Use Yahoo! Search to find customers when they're looking for you.
searchmarketing.yahoo.com
A comprehensive compilation of web stats & online market research.
www.e-consultancy.com
Next Generation Market Research with Real Time Insights
www.networkedinsights.com
Let ARS Help Conduct Your Research In Online and Offline Advertising.
www.ARS-Group.com/
Case studies, news, insights, and tips. Read Deliver Magazine today.
www.DeliverMagazine.com/case-stu...
in just minutes. Immediate posting. Increase traffic, measure results.
adwords.google.com
Extraordinary B2B market research across all industries. Free quotes.
MarketConnectionsInc.com
Create, send and monitor email campaign results. 60-day free trial
www.ConstantContact.com
Career advancement w/ an accredited online Marketing degree. Get info.
Marketing.Degree.net
Working Paper Series: The Media Habits & Internet Practices of the Net Generation.
www.cbs.curtin.edu.au
Searchable archive of research abstracts on the subjects of electronic commerce, Internet marketing and related areas. From the Center for eBusiness@MIT.
e-commerce.mit.edu
Estimated figures of the number of each online language population; statistics provided by Global Reach.
glreach.com
Ongoing study of Web users; aims to improve development of Web related tools and technologies.
www.gvu.gatech.edu
Article about using electronic marketing to identify customers and using marketing automation tools to generate and track targeted campaigns.
www.cio.com
Developer of on-line marketing and brand solutions for companies and developers of retrieval software and indexing software. Software runs on Windows and UNIX systems. Products are sold to media companies, Fortune 1000 companies and asset mana...
www.magnifi.com
Glossary of Internet marketing terminology combining definitions of each term with links to related articles and sites of interest to online marketers.
www.marketingterms.com
Madison Who's Who is the most comprehensive database and registry of Business Leaders and Professionals on the Web. Increase your client base today!
www.madisonwhoswho.com(Paid)
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Use Yahoo! Search to find customers when they're looking for you.
searchmarketing.yahoo.com
A comprehensive compilation of web stats & online market research.
www.e-consultancy.com
Next Generation Market Research with Real Time Insights
www.networkedinsights.com
Guide to Online Marketing Research
Use internet marketing research techniques to improve business performanceOnline market research is a quick and relatively cost effective way to get the answers you need. Using online search engines, you can easily search billions of websites in just seconds. The market research data you receive can help you find and qualify prospective customers and decide whether to pursue a new line of business, product or service. Online marketing research is an essential part of any business plan, since understanding your customers' needs makes it easier to fulfill them and stay ahead of your competition. This guide will show you:
1. How to gather online market research with surveys
2. How to find business and market research websites
3. How to use news resources as an online marketing resource
Action Steps
The best contacts and resources to help you get it done
Start your web marketing research by surveying your customers
Using an online marketing research survey is a great way to gather demographic and psychographic information about your target market. It can also be a good way to gauge customer response to a new product you are considering, or to make sure you are meeting customer expectations.
I recommend:
Some market research packages are pricey. You can do the general research on your own and still get the information you need. SurveyKey.com gives you the ability to create surveys specific to your company. It's very simple to use and the site protects user-created surveys with 128-bit SSL secure encryption. SurveyMonkey.com is another inexpensive tool to help you create a custom survey in no time. You can even review graph results in real time and publish the results for as many recipients as you like.
Find business and market research websites for your online market research
Business and market research websites can be an ideal way to see what your competitors are doing or qualify potential customers.
I recommend:
Hoover's is an effective internet marketing resource providing detailed files on over 50,000 public and private companies, market data, financial information, free business news and additional information for a fee. Dun & Bradstreet also provides information on companies relevant to your business in the United States or abroad.
News sources can be a big internet marketing resource
New sources offer important internet marketing reference tools, sometimes for free. They can provide information about what your competition is up to and changes within your industry.
I recommend:
NewsPage offers a free online marketing resource that provides business news for many different industries, allowing you to keep up-to-date on the latest business headline news. Newspage offers a filter feature, which allows you to select a specific news feed by company or industry. Lexis-Nexis is a search database filled with news, demographics, statistics and more. Enter the name of a company and the search pulls together a report containing a photo of the company, relevant news articles, any legal cases and more to help with your online marketing research. The cost to access this database is reasonable, considering the wealth of information it offers.
Tips & Tactics
Helpful advice for making the most of this Guide- Business owners can use a search engine, such as Google or Yahoo!, as a free general Internet marketing research tool. These options allow you access to more than 3 billion websites and provide quality information.
