Facebook Advertising
Reach the exact audience you want with relevant targeted ads.
www.facebook.com/ads /
Reach the exact audience you want with relevant targeted ads.
www.facebook.com/ads /
Improve B2B Marketing ROI
Increase revenue with customized marketing programs-Lead Generation
www.ontargetpartners.com
Increase revenue with customized marketing programs-Lead Generation
www.ontargetpartners.com
Marketing Programs
Apply Online for Any of 8 Campuses Local to LA, San Diego, Palm Sprgs
www.Redlands.edu/SchoolOfBusiness
Apply Online for Any of 8 Campuses Local to LA, San Diego, Palm Sprgs
www.Redlands.edu/SchoolOfBusiness
Kick Ass SalesForces
Survive a Down Economy-1500 Clients Assess,Change:Org-People-Comp-CRM
www.cura.com
Survive a Down Economy-1500 Clients Assess,Change:Org-People-Comp-CRM
www.cura.com
Urchin 6 Web Analytics
Need Customized Training for Urchin Marketing Working Together with IT!
www.friedrichsoftware.com
Need Customized Training for Urchin Marketing Working Together with IT!
www.friedrichsoftware.com
Marketing Organizations
Free Email News Briefing for 15,000 Marketing Industry Executives.
smartbrief.com
Free Email News Briefing for 15,000 Marketing Industry Executives.
smartbrief.com
Kellogg Exec Education
Kellogg School of Management Apply Online Today!
www.kellogg.northwestern.edu/execed
Kellogg School of Management Apply Online Today!
www.kellogg.northwestern.edu/execed
A-Z Marketing Organizations Provider Directory
A
Association for Consumer Research
Valdosta, Georgia, international organization of scholars and members of industry, government, and other organizations with interests in consumer and consumption behavior.
www.acrweb.org
Valdosta, Georgia, international organization of scholars and members of industry, government, and other organizations with interests in consumer and consumption behavior.
www.acrweb.org
Advertising Association, The
A federation of 26 trade associations and professional bodies representing advertisers, agencies, the media and support services.
www.adassoc.org.uk
A federation of 26 trade associations and professional bodies representing advertisers, agencies, the media and support services.
www.adassoc.org.uk
Kansas City American Marketing Association (AMA-KC) - Events - Brand Insistence
Kansas City, Kansas, professional society of advertising, marketing, research & sales executives interested in marketing.
www.ama-kc.org
Kansas City, Kansas, professional society of advertising, marketing, research & sales executives interested in marketing.
www.ama-kc.org
Asia Pacific Marketing Federation
Regional marketing association comprised of 17 national marketing bodies dedicated to furthering the economic development of consumers in the Asia Pacific.
www.apmf.org.sg
Regional marketing association comprised of 17 national marketing bodies dedicated to furthering the economic development of consumers in the Asia Pacific.
www.apmf.org.sg
Atlantic Marketing Association
Regional academic association offering conferences where research papars on various marketing topics are presented.
www.atlanticmarketing.org
Regional academic association offering conferences where research papars on various marketing topics are presented.
www.atlanticmarketing.org
American Wholesale Marketers Association (AWMA)
Washington D.C. international trade organization working on behalf of convenience distributors in the United States; offers products & services, professional development, government & industry issues, education & human resource management.
www.awmanet.org
Washington D.C. international trade organization working on behalf of convenience distributors in the United States; offers products & services, professional development, government & industry issues, education & human resource management.
www.awmanet.org
B
Business Marketing Association (BMA) - New Jersey Chapter
Non-profit organization that serves as a continuing education resource for business-to-business marketers.
www.bma-nj.org
Non-profit organization that serves as a continuing education resource for business-to-business marketers.
www.bma-nj.org
Bank Marketing Association
Washington, DC affiliate of the American Bankers Association, a financial services marketing organization providing of marketing education & information, professional growth opportunities & networking resources.
www.bmanet.org
Washington, DC affiliate of the American Bankers Association, a financial services marketing organization providing of marketing education & information, professional growth opportunities & networking resources.
