Email survey services supports customer relationship management and offer customer visibility for both sales and customer service teams. As customer-centric marketing strategies adjust sales relationships with targeted consumers, email survey information offers real-time data about needs and wants in the market.

Conduct email surveys incorporating operational procedures that interface with customers as well as internal and external support teams. Consider using a research provider to help you review your data-capture processes and CRM (client relationship management) applications to get survey practices linked to your development projects.

Depending on the scope of your customer relations projects, consider the following solutions:

1. Conduct your own customer relations email survey.

2. Consider hosted email survey resources with tech support.

3. Get real-time data reports with survey services providers.

Action Steps
The best contacts and resources to help you get it done

Conduct your own email surveys with web-based tools and services

Check out workshops or webinars from research providers and trade associations to help you with writing a survey. You can get survey template software to put together a customer relation survey on your own.

I recommend: Great Brook offers information products to assist you with survey research projects and also provides full-service solutions from start to finish. Use CHECKBOX from Prezza with a server license or as a hosted service to create web surveys and forms and get customer feedback in your inbox.

Consider email survey resources with hosting and management options

Conduct business email surveys with hosting services to implement a bulk email. Look for service options that include reporting resources to keep partners informed in real-time.

I recommend: Survey Advantage offers hosted, real-time surveying and a managed system option for your customer relations efforts at a flat rate. iContact provides small businesses with email marketing services for tracking clicks, sends and sales for a monthly rate.

Get real-time customer feedback with providers of email survey services

Hire a research team offering survey services. Review your processes and organize an effective email survey strategy for your customer service goals. Be sure to look for a team offering data management solutions that can run along side your current CRM applications.

I recommend: Scope eKnowledge Center, an information and research company, provides a world-class database and strong analysis services to gather data in a custom report. The comScore SurveySite offers managed survey research with a range of online-based services.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  Use opt-in email surveys for highly-targeted recipients and get a higher response rate.
• •  Run surveys that match your business model. If you are in the retail or restaurant industry, keep surveys on location instead of using online email surveys.
• •  Poll employees with email survey questionnaires about customer relations management ideas. Consider protecting the anonymity of responses to get candid results.