Stay abreast of Internet marketing trends and news with Internet marketing publications whether you own a marketing/consulting business or want to market your own product/service. The Internet provides ample opportunities to reach customers you couldn't get before; but don't just throw something together, call it your website and expect customer orders to flow.

Internet marketing media publications provide great resources for learning about new developments, trends, technologies and best practices that can directly benefit your business. Consider the following sources:

1. Look for digital marketing publications for business owners and marketing/consulting professionals.

2. Find Web marketing publications intended for owners who prefer marketing their own business.

3. Use Internet marketing media publications written for consultants and marketing executives.

Action Steps
The best contacts and resources to help you get it done

Incorporate digital marketing publications

Digital marketing publications provide one more approach for Internet marketing.

I recommend: To transform your own marketing publications into digital format, contact ingage and ask about their ability to convert your publications into digital format with page-flipping animation, interactive table of contents, full-text search and embedded web links. Ingage works with clients to provide sensible solutions to everyday web development problems. If you own a dealership and want to keep up with the latest marketing trends, read the digital version of Dealer Marketing Magazine. The magazine originated in 2002 and strives to help dealers by offering news, information and advice from expert marketers across the country. Read the article titled, What Do Digital-Marketing Clients Want from Public Relations? Published in The Firm Voice, a Council of Public Relations Firms publication, the June 2008 interview-format article explains the ever-growing and powerful digital marketing world from the viewpoint of Mike Moran, an IBM Software Group Content Discovery Engineer and Internet marketing book author.

Read publications on online marketing to help grow your own business

Publications on Internet marketing will help you make informed business decisions.

I recommend: Target Marketing, an online magazine, provides direct marketers with useful hands-on information. The online marketing articles include topics like E-mail, space advertising and the Web. Read the CNNMoney.com small business article titled, 4 ways to market your business online, by Susan Hauser. Published in 2007, the article explains the importance of a creating a simple and effective Website, becoming a blogger, giving podcasting a try and using YouTube. Add the Web Marketing Today article The Web Marketing Checklist: 32 Ways to Promote Your Website to your list of favorites. Written by E-Commerce Consultant Dr. Ralph Wilson, the 2007 article offers business owners loads of advice, how-to information and links for additional resources. For Internet marketing books, first order, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, by David Meerman Scott. The 2007 book speaks to business owners who want to understand the best way to leverage the Internet's power in their marketing strategies.

Search for online marketing publications aimed at marketing professionals

Information gleaned from Internet marketing news publications, Internet marketing magazines and other E-marketing publications will help you help your clients and your own bottom line.

I recommend: Consider online marketing magazines like Promo, a print publication for senior-level corporate and marketing executives. You'll receive the latest on promotion industry trends, insights and ideas for successfully building brands. Request your copy of the free publication, A Marketer's Quick Reference Guide for Content Distribution and Marketing Programs.This white paper aims itself at professionals signed up for a B2B lead online generation program using content distribution. Bookmark Marketing Today, the publication for online articles about marketing in the Information Age. Register for the free eMarketer Daily Newslettercharts in each issue.

Tips & Tactics

Helpful advice for making the most of this Guide

• •  To organize your information, title a new folder Marketing Online Publications and place it on your desktop. Place your most valued online publications inside for immediate access.