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Email Marketing Software

Quickly find providers of email marketing software and related solutions. Review listings for links to providers of email marketing systems and web-based email marketing software.
Email Marketing Software
Winner of Web 2.0 Award for Best Marketing Application! Get Free Trial & See Why iContact Makes Email Marketing Easier.
Free Trial Signup
www.iContact.com/Email_Marketing_Software
Email Marketing Lists From D&B
Rapid Reach lets you quickly connect with your target market using the power and flexibility of email marketing. Create lists of new leads today!
Email Tips | Email Lists | Call Today
www.dnbrapidreach.com
Email Marketing Software
Web-based application provides detailed reporting, high deliverability, automatic list cleaning, and full-featured design tool.  Free trial. 
Overview | Features | Product Tour | FREE TRIAL
www.resultsmail.com
Email Marketing Software
Enterprise-level email marketing software. Schedule a free demo.
ExactTarget.com
Email Marketing
Keep customers coming back & watch your business grow. Free trial.
www.ConstantContact.com
Email Marketing Software
Receive instant view notification with every send. Free Email Audit.
www.SoftVu.com
Permission-Based Email Marketing Software
Silverpop is the only company identified by JupiterResearch as one of the top five enterprise-oriented ESPs each of the last four years.
www.silverpop.com
Email Marketing Software
Email Marketing Software offering hosted solution for creating, sending, & tracking email campaigns & newsletters. Download today.
www.lyris.com
Email Marketing Software Directory
Compare email marketing software using Capterra's free, comprehensive directory.
Capterra.com
Integrated Email Marketing Software - Swiftpage
Send email marketing campaigns directly from your business application to your contacts. Know who opened & clicked on your emails. Increase your ROI.
Free Trial
www.swiftpage.com
Business Video Email Marketing- Easy to Use and Powerful
Video email campaigns made easy. Simply upload your avi, mpeg, Quicktime, etc., video and send it within your email layout. 30-day free trial.
www.benchmarkrichmedia.com
Email Marketing Services by Savicom
Develop, test, automate, and track email campaigns. Customers include New Line Cinema, The Atlantic, and The Improv.
For Newsletters | Email Campaigns | Email Publishing | Hardware Solution
www.savicom.net
Email Marketing Software
Web-based email software allowing small businesses to create and send email newsletters and promotions, manage email lists, and track results.
www.ConstantContact.com
Email Marketing Software:
Winner of "Web 2.0 Award" for Best Marketing Application. Free Trial!
www.iContact.com/Free_Trial
Direct Mail Experts
Postcards, newsletters, catalogs statements. 25+ yrs of experience!
www.MeyerAndSon.com
Marketing Software
Marketing Applications on Web for Mid-Size & Large Business. Try Free
www.quickbase.com
Listings
Arial Software
Professional email marketing software products for personalized messages used by XM Radio, Children's Place, Dirt Devil, YMCA, & more.
www.arialsoftware.com(Paid)
Bulk Email Marketing Software Depot
Sellers of a variety of email software products.
www.marketing-2000.net
Business Video Email Marketing- Easy to Use and Powerful
Video email campaigns made easy. Simply upload your avi, mpeg, Quicktime, etc., video and send it within your email layout. 30-day free trial.
www.benchmarkrichmedia.com (Paid)
Email Marketing Lists From D&B
Rapid Reach lets you quickly connect with your target market using the power and flexibility of email marketing. Create lists of new leads today!
Email Tips | Email Lists | Call Today
www.dnbrapidreach.com (Paid)
Email Marketing Resource Center
Contains articles on the topic of email marketing and email list management as well as a review of popular email marketing software programs.
www.email-marketing-software-resource.com
Email Marketing Services by Savicom
Develop, test, automate, and track email campaigns. Customers include New Line Cinema, The Atlantic, and The Improv.
For Newsletters | Email Campaigns | Email Publishing | Hardware Solution
www.savicom.net (Paid)
Email Marketing Software
Web-based email software allowing small businesses to create and send email newsletters and promotions, manage email lists, and track results.
www.ConstantContact.com (Paid)
Email Marketing Software
Winner of Web 2.0 Award for Best Marketing Application! Get Free Trial & See Why iContact Makes Email Marketing Easier.
Free Trial Signup
www.iContact.com/Email_Marketing_Software (Paid)
Email Marketing Software
Email Marketing Software offering hosted solution for creating, sending, & tracking email campaigns & newsletters. Download today.
www.lyris.com (Paid)
Email Marketing Software
Web-based application provides detailed reporting, high deliverability, automatic list cleaning, and full-featured design tool.  Free trial. 
Overview | Features | Product Tour | FREE TRIAL
www.resultsmail.com (Paid)
Email Marketing Software Comparison
Our Email Marketing Software Comparison site provides an 'apples to apples' comparison and reviews of the email marketing service providers.
www.email-marketing-options.com(Paid)
Email Marketing Software Directory
Compare email marketing software using Capterra's free, comprehensive directory.
Capterra.com (Paid)
Email Marketing Solutions
Email marketing campaigns and 6 steps to launching a successful email marketing campaign. Free colorful graphic templates, result tracking.
www.vipermailer.com(Paid)
Email Marketing, Website Design & Free Emarketing Tools
Provide specialist email marketing and web design services. Offer free online tools for professional emarketers.
www.melon.com.au(Paid)
Integrated Email Marketing Software - Swiftpage
Send email marketing campaigns directly from your business application to your contacts. Know who opened & clicked on your emails. Increase your ROI.
Free Trial
www.swiftpage.com (Paid)
Lyris: Email Marketing Software
Makers of email marketing software designed to enable opt-in email lists, email newsletters, email announcements and email list hosting.
www.lyris.com
MailWorkz
Makers of Broadc@st email marketing desktop software.
www.mailworkz.com
Permission-Based Email Marketing Software
Silverpop is the only company identified by JupiterResearch as one of the top five enterprise-oriented ESPs each of the last four years.
www.silverpop.com (Paid)
Email Marketing Software
Enterprise-level email marketing software. Schedule a free demo.
ExactTarget.com
Email Marketing
Keep customers coming back & watch your business grow. Free trial.
www.ConstantContact.com
Email Marketing Software
Receive instant view notification with every send. Free Email Audit.
www.SoftVu.com

