Harris InterActive Inc. - HPOL- Profile

Harris Interactive Inc.. The Group's principal activity is to provide market research, polling and consulting services. It uses internet-based and traditional methodologies to provide customers with information about the views, behaviors and attitudes of people. It provides market research and polling services, including ad-hoc or customized qualitative and quantitative research, service bureau research, long-term tracking studies and syndicated research. The Group also conducts various types of custom research, including customer satisfaction surveys, market share studies, new product introduction studies, brand recognition studies, reputation studies and ad concept testing. The Group provides its services to various markets that include Automotive and Transportation, Consumer Packaged Goods, Emerging and General Markets, Financial Services, Government and Policy, Healthcare and Pharmaceutical and Technology and Telecom. It operates in the United States, Europe and Asia. Provides market research, polling and consulting services to a range of companies, non-profit organizations and govt agencies