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Valdosta, Georgia, international organization of scholars and members of industry, government, and other organizations with interests in consumer and consumption behavior.
www.acrweb.org
A federation of 26 trade associations and professional bodies representing advertisers, agencies, the media and support services.
www.adassoc.org.uk
Kansas City, Kansas, professional society of advertising, marketing, research & sales executives interested in marketing.
www.ama-kc.org
Regional marketing association comprised of 17 national marketing bodies dedicated to furthering the economic development of consumers in the Asia Pacific.
www.apmf.org.sg
Regional academic association offering conferences where research papars on various marketing topics are presented.
www.atlanticmarketing.org
Washington D.C. international trade organization working on behalf of convenience distributors in the United States; offers products & services, professional development, government & industry issues, education & human resource management.
www.awmanet.org
Non-profit organization that serves as a continuing education resource for business-to-business marketers.
www.bma-nj.org
Washington, DC affiliate of the American Bankers Association, a financial services marketing organization providing of marketing education & information, professional growth opportunities & networking resources.
www.bmanet.org
Publicly funded, non-profit organization whose mission is to advance worldwide knowledge of the nature, purpose & value of brand names & the responsibilities associated with their use in the marketplace. Incorporated in Delaware.
www.bnef.org
Association of marketing communication professionals promoting the graphic arts and marketing communication fields in western New York.
www.buffalocommunicators.org
International professional organization providing information and career support through forums, training and market interest groups. Consultancy for companies available.
www.cim.co.uk
Not-for-profit, non-advocacy organization that provides business knowledge through its Consumer Confidence Index, Leading Economic Indicators, research, conferences, centers and councils.
www.conference-board.org
Resource center for practitioners, managers and/or academics in corporate branding, identity, communication, reputation, image, organizational culture & related fields.
www.corporate-id.com
Canadian professional sales organization provides savings & services to members; professional development, sales trends and techniques; sales training and sales improvement materials; programs and benefits.
www.cpsa.com
Helps keep American families safe by reducing the risk of injury or death from consumer products. Site includes recalls, reports, and alerts.
www.cpsc.gov
National association of marketing education students that provides teachers and members with educational and leadership development activities to merge with the education classroom instructional program.
www.deca.org
Professional organization that supports networking of Internet professionals in Upstate New York.
www.ebusinessassociation.org
International professional association of evaluators devoted to the application and exploration of program evaluation, personnel evaluation, technology, and many other forms of evaluation. Evaluation involves assessing the strengths and weakness...
www.eval.org
Nonprofit association conducting programs in research, education, industry relations and public affairs on behalf of its members including their subsidiaries - food retailers and wholesalers and their customers in the United States and around th...
www.fmi.org
Independent professional membership organization promoting marketing as a philosophy of business, enhancing personal and professional development of members and advancing Hong Kong as a leading centre of marketing excellence in the Asia Pacific ...
www.hkim.org.hk
Global not for profit association devoted to maximizing the use and effectiveness of advertising on the Internet.
www.iab.net
World business organization promotes an open international trade and investment system; establishes the business stance on issues of trade, investment policy, financial services, information technologies, telecommunications, the environment, tra...
www.iccwbo.org
Available to both consumers of "900" and pay-per-call services and as an industry resource for information about the pay per call industry.
www.infoguru.com
Industry association serving as an information and learning center for training and development at any stage of a sales career.
www.iops.co.uk
Industry body and professional institute for the UK's advertising industry setting operational standards for the industry through advisory, training, and information services
www.ipa.co.uk
Professional organisation for the UK PR industry offering career and training information.
www.ipr.org.uk
Industry body representing the interests of British advertisers on anything connected with marketing and communications, offering publications and workshops.
www.isba.org.uk
Lexington, Massachusetts, international membership organization dedicated to raising the state of the art in services marketing & acting as a source for IT services marketing knowledge.
www.itsma.com
From Duke University, dedicated to the study of the field through its vast collection of textual and multimedia resources. Located in Durham, North Carolina.
scriptorium.lib.duke.edu
Montreal, Quebec, Canadian association of marketing professionals, devoted to the development of the marketing function & of the careers of its members, affiliated with the American Marketing Association (AMA).
www.marketing-montreal.com
Association and networking club for marketing professionals in the Asian Pacific region.
