Market research is important to every company's business strategy. That's why, before moving forward with the manufacture or sale of a new product or offering a new service, you should always carry out either general or region-specific research based on the size and scope of your intended market. Your market research can, in fact, guide you in determining the size and scope of the market you can realistically expect for your product or service—a factor critical to the development of any new or ongoing business plan.

In the area of market research companies, Colorado is a state which enjoys its fair share of firms. You'll find any number of market research firms in Colorado, spread throughout the state, which can help your local business quickly and easily find the crucial data you need to effectively market whatever your company is selling. Market research companies in Colorado can help you determine your company's potential share of the action, in that state or elsewhere, enabling you to avoid the following potential problems:

1. Saturated markets;

2. Unpopular products;

3. Unneeded services;

4. Unrecognized needs;

5. Untapped markets; and

6. Unseen opportunities.

Action Steps
The best contacts and resources to help you get it done

Check out a few market research firms in Colorado to get an idea of what they have to offer

By investigating several market research firms in your own region, you'll get a better idea of not only the services that market research companies in general provide, but also the specific focus of each of the local companies with which you'd likely deal.

I recommend: A few individual marketing firms in Colorado are Mardec, Inc., which focuses on medical market research; Corona Research, which offers both online and face-to-face focus groups; Merge2Media, which features on and off-site focus groups, phone, mail, and e-mail surveys and other marketing services; and Peak Surveys, which offers a variety of qualitative and quantitative market research services.

Look at sites that provide info for numerous market research firms in Colorado

Quite a few websites provide a valuable service to those seeking market research firms. By presenting lengthy groupings of companies located in various states, they make your job of tracking down the right local firm that much easier.

I recommend: GreenBook, Respond, SalesVantage.com, Inc. and MarketsDirectory.com all make shopping for Colorado market research firms a breeze, providing information on numerous Colorado marketing companies.

Look for market research firms in Colorado that do your research online for greater speed

Some websites provide info on numerous market research firms that offer online research services. Such web-based services can prove a convenient alternative to in-person research methods, which are more time-consuming and often more costly. Some local and remote firms also provide online options along with their face-to-face services.

I recommend: Burke, Inc. and Cooper Research are each a Colorado market research firm that offers online focus groups and other market research services. The GreenBook website also provides info on numerous other marketing firms in CO and elsewhere in the U.S. These firms offer online focus groups, research panels, surveys and other services.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  As you seek the market research firm that will best match the needs of your business, look for a service that understands and agrees with your company's philosophy and mission statement. As you discuss your options with the firm's representative, you should soon begin to sense whether or not you'll be able to relate to and develop a rapport with this firm and therefore whether or not it will be able to adequately represent your best interests through its market research activities. If you have any doubts at all, keep looking.