Market research companies in Illinois exist to help your business target the right market and offer the right products. The firms gather, record and analyze data and information about your target customers and current customers, competitors and your product's market.

Use market research in Illinois to help you finalize your business plan, launch or re-launch a product or service, adjust your pricing or expand into new markets. Market research, Illinois based or nationwide, allows you to better understand what you need to do to succeed.

Hire market research firms in Illinois to:

1. Discover market trends, follow competitors and find out what's happening in your line of business.

2. Ask consumers how they feel about your product or service and others like it on the market. Research firms in Illinois speak directly with your target audience to get results.

3. Find out what consumers want from your product or service using marketing research. Illinois businesses benefit from this professional knowledge.

Action Steps
The best contacts and resources to help you get it done

Search for local Illinois market research firms

Find market research companies in Illinois communities near your business to boost local economy and to work with the people who know the area best. Search company websites to look for specific services and past client testimonials.

I recommend: Browse the online Blue Book to find firms in your area to conduct market research. Illinois companies like Precision Research in Des Plaines often list their services on indexes such as Quirk's.

Consider hiring market research firms in IL to conduct primary research

Chicago marketing research firms, as well as those in any Illinois area, rely on technology and communication to find out where your marketing needs work. Use primary research such as focus groups, surveys, interviews and other specially designed tests to find out how your product is doing in the market.

I recommend: Consider market research firms in Chicago for a large selection of choices in one area. Companies such as Just the Facts and Donahoe Purohit Miller Advertising’s Fact Flow Research services offer primary research using Chicago's multitude of resources.

Allow Illinois market research companies to use secondary research

Secondary market research incorporates general research previously conducted by the market research IL company that you can use for your situation. This is often cheaper and can be especially helpful when you're breaking into a new market and need to find out about the specific culture or age group.

I recommend: Look at companies to show you research that they've conducted in the past that may help you now. C&R Research gives you access to target population facts for teens, kids and moms. Hunter Miller Group specializes in African American market research while Doyle Research Associates specializes in Hispanic research, so you can get to know the market you're looking to break into.

Listen to the IL market research presentation and begin forming a new marketing plan

Once the firm finishes the marketing research, Illinois business owners can then use it to strengthen their advertising campaigns. You can focus on new target markets, advertise in new places and work with marketing professionals to create a stronger brand identity and loyalty.

I recommend: Hire a firm like Blackstone Group to help find a name for your new products and services using market research. IL company Bryles Research, located in Mokena, conducts taste tests and studies product placement to give you information on bettering your product and hopefully to raise your profits.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Continue to conduct your own marketing research. IL firms are expensive and get results quickly, but if your budget doesn't allow for large IL market research bills, do your own smaller taste tests, focus groups and surveys.