An AK market research company gathers and analyzes data for companies to provide them with information about their potential customer base, competition and general market conditions. These firms help companies by producing thorough research about advertising new or improved products or services, understanding and relaying the needs of their customers and creating an overall marketing campaign.

Companies that work with an Alaska market research firm do not need to hire a full-time marketing employee. Marketing firms can be used when companies need them to give advice on advertising new products, market expansion and customer satisfaction.

Alaska market research firms have the resources, staff and equipment to obtain any data you need to make informed decisions on how to start a marketing campaign. Before selecting a research firm, there are three things your company should do:

1. Request references from the AK market research firms and ask their clients if they were satisfied with the service they received.

2. Request work samples they have produced, especially for projects similar to your own.

3. Get a price quote for the Alaska market research you require, and be certain it is within your budget.

Action Steps
The best contacts and resources to help you get it done

Hire full-service market research companies in AK

Many firms offer a large variety of research methods and techniques to help businesses with an upcoming marketing campaign. They will offer suggestions for research practices that will be advantageous for your company and they have the ability to accommodate any specific needs.

I recommend: Work with market research firms in Alaska such as Gonzalez Marketing or Marketing Solutions Inc.

Locate a market research analyst in Alaska that provides specialized services

Some marketing firms provide specialty research services to businesses that are interested in particular data. Find a research firm that will help your business with B2B marketing services, branding and image research, online research or any other information you seek.

I recommend: Craciun Research Group Inc. specializes in advertising and company branding services. Ivan Ivan Moore Research produces online surveys for its clients.

Work with an Alaska market research company that puts together focus groups

A focus group is a collection of individuals that gives its opinions about a particular product, service, commercial or any item for which a company would like to receive unbiased feedback. The products or services these groups review can be kept anonymous so that the people involved are not aware of what company the research is being performed. The feedback the group submits is collected and analyzed to showcase the opinions of a random sampling of individuals.

I recommend: Dittman Research Corporation will obtain the AK market research you need from focus groups. National Research Center Inc. sets up focus groups in every state.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Let any company you contact know how soon you need your market research in AK finished and find out whether they can meet your deadlines.
• •  Get together with your representatives from the market research firms in Alaska to make sure they understand your objectives and will work well with you.