When your business offers free email subscriptions, you'll need an email list management software that can keep track of the different subscriptions. By using email subscription software, you can keep track of the email subscriptions you offer, and the long lists of subscribers to these emails.

You'll want to learn about the different types and styles of email subscription management software before choosing one to use in your business. When choosing email subscription software, you'll want to know about the different email subscription management software types and styles. The basic email management software types and styles you'll want to know about are:

1. email distribution list management software.

2. email list subscription management software.

3. email marketing subscription software.

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Consider email distribution list management software

When you have a long list of subscribers for your business' email newsletters, you'll need an email list management software tool to keep track of them. There are many different types of these programs. Many of them are automatic, and will add new subscribers automatically when they choose to receive your email publications. You can use these programs to keep track of many different email lists, prevent duplicate emails from your lists and even delete the email of those that have chosen to unsubscribe from your emails.

I recommend: E-mail Manager manages your newsletter and mass email mailing lists. Distribution List Manager Add-In for Microsoft Outlook allows you to create distribution lists from emails you receive.

Research types of email list subscription management software

Email list subscription management software allows viewers to sign up for your newsletters right from your web page, allows you to send newsletters to everyone in your database at one time, and it activates and deactivates members. There are many different types of subscription management software, each with their own benefits, and you'll want to select the best one for your business, and your newsletter subscribers.

I recommend: DMXReady Mailing List Manager 1.2 allows you to manage your subscribers' email addresses and send group emails. DynaPortal provides your business an easy way to manage your subscriber list to mass email newsletters.

Learn about types of email marketing subscription software

Email marketing subscription software allows you to create and manage your mailing lists. You can use these programs to set up your mailing list, edit your newsletter, track your mailing campaigns and get reports on your mailing lists. There are several you can choose from, each with its own features, and you'll want to know the different types of software that are available for your business.

I recommend: Mailing List Manager Pro allows you to create and manage your email newsletter mailing lists and campaigns. Sanctuary Media Group offers email marketing software that allows you to manage your website's newsletter subscription, and manage and schedule sends to your subscribers.

If your business uses email to market itself or build relationships with customers, you need email subscription management software. There are far too many regulations involved in sending email messages for you to attempt email communications without the help of email list management software. Also, as the number of email addresses you acquire grows, it will become difficult trying to keep track of them without the use of some sort of email management software.

In general, any email list management software tool will assist you by doing the following:

1. Provide an email subscription application, which subscribes customers to an email list using a simple form or advanced software to read incoming email.
2. Perform email subscription list management, including storing email addresses and removing them when customers opt out of email communication.
3. Offer optional email marketing subscription software features, such as tracking who sent an email, if the email was opened or forwarded, and whether any links in the message were clicked or accessed.
4. Track opt-ins and opt-outs (whether the user has given permission to receive email or if they have requested to no longer be contacted). This is perhaps the most critical function of email subscription software as the laws against sending spam are very strict.

Email subscription manager software is available in a number of different formats. The first is software you manage yourself either with your current email program or on your website, the second utilizes autoresponders, and a third kind is a full featured email marketing company. The best courses of action will depend on which type of email subscription management program you are considering.

Action Steps
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Consider self-installed email distribution list management software if you want more control

This was the first type of email list management software tool offered although it is primarily for the technologically savvy. This solution involves installing software that reads incoming emails and adds them to an internal database. Available scripts can be implemented to create forms on web pages which allow users to sign up and have their contact information automatically stored in a database.

I recommend: If you are interested in running an email subscription management system yourself, dmxREADY offers a solution which integrates into a website using ASP and Microsoft Access. Atomic Subscription Manager is a solution which allows you to read emails from a designated email account or HTML form and selectively add them to an email database.

Investigate autoresponders as your email subscription management system

Autoresponders have had a rocky history because they are often associated with spamming. However, they do have a number of legitimate uses which many internet and email marketers are now beginning to use to their advantage. Their most basic function involves collecting emails and then responding with a Thank You message or a short information packet. Additionally, autoresponders can be used for sending simple follow up email messages.

I recommend: Choose a trusted name in autoresponder software such as AWeber Communications or GetResponse. There are a lot of services available, some that are hosted and some you will have to install yourself, but these two companies have been around and offer the most features for the right price.

Sign up for a free trial of email list manager software

Some companies specialize strictly in email subscription management software and marketing. These businesses go beyond merely providing the basic functions of email management software to give savvy marketers the tools they need to successfully execute email marketing campaigns, as well as the reporting and analytical features to measure their success. Many autoresponder companies are moving towards this model, but there are a few companies which stand out as shining examples of email marketing service providers, and will offer free trials of their services.

I recommend: Strongly consider a fully-fledged email marketing company for your email subscription management software needs, such as Constant Contact, which is a leader in email marketing services. iContact also offers an extensive range of email marketing features. Sign up for a free trial at either company's website and test their ability to support your email marketing efforts and achieve your goals.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  It bears repeating that no matter who you choose for your email subscription management software, know your country's spam laws. Sending spam, even unintentionally, can cost your company thousands of dollars.
• •  Know the difference between opt-in (customer gives permission to receive email) and opt-out (customer receives email until they say otherwise) mail lists. Some email subscription software services only support opt-in or even double opt-in email lists.
• •  Most email subscription management software relies on a web form for people to sign up, so be sure you have a website available that can be used for this purpose.

Email subscription software is used to help businesses and non-profits create, manage, send and track the success of email newsletters and other subscription mailings. Email management software can assist companies in consolidating online payment for subscription-based services and creating transaction records to protect them against the loss or destruction of records, and even against legal action.

An email subscription management system is not limited to just an online payment service or a mailing list compiler. Instead, email list management software programs are designed to provide users with a wide range of utilities for conducting and managing marketing communications. Because email subscription software can differ greatly in the features offered, advice and ratings can help you prioritize your needs and pick the best application.

When searching for email subscription management software advice and ratings, consider the following:

1. Get product reviews and comparisons of email management software for marketing.
2. Learn more about the best email software programs for managing bulk mail.
3. Read reviews for email management software programs designed to keep email secure.
   

Action Steps
The best contacts and resources to help you get it done

Get the most for your money by comparing email management software for email marketing

Many email list manager software programs are designed for companies and non-profits that handle much of their recruitment and marketing through email. These programs provide email templates, list management, automated mailings and replies, subscription information and tracking data.

I recommend: Get product comparisons for email marketing software from TopTenREVIEWS and Email Marketing Software Comparison. Both reviews provide side-by-side comparisons examining the support, monthly fees, free trial options and other features of email subscription manager software programs.

Read reviews of bulk sender email subscription software

Many email list management software programs offer services for bulk sender emails. This type of subscription management software should allow you to manage recipients, update email lists, eliminate duplicate emails and automate replies. Bulk sender software is especially useful for keeping bulk emailing and individual emailing separated by targetng different client lists.

I recommend: Get reviews of email list management software as well as links to product sites for bulk senders from SoftSea.com. DS Development offers additional tips and advice for using bulk email software programs in your business.

Compare features of email subscription manager software programs for increased security

Email subscription management software programs can provide additional security measures for corporate and personal emailing. These applications include spam blockers and email archiving to back-up email files, and they provide email transaction records for legal purposes.

I recommend: Get email subscription management software advice and ratings for email archiving programs from PC Magazine. Product reviews are available from Software.com for email protection software that blocks spam, viruses and other unwanted messages.