Market Research Publications 

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A listing of publications focusing on market research.
Grow Your Market Share
See how your business compares to its peers in the industry.
americanexpress.com/bizinsights
Industry Research
Comprehensive industry information. Research stats, trends, and more.
www.hoovers.com/industries
Survey Research
Full-service survey research. Online, paper, phone, & consulting,
www.Scantron.com
Marketing Magazines
Up to 90% Off Subscriptions Here! Huge Selection & Savings - Shop Now
www.Magazines.com
Market Research.com
Find Market Research & Analysis from over 160,000 Reports
www.MarketResearch.com
Cooper Research, Inc.
Leaders in Healthcare Market Research for Over 25 Years.
www.cooper-research.com
Market Research Surveys
Consumer and Customer Webbased Surveys. Design, Sampling, Analysis
www.MaCorr.com
Free Business Magazines
Hundreds of Free Industry and Trade Magazines for you to choose from
BusinessMagazineNetwork.com
Precision Research
New method cuts through to find the true, meaningful and actionable.
www.WiserInsights.com
Forrester Market Research
Get The Tools You Need to Profile Trends In Global Consumer Markets.
www.Forrester.com
Market Research Reports
Wide selection of market research reports back to 1982
Financial.thomsonreuters.com
Industry Magazines
Free Industry and Trade Magazines Get Your Free Trade Magazines Here!
www.freetrademagazines.com
click here
A-Z Market Research Publications Provider Directory
0-9 | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
A
Grow Your Market Share
See how your business compares to its peers in the industry.
americanexpress.com/bizinsights
B
BIDS - JISC national data centre
Delivering online journals to researchers worldwide and BIDS Academic databases to the UK higher education community.
www.bids.ac.uk
Consumer Expenditure Surveys
By the Bureau of Labor Statistics. Consists of two surveys that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
stats.bls.gov
Mid-American Journal of Business
applied business publication featuring research on contemporary issues, and providing business professionals with a medium to discuss business research developments.
www.bsu.edu
Michigan State University's Center for International Business Education and Research
Michigan State University CIBER Home Page, including Journal of International Marketing, GINLIST, International Business Resources, Decision Support Systems, Virtual International Business Academy, and much more.
ciber.bus.msu.edu
C
Business Development Bookstore Online
The Resource for Books on Sales, Marketing, Management, Market Research, and Strategy.
www.competitiveanalysis.com
D
American Demographics
Online magazine which includes links and data for cross-industry information.
www.demographics.com
E
Electronic Trend Publications (ETP)
San Jose, California-based publisher of off-the-shelf market research reports on a variety of electronics topics, including computer, communications, and semiconductor technologies.
www.electronictrendpubs.com
Journal of Empirical Generalisations in Marketing Science (new 9/98)
Devoted to high quality research that develops empirical generalisations related to marketing, consumer behaviour, and strategy.
www.empgens.com
ESOMAR Publications
List of publications from the European Society of Marketing Professionals, Amsterdam, Netherlands.
www.esomar.org
G
Gobi International
Business information company which publishes reports on markets for metals and industrial minerals, chemicals, plastics, electrical power equipment, energy and soft commodities.
www.gobi.co.uk
I
Strategis- Industry Canada
International business market research reports.
strategis.ic.gc.ca
J
Journal of Consumer Research
Publisher of scholarly research on consumer behavior.
www.journals.uchicago.edu
M
Journal of Marketing Research
A publication of the American Marketing Association.
www.marketingpower.com
Marketing Management
AMA publication.
www.marketingpower.com
Marketing Research Online
A publication of the American Marketing Association.
www.marketingpower.com
Marketing Bulletin
Forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research.
marketing-bulletin.massey.ac.nz
Manufacturers' News, Inc. (MNI)
US industrial directory compiler and publisher with over 390,000 manufacturers. Offering sales leads in print, on disk, and online.
www.mniinfo.com
P
Predatory Marketing
A new book based on interviews with 3,000,000 consumers and 50,000 business leaders explains what everyone in business needs to know to win today's consumer.
www.predatory.com
Profit Patterns: The Art of Strategy
Site from Mercer Management Consulting providing information, articles and a newsletter about research into patterns and strategy in business.
www.profitpatterns.com
Q
Quirk's Marketing Research Review
Provides information on marketing research, including articles on successful research projects and the 1999-2000 Researcher SourceBook™ directory of 6,200 research providers.
www.quirks.com
W
The Frame
Quarterly newsletter for survey researchers.
www.worldopinion.com
Industry Research
Comprehensive industry information. Research stats, trends, and more.
www.hoovers.com/industries
Survey Research
Full-service survey research. Online, paper, phone, & consulting,
www.Scantron.com
Marketing Magazines
Up to 90% Off Subscriptions Here! Huge Selection & Savings - Shop Now
www.Magazines.com

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What WorksTM for Advertising & Marketing

Guide author

Conducting Your Own Market Research

Your customers can guide you to success if you ask the right questions.
No matter how small the business, it's important to know your customers, the competition and the marketplace. The American Marketing Association suggests business owners put aside .02 to 1 percent of gross annual sales for market research. Even businesses with virtually nothing to spend can research their market using easily accessible tools available at local libraries, small business development centers and on the Web. The ... Read more