www.bmanet.org
Brand Names Education Foundation
Publicly funded, non-profit organization whose mission is to advance worldwide knowledge of the nature, purpose & value of brand names & the responsibilities associated with their use in the marketplace. Incorporated in Delaware.
www.bnef.org
Publicly funded, non-profit organization whose mission is to advance worldwide knowledge of the nature, purpose & value of brand names & the responsibilities associated with their use in the marketplace. Incorporated in Delaware.
www.bnef.org
Brainstorm
Association of marketing communication professionals promoting the graphic arts and marketing communication fields in western New York.
www.buffalocommunicators.org
Association of marketing communication professionals promoting the graphic arts and marketing communication fields in western New York.
www.buffalocommunicators.org
C
Chartered Institute of Marketing (CIM)
International professional organization providing information and career support through forums, training and market interest groups. Consultancy for companies available.
www.cim.co.uk
International professional organization providing information and career support through forums, training and market interest groups. Consultancy for companies available.
www.cim.co.uk
Conference Board
Not-for-profit, non-advocacy organization that provides business knowledge through its Consumer Confidence Index, Leading Economic Indicators, research, conferences, centers and councils.
www.conference-board.org
Not-for-profit, non-advocacy organization that provides business knowledge through its Consumer Confidence Index, Leading Economic Indicators, research, conferences, centers and councils.
www.conference-board.org
International Corporate Branding & Identity Centre (ICBIC)
Resource center for practitioners, managers and/or academics in corporate branding, identity, communication, reputation, image, organizational culture & related fields.
www.corporate-id.com
Resource center for practitioners, managers and/or academics in corporate branding, identity, communication, reputation, image, organizational culture & related fields.
www.corporate-id.com
Canadian Professional Sales Association
Canadian professional sales organization provides savings & services to members; professional development, sales trends and techniques; sales training and sales improvement materials; programs and benefits.
www.cpsa.com
Canadian professional sales organization provides savings & services to members; professional development, sales trends and techniques; sales training and sales improvement materials; programs and benefits.
www.cpsa.com
US Consumer Product Safety Commission (CPSC)
Helps keep American families safe by reducing the risk of injury or death from consumer products. Site includes recalls, reports, and alerts.
www.cpsc.gov
Helps keep American families safe by reducing the risk of injury or death from consumer products. Site includes recalls, reports, and alerts.
www.cpsc.gov
D
DECA - An Association of Marketing Students
National association of marketing education students that provides teachers and members with educational and leadership development activities to merge with the education classroom instructional program.
www.deca.org
National association of marketing education students that provides teachers and members with educational and leadership development activities to merge with the education classroom instructional program.
www.deca.org
E
eBusiness Association
Professional organization that supports networking of Internet professionals in Upstate New York.
www.ebusinessassociation.org
Professional organization that supports networking of Internet professionals in Upstate New York.
www.ebusinessassociation.org
American Evaluation Association (AEA)
International professional association of evaluators devoted to the application and exploration of program evaluation, personnel evaluation, technology, and many other forms of evaluation. Evaluation involves assessing the strengths and weakness...
www.eval.org
International professional association of evaluators devoted to the application and exploration of program evaluation, personnel evaluation, technology, and many other forms of evaluation. Evaluation involves assessing the strengths and weakness...
www.eval.org
F
Food Marketing Institute
Nonprofit association conducting programs in research, education, industry relations and public affairs on behalf of its members including their subsidiaries - food retailers and wholesalers and their customers in the United States and around th...
www.fmi.org
Nonprofit association conducting programs in research, education, industry relations and public affairs on behalf of its members including their subsidiaries - food retailers and wholesalers and their customers in the United States and around th...
www.fmi.org
H
Hong Kong Institute of Marketing
Independent professional membership organization promoting marketing as a philosophy of business, enhancing personal and professional development of members and advancing Hong Kong as a leading centre of marketing excellence in the Asia Pacific ...
www.hkim.org.hk
Independent professional membership organization promoting marketing as a philosophy of business, enhancing personal and professional development of members and advancing Hong Kong as a leading centre of marketing excellence in the Asia Pacific ...
www.hkim.org.hk
I
Interactive Advertising Bureau
Global not for profit association devoted to maximizing the use and effectiveness of advertising on the Internet.
