Guide to Premium Web Site Submitting Services

Increase your online exposure by utilizing premium web site submission services

By Eric Brantner

Action Steps
The best contacts and resources to help you get it done

Ask for keyword research before submitting your web site to search engines

Keywords are the text that web users type in search engines when they are looking for information. Some companies that do premium website submissions will also conduct detailed keyword research for your business to determine the phrases your potential customers are most likely to type in the search engines. They will then identify the keywords you have the best chance to rank highly for. 90% of the time users do not go beyond the 3rd page of search engine results, so it's important that you rank well for your chosen key phrases; otherwise, you will be virtually invisible to your potential customers.

I recommend: Before choosing premium website submitting services, use the free Google Adwords keyword research tool to get an idea of phrases you would like to target. SEO Tools also offers a free keyword research tool, but this one doesn't generate keywords. Instead, it allows the user to enter a keyword to determine the level of difficulty for ranking highly for that phrase.

Find a directory submitting service that will perform SEO on your web site

It's not enough to simply find the keywords you want your website to target. You should find a premium site submission company that will also perform SEO on your website. SEO, or search engine optimization, is the process of modifying a website so that it is easily viewable by the search engines. This includes optimizing the website's title tags, urls, and content with unique, keyword-rich phrases. Doing this will help you appear higher in the search engine results pages.

I recommend: BuzzSEO.com provides free SEO analysis for your business website. CybrConsult also allows you to get a free SEO report on your website so that you can see what changes need to be made to give you the best chance for ranking well in the search engines.

Review design portfolios of website submission companies

A clean website design is important for both SEO and usability purposes. Before submitting a website, you want to ensure that your site is designed with the user in mind. You wouldn't want to shop on a website that was difficult to read and hard to navigate, would you? Your customers don't want to either, so find a premium website submissions company that is adept at web design. The best design companies will put their design portfolio online so that you can see examples of their work.

I recommend: Blueliner is an online marketing company that designs search-engine-friendly websites. Host Gator is a full service web hosting company that can help design and host your web site. They also provide real-time online support, so that you can get immediate assistance for any problems that may arise.

Helpful advice for making the most of this Guide

• •  Ask the company performing your premium site submission services for references. By speaking with their clients, you can gauge how successful the company is at increasing online visibility.
• •  After submitting a web site, perform occasional searches on Google, Yahoo, and MSN for your chosen key phrases to see how well you are ranking. However, keep in mind that newer websites take longer to appear in the results because they must first establish trust.