A market research firm in NV collects and analyzes data for other companies about their potential customer base, competition and the general market in their area. These firms save businesses money by doing extensive research to show how to advertise products or services, understand the needs of their customers and put together a comprehensive marketing plan.

Hiring a market research firm eliminates the need to hire a full-time employee. Work with these companies when you need advice for a new product, market expansion or temporary assistance for any reason.

A market research firm in Nevada possesses the tools and resources to study the market on your behalf. They have the equipment, work force and connections to obtain the information you need to make the best decisions about upcoming marketing campaigns. Before choosing a research firm, there are a few thing you should do:

1. Ask for references from the Nevada market research firms and find out if their customers have been satisfied.

2. Request samples of the work they provide, preferably for projects similar to your own.

3. Get a price quote for the market research in Nevada you require, and make sure it is within your budget.

Action Steps
The best contacts and resources to help you get it done

Hire a full service marketing company in Nevada

A full service firm will utilize a variety of research techniques to assist your company in an upcoming marketing campaign. They will make suggestions about research methods that would be advantageous to you and accommodate any specific requests you have.

I recommend: Las Vegas Field and Focus LLC offers data collection services for the Las Vegas area. Cobbey & Associates is a full service firm based in Carson City. Precision Opinion offers a diverse list of marketing services.

Locate market research firms in Nevada that provide specialized services

Many marketing companies offer specialty research for businesses that need particular types of data. Find a market research company in Nevada that will help your business with B2B marketing services, concept research, packaging research or any other information you seek.

I recommend: International Communications Research provides business-to-business research services. Data Vision Research Inc. collects data through web surveys, mail surveys and other online methods. QSI Specialists, a division of the Global Intelligence Network, employs mystery shoppers to check up on the level of service and availability of products in any retail location. Indextree Inc. offers online research and marketing solutions.

Work with NV market research firms that put together focus groups

A focus group is a collection of people who are put together to give their opinions about a particular product, the packaging for specific items, new commercials or other advertisements and anything where a company wants unbiased feedback. The products or services the group reviews can be anonymous so the people involved do not know who the manufacturer is. The opinions and feedback the group submits is then collected and analyzed to get a better idea of how consumers feel about what they have been shown.

I recommend: Two marketing companies in NV that set up focus groups are AnswerNet MRC and Downey Research Associates.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Find out how quickly the market research firms in Nevada will be able to finish your project so you will know if they are able to meet your deadlines.
• •  Meet with your representative from the Nevada market research firm to make sure they understand your goals and will work well with you.