Market research is—or should be—an important part of every company's business strategy. That's why, before moving forward with the manufacture or sale of a new product or service, it's best to consistently carry out either general or area-specific research based on the size and scope of your intended market. In fact, your market research in RI can itself guide you in determining the size and scope of the market you can realistically expect for your product or service—a factor critical to the development of any new or ongoing business plan.

In the area of marketing research services, Rhode Island is a state which enjoys its fair share of firms. You'll find market research firms in Rhode Island, spread throughout the state, which can help your local business quickly and easily find the crucial data you need to effectively market whatever your company is selling. Rhode Island market research firms can help you determine your company's potential share of the action, in that state or elsewhere, enabling you to avoid the following potential problems:

1. Saturated markets;

2. Unpopular products;

3. Unneeded services;

4. Unseen opportunities;

5. Unrecognized needs; and

6. Untapped markets.

Action Steps
The best contacts and resources to help you get it done

Check out a few individual Rhode Island market research firms to find out what they have to offer

By investigating several market research firms in your own region, you'll get a better idea of not only the services that market research companies in general provide, but also the specific focus of each of the local companies you'd likely deal with. Each of these firms has valuable experience with market research in RI.

I recommend: Two individual Rhode Island market research firms which you can investigate are Accurate Focus Inc. and Dynamic Logic Inc. These firms offer various strategies for meeting your company’s market research RI related needs.

Visit websites that do your homework for you, providing info for various Rhode Island research firms

Quite a few websites provide a valuable service to those seeking market research firms. By presenting often-lengthy groupings of companies located in various states, they make your job of tracking down the right local firm that much easier.

I recommend: GreenBook, SalesVantage.com, Inc. and MarketsDirectory.com all make comparison shopping for market research in RI a breeze, providing information on numerous RI market research firms.

Look for market research providers that do your research online for greater speed and convenience

Web-based services can prove a convenient alternative to in-person research methods, which are more time-consuming and often more costly. Some local and remote firms also provide online options along with their face-to-face services.

I recommend: Archer Market Research Services and HarrisInteractive offer web-based market research solutions that rival those of other online research companies in RI.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  For your market research, Rhode Island agencies are located in numerous cities statewide. You'll simply need to decide whether you want online or face-to-face market research services. Check out different companies, and don't hesitate to ask questions that can help you figure out which type of market research will best address your needs, bearing in mind that many believe that online market research isn't as effective as face-to-face research.