www.marketing.com.sg
Helps members improve their ability to manage business-to-business marketing/marketing communications for greater productivity and profitability by providing unique access to information, ideas and the experience of peers. Based in Chicago.
www.marketing.org
Association that provides a directory of conferences and events services in the United Kingdom.
www.martex.co.uk
Industry association dedicated to promoting the advancement of companies and firms engaged in public relations consultancy.
www.martex.co.uk
Exists to enhance the professional value of healthcare marketers and increase opportunities for success within the healthcare industry. Chicago, Illinois.
www.mhma.com
International non-profit organization devoted to developing and promoting the concept of customer-supplier partnering; headquartered in Chicago, Illinois.
www.nams.org
Helping salespeople advance their career status & security; located in Scottsdale, Arizona.
www.nasp.com
Represents suppliers and distributors in the promotional products industry. Based in Irving, Texas.
www.ppa.org
Non-profit group to advance Quality Function Deployment (QFD), a method to improve customer satisfaction and value with product, service, and software, reduce product development time and cost.
www.qfdi.org
Membership organization dedicated to improving the practice of business-to-business marketing in industry and to expand research and teaching in business-to-business marketing in academia.
www.smeal.psu.edu
Westford, Massachusetts's non-profit resource organization for consultants representing diverse disciplines & working in multiple industries.
www.spconsultants.org
Organization assisting brand owners in the selection, management and protection of their trade marks; creating a forum for the free exchange of ideas and information.
www.tsnn.co.uk
Business federation, representing nearly three million companies, 3,000 state and local chambers, 850 business associations and 87 American Chambers of Commerce abroad; founded in April 1912 at the request of President William Howard Taft who be...
www.uschamber.org
Global network of Chambers of Commerce helps companies of all sizes expand their national and worldwide markets.
www.worldchambers.com
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Guide to Marketing Organizations
National marketing organizations offer the tools and resources to get to the topUse marketing associations as a resource to education, research and collaboration with other professionals. As a member, you achieve a better understanding of how to promote your products or services. Depending on the association you join, you can learn more about integrated marketing and how to incorporate it into your company's marketing process. When considering a interactive marketing association:
1. Know that not all marketing organizations are created equal.
2. Expect to pay a membership fee to belong to professional marketing organizations.
3. Consider the benefits: tangible and personal.
Action Steps
The best contacts and resources to help you get it done
Choose a business marketing association that fits your career goals and needs
Marketing associations provide members with resources, information, training, education and networking. They give you access to the services and tools you need to be a more successful marketing professional.
I recommend:
American Marketing Association (AMA) is the largest professional organization for marketing in North America. There are close to 40,000 AMA members, including researchers, marketing academics and practitioners. Use the resource library and sign up for forums on the AMA's website. Direct Marketing Association (DMA) caters to more than 3,600 members from all over the country, including many Fortune 100 companies. Sign up for marketing conferences and the online marketing summit at the DMA website.
Pay an annual fee to belong to marketing organizations and access all the available information
Marketing professional associations often charge different fees depending on your company. There are several categories, including small company, corporate, non-profit and student.
I recommend:
The Promotional Marketing Association, Inc. (PMA) was founded around four basic principles--education, resources, networking and community. Members can make better business decisions because they have access to the most up-to-date information available. Join as an individual or as part of a bundled membership. Photo Marketing Association International (PMA) offers a free seven day web membership so you can get an idea of what the association has to offer.
Expect numerous benefits from joining marketing professional organizations
National marketing organizations offer many benefits to members, including educational workshops, seminars and other events. Marketing professionals can learn of the hottest trends in the industry and have access to websites with articles, marketing data, case studies and a marketing job sites.
I recommend:
New York American Marketing Association (NYAMA) is a business marketing association with the purpose of advancing the practice and effectiveness of marketing. NYAMA benefits include discounts to events, copies of marketing publications and discounts on products and services. Use the NYAMA website to post and search resumes, job openings and view industry events. Join Word of Mouth Marketing Association (WOMMA) for access to programs, newsletters, forums, high-level councils and networking opportunities.
Tips & Tactics
Helpful advice for making the most of this Guide- Take advantage of the web tools offered by your business marketing association. Industry updates are posted there often keeping you apprised of membership changes and benefits.





