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What Works for Advertising & Marketing

Internet Marketing

By Matt Alderton, Writer, Editor and Media Consultant, Logolepsy Custom Content and Communications

For the 21st century business, online marketing isn't just effective; it's essential.

Like a business plan and a budget, an Internet marketing strategy is something that absolutely every modern-day small business start-up needs. While a good starting point is a website, Internet marketing requires more than a couple of static web pages. Instead, successful Internet marketing mandates a dynamic and well-rounded web presence that builds relationships in addition to sales, advocates in addition to customers.A ... Read more

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