An AL market research firm gathers and analyzes data for companies to give them information about their potential client base, competition and general market conditions. These firms help companies by producing thorough research about advertising new or improved products and services, understanding and relaying the needs of their customers and creating an overall marketing plan.

Companies that hire a market research firm will not need to hire a full-time marketing employee. Marketing firms can be hired when you need them to give advice for advertising new products, market expansion and customer satisfaction.

Alabama market research firms have the resources, staff and equipment to obtain any data you need to make informed decisions on how to proceed with marketing campaigns. Before selecting a research firm, there are three things that any company should do:

1. Request references from the Alabama market research agencies and ask their clients if they were satisfied with the service they received.

2. Request work samples they have produced, preferably for projects similar to your own.

3. Get a price quote for the market research in AL you require and make sure it is within your budget.

Action Steps
The best contacts and resources to help you get it done

Hire full service market research companies in Alabama

Many firms offer an assortment of research practices and techniques to help businesses with an upcoming marketing campaign. They will offer suggestions for research methods that will be beneficial for your company, and they have the ability to accommodate any specific requests you have.

I recommend: Work with Alabama marketing research firms such as Nolan Research LLC or Guest Associates.

Locate market research firms in Alabama that provide specialized services

Some marketing firms provide specialty research services to businesses that are interested in particular data. Contact marketing research firms in Alabama that will help your business with B2B marketing services, branding and image research, demographics or any other information you seek.

I recommend: Winston Mortimor Inc. creates online marketing plans. TotalCom Marketing specializes in marketing plans for the healthcare and retail industries.

Work with AL marketing research firms that put together focus groups

A focus group is a collection of individuals who give their opinions about a particular product, service, commercial or any item for which a company would like to receive unbiased feedback. The products or services these groups review can be kept anonymous so the people involved are not aware of what company has requested the research. The feedback the group submits is collected and analyzed to showcase the opinions of a random sampling of individuals.

I recommend: New South Research puts together focus groups for companies in Alabama. The National Research Center Inc. gathers focus groups in every state.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Find out how soon the market research firms in Alabama will finish your project to see if they are able to meet your deadlines.
• •  Get together with your representative from the AL market research firm to make sure they understand your objectives and will work well with you.