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Windows Marketplace
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What WorksTM for Advertising & Marketing

Guide author

Establish a Market & Competitive Intelligence Function in your Organization

 By Jens Thieme, Global Head of Market & Competitive Intelligence, Ciba
Understand WHAT and HOW your customers will decide TOMORROW! Business Intelligence is invaluable to understand your opportunities.
Economic pressure and accelerating speed of global competition, deregulation and technological change are the primary drivers of an increased usage of market & competitive intelligence and competitive intelligence across all industries.Successful business planning and development requires a good understanding of market potential, and of your capabilities against those of your competitors. Yet, 92% of respondents in a recent ... Read more
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