Guide to Tuning Up Your Email Marketing Message

How to identify and optimize the high profile elements of your email message


You've set up your email marketing software (or service). You have your subscribers ready. Now you're finally ready to tune up the part of your email marketing that will inspire action and build relationships. The important front line to your entire direct electronic marketing plan: the email message.

This is a very critical point in your email efforts. The same attention to detail you used to shop your email provider, examine its products, pricing and proposals, and test its support capabilities, should also be applied to your email marketing message. So lets tune this message up, shall we?

Action Steps

The best contacts and resources to help you get it done

Find a Consistent Voice The narrative voice of your email message -- the voice you're sending directly to customers -- is of such importance that it would be worth your time to find the person on your staff who can write a great-sounding letter, if it's not you.

I recommend:  You probably already know who this person is: He or she is the one who writes the outbound company correspondence you typically haven't paid much attention to in the past. So, you should start by motivating this person to begin composing some extremely important customer correspondence via email.

Other tips for finding your email voice can be found here http://www.small-business-email-solutions.com/tips.html

Make sure the From field is squared away The 'From' field of the email message has incredible importance, not only with the effectiveness of your email campaigns, but with your product branding and service reputation as well. It’s the first thing your subscribers will see when they get their first email from you. And you only get one first impression, right?

I recommend:  The "From" field should either be the name of your company, the name of your newsletter, or the name of your product or service. It should be immediately recognizable by your customers. It should not be a name or word they wouldn't recognize, nor should it be in all capital letters. It also should not say "free" or change with each issue.

If you need any more pointers on what your "From" field should not say, look over the messages in the trashcan of your own email inbox.

For the Top Five Answers on Responsible Email Marketing, go here http://www.emaildoctor.info/topfive.html

Don't forget the subject line Technically, the subject line should be treated with the same reverence as the From field. Some quick rules of thumb: Don’t make the subject line text so long that it flows out of a typical visible display area. Also, if possible, the subject line should state the nature of the newsletter and/or where it's from, if this is not apparent in the 'From' field.

I recommend:  For readability purposes, the subject line should be no longer than 40 characters long, give or take a few spaces. "New product announcement from Yourfirm.com" is 38 characters long, as an example.

Free email design templates can be found here http://www.emaildesigntemplates.com/

Personalize your message if possible A personalized salutation in your email campaigns is critical. It separates your subscription-based, opt-in email campaign from unsolicited spam and phishing email. Personalized messages also serve as reminders to customers that they have indeed subscribed to your important email communications. Most email marketers would agree that addressing customers on a first-name basis is the quickest, easiest way to build interactive relationships via email.

I recommend:  At the minimum, your email should contain a personalized first name salutation. This is accomplished by inserting a merge field in your email message that will automatically insert the first names of your customers from your database. A typical merge field looks like this

The easiest and best software for fine tuning and personalizing your emails is here http://www.arialsoftware.com/

As a rule, the first name merge field should not have commas, semicolons, or any other punctuation around it. This is just in case the first name column in your database has no name listed in this field. As an FYI: Any email marketing solution worth its weight would give you this important customization feature.

Tips & Tactics

Helpful advice for making the most of this Guide
  • Compose your email message with care, following the practical tips in this guide. Get somebody on staff who can write well to be the voice of the company. Get someone else to proof it. Don't use a junky email program that will walk your customers after the first send. Personalize and test your important direct marketing message. Test your message, then test the message again.

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How-To Guide from WORK.COM

Guide author
By Steve Delgado
How to identify and optimize the high profile elements of your email message.
You've set up your email marketing software (or service). You have your subscribers ready. Now you're finally ready to tune up the part of your email marketing that will inspire action and build relationships. The important front line to ... Read more
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