A market research firm in France collects and analyzes data for other companies about their potential customer base, competition and the general market of their area. These firms save businesses money by providing extensive research to show the best way to advertise products or services, understand the needs of their clients and create a comprehensive marketing plan.

Working with a French market research firm eliminates the need to hire a full-time employee. Hire a marketing expert when you need advice for a new product, market expansion or understanding the demographics of your customers.

Market research companies in France possess the tools and resources to study the market on your behalf. They have the equipment, work force and connections to gather the data you require to make the best decisions about upcoming marketing campaigns. Before choosing a research firm, there are a few thing you should do:

1. Ask for references from the France market research firms and find out if their previous customers have been satisfied.

2. Request samples of their work, preferably for projects similar to your own.

3. Get a price quote for the market research in France you require and make sure it is within your budget.

Action Steps
The best contacts and resources to help you get it done

Hire a full-service marketing company in France

A full-service firm uses a variety of research techniques to assist your company in an upcoming marketing campaign. It will offer suggestions about research methods that would be beneficial to you and accommodate any specific requests you have.

I recommend: Work with full-service agencies such as Ipsos or IFEM Research France. Visit the COHESIUM Groupe for a website that is entirely in French.

Locate market research firms in France that provide specialized services

Many marketing companies offer specialty research for businesses that need particular types of data. Find a market research firm in France that will help your business with B2B marketing services, private shoppers, customer surveys or any other information you seek.

I recommend: La Maison Du Test sets up telephone questionnaires to obtain information for their clients. Field Facts Worldwide will provide mystery shoppers to check out and report on any retail location. Both websites contain French and English text.

Work with a market research company in France that puts together focus groups

A focus group is a collection of people that is put together to give opinions about a particular product, the packaging for specific items, new commercials or other advertisements and anything a company would like to receive unbiased feedback from. The products or services the group reviews can be anonymous, so that the people involved do not know who the manufacturer is. The opinions and feedback the group submits is then collected and analyzed to get a better idea of how consumers feel about what they have been shown.

I recommend: Louvre Focus Group or Focus Point Global can provide focus groups for your business.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Find out how quickly the market research firms in France will be able to finish your project so you will know if they are able to meet your deadlines.
• •  Talk to representatives of the firm that will be doing your France market research to make sure they understand all of your goals and will work well with you.