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Professional society of individuals engaged in public opinion research, market research & social research; located in Ann Harbor, Michigan.
www.aapor.org
Allows research companies to develop their businesses by connecting them with fellow professionals throughout Europe.
www.aemri.org
Professional society of marketers, consisting of more than 45,000 worldwide members in 92 countries and 500 chapters throughout North America.
www.ama.org
Organization which seeks to provide guidance and direction to the practice of marketing by providing a forum for marketing academicians to discuss and redefine their concepts, methods, and applications.
www.ams-web.org
A scientific and educational society that promotes excellence in the application of statistical science across the wealth of human endeavor.
www.amstat.org
Professional organization established to protect the value that marketing and opinion research represent to the public and industry.
www.bidigital.com
Trade association for the British market research industry dedicated to promoting the interests of its members and generating confidence in market research.
www.bmra.org.uk
Provides the environment and leadership that will promote the profitable growth and best interests of those firms and other entities engaged in the survey research industry. Located in Port Jefferson, New York.
www.casro.org
Provides the environment and leadership that will promote the profitable growth and best interests of those firms and other entities engaged in the survey research industry. Located in Port Jefferson, New York.
www.casro.org
Conducts research on the marketing, behavioral, organizational, and strategic aspects of the telecommunications and information technology industries.
ritim.cba.uri.edu
Organization representing the interests of behavioral scientists in the fields of psychology, marketing, communication, consumer behavior, and other related areas.
www.cob.ohio-state.edu
Provides the medical industry with international consulting services and market research on the Asia Pacific region.
www.electriciti.com
World Association of Opinion and Marketing Research Professionals which promotes the use of opinion and marketing research for improving decision making in business and society, worldwide.
www.esomar.nl
List and information on worldwide national and international marketing research associations.
www.esomar.org
Networking association that includes more than 3600 Individual Members in 92 countries, which account for 99% of the world's advertising expenditures. Based in New York.
www.iaaglobal.org
Designed to assist businesses with traditional and Internet marketing efforts.
www.marketingsource.com
Professional body for individuals involved or interested in market research. Based in the UK.
www.marketresearch.org.uk
promotes excellence in the marketing and opinion research industry by providing members with a variety of opportunities for advancing and expanding their marketing research and related business skills. Based in Rocky Hill, Connecticut.
www.mra-net.org
Provides information and services to people interested in the marketing and social research industry.
www.mrsa.com.au
Online marketing research discussion forum and community on the Internet. Sponsored by Discovery Research Group and Venture Data.
www.researchinfo.com
Provides current information about seminars, research projects, etc. for members and other practitioners and scholars with an interest in business-to-business marketing.
www.smeal.psu.edu
Professional association catering to the needs of marketing teachers, trainers, researchers, and educational institutions. Based in Britain.
www.stir.ac.uk
Organization of advertising scholars and professionals with an interest in advertising and advertising education.
advertising.utexas.edu
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Guide to Market Research Organizations
Market research organizations offer an array of resources to the busy research professional
Market research groups link you to workshops and seminars, which study emerging trends and challenges in the industry. You exchange ideas about processes and methods. As a result, your job performance and professional development are fine-tuned. Consider:
1. Using a marketing research association to grow as a professional in the industry.
2. Reviewing different market research society membership levels.
3. Taking advantage of conferences, forums and other networking resources provided by a market research association.
Action Steps
The best contacts and resources to help you get it done
Consider a market research society to grow as a survey professional
Becoming a part of a marketing research association allows you to network with colleagues and peers, speak your mind in a protective environment and gain knowledge about the industry. Market research organizations are a group of professionals just like you, with one goal in mind: to advance the industry.
I recommend:
Marketing Research Association (MRA) helps organizations and businesses leverage the voice of the customer. MRA provides members with training, educational programs, networking opportunities, conferences and publications. There are 3,000 members and they come from all parts of the research industry. Enhance your professional growth by getting PRC certified. American Marketing Association (AMA) is the largest market research association in North America. Use their Career Center to successfully manage yours. Use Marketing Research Services, Inc. (MRSI) as a tool to find market research groups around the country.
Pay annual dues to belong to market research organizations
Market research groups' dues usually range depending on the membership level. Once you find an association you want to join, decide what type of commitment your company is willing to give.
I recommend:
More than 300 companies belong to the Council of American Survey Research Organizations (CASRO). The market research organization promotes the image of survey research, tries to protect people's privacy and rights, advocates for self-regulation and pushes for legitimate research companies. You must agree to a strict code to join CASRO. Membership to the CASRO forums is free; participate in member forums to network with other professionals. The Council for Marketing and Opinion Research (CMOR) consists of more than 150 member companies. CMOR promotes positive legislation and works to stop restrictive legislation which impacts the survey research industry. Join CMOR if you're concerned about lowering the costs of research, avoiding the impact of restrictive legislation and improving the value of survey samples.
Get valuable networking benefits from joining market research associations
When you join a marketing research industry, you are connected to marketing data, case studies, articles, best practices and more. Statistics show that professionals who belong to an association make more money than non-members, because of their access to resources and industry tools. Not only do you make bigger profits, but you develop more self confidence.
I recommend:
Pharmaceutical Marketing Research Group (PMRG) is a marketing research association with the goal of promoting the practice, principles and power of health care marketing research. Members learn how to make better business decisions through annual conferences, seminars, educational courses and other networking opportunities. Read the code of conduct and register online. American Association for Public Opinion Research (AAPOR) is the most prominent organization of survey research and public opinion. Members come from media, academia, government, private industry and the non-profit world. Membership benefits include reduced rates to the annual conference, a journal subscription and access to the membership directory.
Tips & Tactics
Helpful advice for making the most of this Guide- Consider a company membership instead of individual membership to a marketing research society so several employees can benefit.
