (Market Research Quality Assurance) certified, signifying that they comply with the Australian Market and Social Research Standard.

I recommend: The Ehrenberg-Bass Institute for Marketing Science at the University of South Australia specializes in computer-assisted phone research for brand tracking and customer loyalty. Multicultural Marketing and Management offers market research across 50 language groups, a vital asset in Australia's multiple ethnic markets. The Wallis Consulting Group is an Australian market research firm specializing in B2B research for clients like Saatchi and Hewlett-Packard.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Be open with marketing firms in Australia about your budget constraints. That will be helpful for researchers to develop the overall design of the study. Make sure to ask for all the services you need but be careful about what you can afford.

Market research firms in Australia can provide a gateway into the broader Pacific Rim market. Rather than navigate through the myriad obstacles of geography, language and culture in executing marketing or market research projects in Asia, contact research and marketing firms in AU to provide the stepping stones for you.

As a US firm, when you contact research and marketing firms in Australia, you can exploit the dual nature of the continent’s locale: you work with a common language and a culture you can feel more comfortable with, while they can guide your project through the intricacies of Asian language and culture in their back yard. The approach you take depends on the level of marketing and research work you intend to undertake.

1. Start off using a multinational firm with an Australian office.

2. Build a connection with Australia market research agencies.

3. Dive in to market research associations for a permanent relationship.

Action Steps
The best contacts and resources to help you get it done

Introduce yourself to a marketing research company in AU through an international presence

If you're new to marketing and research in Australia or the Pacific Rim, or intend to run a limited engagement campaign, hand off your project to a multinational firm with offices in Australia. You would work with a local office near you, interfacing with staff during your regular business hours, and exploiting their established network of affiliates and subsidiaries to execute the project.

I recommend: Nielsen, creator of the Nielsen television ratings system, has an international market research presence, including Australia. Taylor Nelson Sofres (TNS) established its Australian presence when it acquired Frank Small and Associates.

Assemble a more direct network of Australia market research firms for ongoing ventures

You've tested the waters and decided the Australian market is a good fit. Cut out the middle man and establish a base of operations with an Australian market research agency for regular research and reporting. Develop a relationship with a major supplier who can handle the whole country as well as any spin-off work as you explore the Pacific Rim.

I recommend: Founded in 1941, Roy Morgan Research boasts the world’s most extensive true single source survey and sponsors the Morgan Poll, Australia’s sole independent poll. Australia's largest independent custom market research agency, Colmar Brunton conducts research in new product development, brand management, advertising testing, market segmentation, and customer and employee satisfaction.

Build a concrete connection with market research companies in Australia through their associations

For a closer bond with Australian marketing companies and research firms, get to know the players in the industry by affiliating with their associations. A membership fee affords you a considerably less expensive entry to commercial and cultural issues affecting business down under than would executing a custom research study or marketing campaign.

I recommend: The professional association for practitioners to stay networked and up-to-date on news and trends, the Australian Market and Social Research Society Limited (AMSRS) has over 2,100 market research professionals in its roster. The Association of Market and Social Research Organisations (AMSRO) represents the government/corporate relations arm for Australian market research.

Using market research firms in Australia key terms demonstrates to others that you are serious about your business. It shows them that you take the time to learn industry vocabulary.

Good understanding of industry terms allows you to clearly define work strategies and results. Using key terms also helps clients feel more comfortable working with you, since it displays a sense of professionalism that gives you an edge over competitors.

Action Steps
The best contacts and resources to help you get it done

M-commerce

Since mobile devices are so popular in Australia, market research firms use the term M-Commerce to refer to any sort of commerce that occurs over a mobile device.

I recommend: ACM offers an abstract work case study that refers to mobile commerce issues in Australia.

B2B exchanges

Market research firms in Australia sometimes refer to B2B exchanges, or business-to-business exchanges, which are marketplaces online where businesses might offer particular products or services to other businesses at discounted prices. Predictions show that in the future, more services will offer these exchanges providing fieldwork for Australia market research.

I recommend: MarketResearch.com offers an in-depth look at B2B exchanges and how they work.

Deliberative poll

The term deliberative poll refers to a practice in which researchers poll responders at least two times, so a market researcher can measure changes in opinion. The first poll factors in overall opinions, and the second poll gets reactions from the respondents after they learn more information relevant to a particular topic.

I recommend: Stanford University offers a detailed look at deliberative polling.

Latent click through

Market research firms in Australia sometimes analyze online behavior by focusing on latent click through habits from online users. A latent click, sometimes called a view through, occurs when a consumer sees an online banner ad but doesn't immediately click on it. However, later the consumer hits the website he or she saw earlier in the ad.

I recommend: Dynamic Logic describes how one might study the marketplace by tracking latent click through results.

Natural observation

Natural observation is the term used by Australian research firms to describe a method of watching respondents in an unobtrusive manner. This could involve making observations without questioning.

I recommend: Social Research Methods offers an in-depth look at observational field research.

Sample

A sample is a particular group selected for study that represents the true population during a single experiment. Research firms in Australia use a sample group to understand how the general population reacts to an item.

I recommend: The University of Sydney, Australia highlights a case study with 188 research subjects forming an online sample group.