www.iab.net
Global not for profit association devoted to maximizing the use and effectiveness of advertising on the Internet.
www.iab.net
International Chamber of Commerce
World business organization promotes an open international trade and investment system; establishes the business stance on issues of trade, investment policy, financial services, information technologies, telecommunications, the environment, tra...
www.iccwbo.org
World business organization promotes an open international trade and investment system; establishes the business stance on issues of trade, investment policy, financial services, information technologies, telecommunications, the environment, tra...
www.iccwbo.org
900 Advertising Club
Available to both consumers of "900" and pay-per-call services and as an industry resource for information about the pay per call industry.
www.infoguru.com
Available to both consumers of "900" and pay-per-call services and as an industry resource for information about the pay per call industry.
www.infoguru.com
Institute of Professional Sales
Industry association serving as an information and learning center for training and development at any stage of a sales career.
www.iops.co.uk
Industry association serving as an information and learning center for training and development at any stage of a sales career.
www.iops.co.uk
Institute of Practitioners in Advertising
Industry body and professional institute for the UK's advertising industry setting operational standards for the industry through advisory, training, and information services
www.ipa.co.uk
Industry body and professional institute for the UK's advertising industry setting operational standards for the industry through advisory, training, and information services
www.ipa.co.uk
Institute of Public Relations
Professional organisation for the UK PR industry offering career and training information.
www.ipr.org.uk
Professional organisation for the UK PR industry offering career and training information.
www.ipr.org.uk
Institute of British Advertisers (ISBA)
Industry body representing the interests of British advertisers on anything connected with marketing and communications, offering publications and workshops.
www.isba.org.uk
Industry body representing the interests of British advertisers on anything connected with marketing and communications, offering publications and workshops.
www.isba.org.uk
Information Technology Services Marketing Association (ITSMA)
Lexington, Massachusetts, international membership organization dedicated to raising the state of the art in services marketing & acting as a source for IT services marketing knowledge.
www.itsma.com
Lexington, Massachusetts, international membership organization dedicated to raising the state of the art in services marketing & acting as a source for IT services marketing knowledge.
www.itsma.com
L
John W. Hartman Center for Sales, Advertising, and Marketing History
From Duke University, dedicated to the study of the field through its vast collection of textual and multimedia resources. Located in Durham, North Carolina.
scriptorium.lib.duke.edu
From Duke University, dedicated to the study of the field through its vast collection of textual and multimedia resources. Located in Durham, North Carolina.
scriptorium.lib.duke.edu
M
Montreal Marketing Association (MMA)
Montreal, Quebec, Canadian association of marketing professionals, devoted to the development of the marketing function & of the careers of its members, affiliated with the American Marketing Association (AMA).
www.marketing-montreal.com
Montreal, Quebec, Canadian association of marketing professionals, devoted to the development of the marketing function & of the careers of its members, affiliated with the American Marketing Association (AMA).
www.marketing-montreal.com
International Marketing Club
Association and networking club for marketing professionals in the Asian Pacific region.
www.marketing.com.sg
Association and networking club for marketing professionals in the Asian Pacific region.
www.marketing.com.sg
Business Marketing Association
Helps members improve their ability to manage business-to-business marketing/marketing communications for greater productivity and profitability by providing unique access to information, ideas and the experience of peers. Based in Chicago.
www.marketing.org
Helps members improve their ability to manage business-to-business marketing/marketing communications for greater productivity and profitability by providing unique access to information, ideas and the experience of peers. Based in Chicago.
www.marketing.org
Association for Conferences and Events (ACE)
Association that provides a directory of conferences and events services in the United Kingdom.
www.martex.co.uk
Association that provides a directory of conferences and events services in the United Kingdom.
www.martex.co.uk
Public Relations Consultants Association
Industry association dedicated to promoting the advancement of companies and firms engaged in public relations consultancy.
www.martex.co.uk
Industry association dedicated to promoting the advancement of companies and firms engaged in public relations consultancy.
www.martex.co.uk
Midwest Healthcare Marketing Association
Exists to enhance the professional value of healthcare marketers and increase opportunities for success within the healthcare industry. Chicago, Illinois.
