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Consumer Research

Find consumer research vendors that offer consumer behavior analysis services. Review firms that provide consumer behavior surveys and customer satisfaction measurements. Identify a provider of consumer analysis services that suits your business needs.
Consumer Behavior Surveys
Full-service consumer purchasing behavior research firm - years of professional experience. Service starts at $3,950. Learn more!
View Demo | Brochure w/ Price
Infosurv.com/Consumer-Research
Consumer Research – Free Trial
Conduct consumer research with our easy to use, comprehensive survey software for creating, distributing and analyzing surveys.
Pricing | Features | FAQs | Contact Us
www.surveymethods.com
Consumer Research - Brand Institute, Inc.
Branding, naming, online market research, design, regulatory (FDA), paid surveys, package design, corporate identity, survey hosting, & recruiting.
Brand Naming | Market Research | Identity Design | Contact Us
www.brandinstitute.com
Consumer Behavior
Work With Google Branding Team To Build Brands Online. Apply Today!
www.google.com/jobs
Yankelovich
Leading consumer trend researchers of consumer attitudes & values
www.yankelovich.com
Consumer Behavior Firm
Consulting, analytics & reporting services for industries world-wide.
Maritz.com/Research
Consumer Survey Research - MaCorr Inc.
Full-service online market research firm specializing in the design, data collection and analysis of online consumer market research surveys.
www.macorr.com
The Connected Agency
Are you partnered with an agency that listens instead of shouts?
www.Forrester.com
Know Your Customers
Segment your customers & prospects & find your most profitable ones.
www.esri.com/bao
Consumer Behavior Insight
Leverage Social Media Trends & Gain Insight into Consumer Behavior
www.Powered.com
Marketing Management IE
Upgrade your Marketing skills with IE Business School in Madrid
info.ie.edu/marketing-management
Consumer behaviors
Looking to market your spring fashions? Visit us now!
www.MyVirtualModel.com
Listings
5 Empirical evidence: Market Definitions
Report combines the theoretical discussion of the difficulty in defining the appropriate markets with empirical examples from the Canadian financial system.
www.fraserinstitute.ca
Abbott Wool's Media/Marketing, LLC - Market Segment Resource Locator
Web tool for connecting with market segment resources available on the Internet such as advertising agencies, research companies, marketing services, media & media services serving ethnic & other special market segments; hosted by AMIC.com, Inc.
www.awool.com
American Association of Family and Consumer Science (AAFCS)
National organization representing family and consumer sciences professionals across practice areas and content specializations; founded to improve the quality and standards of individual and family life through programs that educate, influence ...
www.aafcs.org
American Marketing Association
Consumer Behavior Special Interest Group Home Page.
www.cba.uiuc.edu
Appropriate Technology Consultant Co. Ltd.
Thailand-based company providing industrial market research to client companies wanting to enter or expand their business in the Thai market.
www.appropriate.co.th
Australian Consumers' Association (ACA)
Not-for-profit organization that publishes consumer information, tests products and lobbies on consumers' behalf. Located in Marrickville, Australia.
www.choice.com.au
AutoData Systems
Developer of Windows software that automates surveys. Products are sold to multiple industries. This company was capitalized by private investment.
www.autodata.com
Burke
International research and consulting firm providing marketplace behavior research services
www.burke.com
ChinaVista
China based consumer behavior and advertising database.
www.chinavista.com
City of Phoenix - GIS Data Sales
City maps & zone data available on CDs.
www.ci.phoenix.az.us
Consumer Behavior Surveys
Full-service consumer purchasing behavior research firm - years of professional experience. Service starts at $3,950. Learn more!
View Demo | Brochure w/ Price
Infosurv.com/Consumer-Research (Paid)
Consumer Expenditure Surveys
By the Bureau of Labor Statistics. Consists of two surveys that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
stats.bls.gov
Consumer Research - Brand Institute, Inc.
Branding, naming, online market research, design, regulatory (FDA), paid surveys, package design, corporate identity, survey hosting, & recruiting.
Brand Naming | Market Research | Identity Design | Contact Us
www.brandinstitute.com (Paid)
Consumer Research – Free Trial
Conduct consumer research with our easy to use, comprehensive survey software for creating, distributing and analyzing surveys.
Pricing | Features | FAQs | Contact Us
www.surveymethods.com (Paid)
Consumer Survey Research - MaCorr Inc.
Full-service online market research firm specializing in the design, data collection and analysis of online consumer market research surveys.
www.macorr.com (Paid)
CyberAtlas
Statistics and web marketing information, enabling readers to understand their business environment and make informed decisions.
cyberatlas.internet.com
David Campbell, Psychology Dept, Humboldt State Univ.
Sources in Industrial Psychology, Organizational Behavior, Human Factors, and Consumer Behavior.
www.humboldt.edu
eMarketer
Provider of Internet statistics that aggregates information from leading sources worldwide then filters and analyzes it to help in making business decisions.
www.emarketer.com
FiM - Purchasing Power vs Pester Power - Insight Article
FIM's Eddy Harding argues that encouraging purchase is the key to success in the kids' market.
www.fim.uk.com
GentlEye Imagery
Rob Kleine's Consumer Behavior Articles Online.
www.gentleye.com
Goldfarb Report
Contains detailed information about the changing consumer marketplace and provides valuable insight into what Canadians are thinking and where they are headed.
www.goldfarbconsultants.com
GVU's WWW User Surveys
Graphics, visualization, and usability survey on questions asked to Internet users. Provided by Georgia Institute of Technology.
www.cc.gatech.edu
Headcount
Contains global e-commerce articles and Internet usage statistics.
www.headcount.com
Mapinfo.com: Sales & Marketing Solutions
Marketing professionals use this site to help them with territory analysis and optimization, site selection, prospect targeting and media planning.
www.mapinfo.com
Point-of-Purchase Advertising Institute
Consumer Buying Habits Explored in Recently Released Summary and Analysis of 1995 POPAI Study.
www.mvppromotions.com
prariepublic.org- Testing Your Idea
Definition of Key Terms Worksheet, Getting To Know Your Customers Worksheet, & Sales and Profitability Projections.
www.prairiepublic.org
Principles of Forecasting Project at Wharton School
To develop a set of principles to guide forecasting for problems in management, operations research and the social sciences.
hops.wharton.upenn.edu
Purchasing Power
Differences in Purchasing Power Influence European Consumer Behavior.
cibs.tamu.edu
Student Monitor
Nationally syndicated, market research study of the college student market.
www.smcinc.com
Survey Net
Resource for information, surveys, opinions and demographics from the Internet community on business and political issues.
www.survey.net
Survey of Income & Program Participation
Survey conducted by U.S. Census Bureau. This section details data collection procedures.
www.sipp.census.gov
Taylor Nelson Sofres Intersearch
Full-service, international survey firm providing custom market research to the business-to-business, pharmaceutical and consumer markets.
www.intersearch.tnsofres.com
Termpapers-on-file.com
Term Papers On Marketing & Consumer Behavior.
www.termpapers-on-file.com
The Gateway to Educational Materials
Information on consumer behavior.
thegateway.org
The Great Equalizer: Customer Choice Behavior at Internet Shopbots
Research paper analyzing consumer behavior with regard to brand preferences and price sensitivity when allowed to access price comparisons online.
e-commerce.mit.edu
UCSD Purchasing Presentation
"How We Sustain High Customer Satisfaction": Presentation made at BFS Leadership Retreat, September, 1998.
www-bfs.ucsd.edu
University of Maryland- Consumer Behavior Program
Description of university's consumer behavior program.
www.umd.edu
US International Trade Administration (ITA)
Responsible for encouraging exports and ensuring compliance with existing trade agreements, the ITA also analyzes trade statistics on export-related issues and includes the Units of Market Access and Compliance, Trade Development, Commercial Ser...
www.ita.doc.gov
Warrillow & Co.
Marketing communications company that specializes in helping Fortune 500 companies talk to, and get a better understanding of the small business market.
www.warrillow.com
Consumer Behavior
Work With Google Branding Team To Build Brands Online. Apply Today!
www.google.com/jobs
Yankelovich
Leading consumer trend researchers of consumer attitudes & values
www.yankelovich.com
Consumer Behavior Firm
Consulting, analytics & reporting services for industries world-wide.
Maritz.com/Research

