Market research is important to every company's business strategy. That's why, before moving forward with the manufacture or sale of a new product or offering a new service in the public marketplace, you should always carry out either general or region-specific research based on the size and scope of your intended market. In fact, the market research itself can actually guide you in determining the size and scope of the market you can realistically expect for your product or service—a factor that's critical to the development of any new or ongoing business plan

As for market research companies, Wisconsin holds its fair share of firms. By outsourcing to market research firms in Wisconsin, you'll help your business find the crucial data you need to effectively market your product or service. Wisconsin market research companies can help you determine your company's potential market share in that state or elsewhere, through your choice of either online or in-person research methods. Here are some advantages you'll enjoy when you let one of the firms providing market research in Wisconsin handle your research for you:

1. Experts who understand local markets;

2. Close, convenient office locations;

3. Optional firsthand viewing of market research;

4. More personalized service; and

5. Greater control over your research.

Action Steps
The best contacts and resources to help you get it done

Check out a few market research firms in Wisconsin to get an idea of what they have to offer

By investigating several market research firms in your own region, you'll get a better idea of not only the services that market research companies in general provide, but also the specific focus of each of the local companies you'd likely deal with. Each of these firms has valuable experience with market research, Wisconsin style.

I recommend: Individual marketing research firms in Wisconsin include Lein/Spiegelhoff, Inc., Management Decisions, Inc., Market Probe and Virtual Management Solutions. Each of these firms provides various strategies for addressing your market research needs.

Get info for numerous market research firms in Wisconsin

Quite a few websites provide a valuable service to those seeking market research firms. By presenting often-lengthy groupings of companies located in various states, they make your job of tracking down the right local firm that much easier.

I recommend: GreenBook, SalesVantage.com Inc., MarketsDirectory.com and Respond all make Wisconsin marketing research comparison shopping a breeze, providing information on numerous Wisconsin market research firms.

Look for market research firms in Wisconsin that do your research online

Some websites provide info on numerous market research firms that offer online research services, while others only advertise their own services. Such web-based services can prove a convenient alternative to in-person research methods, which are more time-consuming and often more costly. Some local and remote firms also provide online options along with their face-to-face services.

I recommend: Providers of online focus groups and research panels, assembled in one convenient location by GreenBook, make your search for web-based market research services a snap. A few WI market research firms that also help make your market research easier are Competitive InfoSearch, a firm which provides online market intelligence analysis, and Gene Kroupa & Associates, a company which offers online surveys and other market research services.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  For your market research, WI agencies are located in numerous cities statewide. You'll simply need to decide whether you want online or face-to-face market research services. Check out different companies, and don't hesitate to ask questions that can help you figure out which type of market research will better fit your needs, bearing in mind that many believe that online market research isn't as effective as face-to-face research.