Market research firms in California exist to help companies in the Golden State understand how to effectively market their services, reach the right audience, increase their market share and become more profitable.

California market research firms investigate the spending habits of consumers -- what they buy, where they make their purchases and how much they spend. They also follow up with consumers to determine how happy they are with each transaction they have made.

Every company needs to market and advertise their goods and services to succeed. When you are ready to work with a California market research firm, you should:

1. Know how to find the right marketing firm in CA.

2. Determine the area of research you want to have investigated by market research firms in California.

3. Understand exactly what data you need researched so the marketing firm can put together the proper strategy for your business.

Action Steps
The best contacts and resources to help you get it done

Investigate marketing firms in CA

There are hundreds of California market research agencies that your company could partner with. Interview several to find the one that works best for you. A good working relationship is a key factor to a successful partnership.

I recommend: Use Respond to compare research firms and get quotes. Quirk's provides a list of many California market research agencies. Get free quotes at ProcureAPro based on your industry, the type of research you need and your budget requirements.

Hire a full service marketing firm in California

Your company may require a California market research agency that provides comprehensive research and marketing campaigns based on demographics, customer segments or any other specific statistics. Hire a full service firm to put together a complete marketing strategy for your business.

I recommend: Contact the Wilson Research Group to learn about their all-inclusive marketing plans. PRiMeR, Ltd. conducts opinion polls, manages focus groups and performs market research in the United States and globally.

Work with a specialty marketing research company in CA for niche markets

Your business may require research or a marketing plan for a particular customer segment. Work with a company that specializes in the field that you require, from corporate branding to customer satisfaction surveys or any other focused data you seek.

I recommend: Proteus Marketing helps businesses understand how to promote their company brand. National Shopping Service provides mystery shoppers to perform evaluations and customer research strategies. Survey.com puts focus groups together online to give feedback about particular goods or services.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Money is always an issue, so get a quote first. Explain your needs to several marketing firms in California to find out which of them will work within your budget.
• •  Request testimonials from CA marketing companies. A reputable company will have a list of satisfied customers to show you proof of their previous successes.