Guide to Using Consumer Behavior Research

What science can tell you that might help predict future sales growth.


There's an expression that past behavior is often the best predictor of future behavior. That's the idea companies are banking on when conducting consumer behavior research. By tracking past purchases and returns, businesses hope to predict what products and services consumers want.

Consumer behavior research can help your company in the following ways:

  1. It builds predictability into marketing strategies.
  2. It helps eliminate tactics that aren't working.
  3. It enables companies to make their promotions more customer-specific, thereby increasing the chances of repeat purchases.


Action Steps

The best contacts and resources to help you get it done

Study what others have done Know as 'secondary research,' companies can peruse studies about similar firms or industries.

I recommend:  The Market Research Portal at KnowThis.com contains a section devoted to finding company and industry information. Look for research on your market at trendwatching.com.

Conduct your own research So-called 'primary research' is another way to track consumer behavior. Select marketing firms specialize in tracking customer behavior through surveys, focus groups, and direct observation or monitoring (such as 'cookies' used by Web sites to track visitors preferences).

I recommend:  You may have heard of Nielsen ratings for television, but were you aware that AC Nielsen also does consumer behavior research tailored to your business? Claritas also offers customized behavioral profiles for purchase.

Sharpen your skills Keep up with the latest on consumer behavior research by monitoring industry Web sites.

I recommend:  The Association for Consumer Research publishes studies on the mind of the consumer. Take a tutorial on buyer behavior at KnowThis.com.

Tips & Tactics

Helpful advice for making the most of this Guide
  • Use customer feedback cards to gather some of your own information – include a self-addressed, stamped one with each purchase.
  • Provide customer surveys with regular newsletters or at your web site.
  • Keep your eyes open while reading general marketing or business magazines to spot trends in your industry or in market research.
  • Never underestimate the power of the Internet – make sure your marketing department is tracking customer behavior while visiting your web site, how long they spent on each page, etc. or ask your web designer to implement a tracking system.
  • Ask around at trade shows and conventions to learn how your competitors are tracking their customers' habits.

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How-To Guide from WORK.COM

Guide author
By Toni Klym McLellan
What science can tell you that might help predict future sales growth.
There's an expression that past behavior is often the best predictor of future behavior. That's the idea companies are banking on when conducting consumer behavior research. By tracking past purchases and returns, businesses hope to predict ... Read more
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