Market research should be an important part of every company's business strategy. That's why, before moving forward with the manufacture or sale of a new product or service, it's best to consistently carry out either general or area-specific research based on the size and scope of your intended market. In fact, the market research itself can guide you in determining the size and scope of the market you can realistically expect for your product or service—a factor critical to the development of any new or ongoing business plan.

As far as market research companies go, AZ holds its fair share of firms. By outsourcing to market research firms in Arizona, you'll help your business find the crucial data you need to effectively market your product or service. Market research companies in Arizona can help you determine your company's potential market share in that state or elsewhere, through your choice of either online or in-person research methods. Here are some advantages you'll enjoy when you choose one of the marketing firms in Arizona to handle your research for you:

1. Experts who understand local markets;

2. Close, convenient office locations;

3. Optional firsthand viewing of market research;

4. More personalized service; and

5. Greater control over your research.

Action Steps
The best contacts and resources to help you get it done

Check out a few individual market research firms in Arizona to get a feel for the industry

By investigating several market research firms in your own region, you'll get a better idea of not only the services that market research companies in general provide, but also the specific focus of each of the local companies you'd likely deal with. Each of these firms has valuable experience with market research in Arizona.

I recommend: Individual market research firms in AZ include JRDR Marketing, Opinion Research Corporation, BMRC (Balaban Market Research Consulting) and Behavior Research Center. Each of these firms provides various strategies for addressing your market research needs.

Browse websites that do your homework for you, providing info for Arizona market research firms

Quite a few websites provide a valuable service to those seeking market research firms. By presenting often-lengthy groupings of companies located in various states, they make your job of tracking down the right local firm that much easier.

I recommend: GreenBook, SalesVantage.com, Inc., MarketsDirectory.com and Respond all make Arizona marketing research comparison shopping a breeze, providing information on numerous AZ market research firms.

Look for market research firms in Arizona that do your research online for greater convenience

Some websites provide info on numerous market research firms that offer online research services, while others only advertise their own services. Such web-based services can prove a convenient alternative to in-person research methods, which are more time-consuming and often more costly. Some local and remote firms also provide online options along with their face-to-face services.

I recommend: Online focus group and data collection providers, assembled in one convenient place by GreenBook, make your search for web-based market research services a snap. Two Arizona market research firms offering online research methods are Off Madison Avenue, which provides online surveys along with other services, and Goodwin Simon Victoria Research, a company which offers web-based surveys and strategic consulting services.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  If you don't require face-to-face research methods, Arizona market research firms won't be a limiting factor. You'll be free to choose any company from any location to provide your online market research services. However, if it's important to you to be near the firm with which you work so you'll be able to drop in when you have a problem or question, you might want to look at marketing companies in AZ that also provide web-based research.