www.mhma.com
Exists to enhance the professional value of healthcare marketers and increase opportunities for success within the healthcare industry. Chicago, Illinois.
www.mhma.com
N
Strategic Account Management Association
International non-profit organization devoted to developing and promoting the concept of customer-supplier partnering; headquartered in Chicago, Illinois.
www.nams.org
International non-profit organization devoted to developing and promoting the concept of customer-supplier partnering; headquartered in Chicago, Illinois.
www.nams.org
National Association of Sales Professionals
Helping salespeople advance their career status & security; located in Scottsdale, Arizona.
www.nasp.com
Helping salespeople advance their career status & security; located in Scottsdale, Arizona.
www.nasp.com
P
Promotional Products Association International
Represents suppliers and distributors in the promotional products industry. Based in Irving, Texas.
www.ppa.org
Represents suppliers and distributors in the promotional products industry. Based in Irving, Texas.
www.ppa.org
Q
Quality Function Deployment (QFC) Institute
Non-profit group to advance Quality Function Deployment (QFD), a method to improve customer satisfaction and value with product, service, and software, reduce product development time and cost.
www.qfdi.org
Non-profit group to advance Quality Function Deployment (QFD), a method to improve customer satisfaction and value with product, service, and software, reduce product development time and cost.
www.qfdi.org
S
Institute for the Study of Business Markets (ISBM)
Membership organization dedicated to improving the practice of business-to-business marketing in industry and to expand research and teaching in business-to-business marketing in academia.
www.smeal.psu.edu
Membership organization dedicated to improving the practice of business-to-business marketing in industry and to expand research and teaching in business-to-business marketing in academia.
www.smeal.psu.edu
Society of Professional Consultants
Westford, Massachusetts's non-profit resource organization for consultants representing diverse disciplines & working in multiple industries.
www.spconsultants.org
Westford, Massachusetts's non-profit resource organization for consultants representing diverse disciplines & working in multiple industries.
www.spconsultants.org
T
TSNN Global Network
Organization assisting brand owners in the selection, management and protection of their trade marks; creating a forum for the free exchange of ideas and information.
www.tsnn.co.uk
Organization assisting brand owners in the selection, management and protection of their trade marks; creating a forum for the free exchange of ideas and information.
www.tsnn.co.uk
U
United States Chamber of Commerce
Business federation, representing nearly three million companies, 3,000 state and local chambers, 850 business associations and 87 American Chambers of Commerce abroad; founded in April 1912 at the request of President William Howard Taft who be...
www.uschamber.org
Business federation, representing nearly three million companies, 3,000 state and local chambers, 850 business associations and 87 American Chambers of Commerce abroad; founded in April 1912 at the request of President William Howard Taft who be...
www.uschamber.org
W
World Chambers Network
Global network of Chambers of Commerce helps companies of all sizes expand their national and worldwide markets.
www.worldchambers.com
Global network of Chambers of Commerce helps companies of all sizes expand their national and worldwide markets.
www.worldchambers.com
Facebook Advertising
Reach the exact audience you want with relevant targeted ads.
www.facebook.com/ads /
Reach the exact audience you want with relevant targeted ads.
www.facebook.com/ads /
Improve B2B Marketing ROI
Increase revenue with customized marketing programs-Lead Generation
www.ontargetpartners.com
Increase revenue with customized marketing programs-Lead Generation
www.ontargetpartners.com
Marketing Programs
Apply Online for Any of 8 Campuses Local to LA, San Diego, Palm Sprgs
www.Redlands.edu/SchoolOfBusiness
Apply Online for Any of 8 Campuses Local to LA, San Diego, Palm Sprgs
www.Redlands.edu/SchoolOfBusiness
Guide to Marketing Organizations
National marketing organizations offer the tools and resources to get to the top
Professional marketing organizations are catered to professionals looking to grow their customer base, enhance their company's direct marketing skills, improve their ROI and achieve a competitive advantage. Marketing organizations offer a number of resources and benefits to members.
Use marketing associations as a resource to education, research and collaboration with other professionals. As a member, you achieve a better understanding of how to promote your products or services. Depending on the association you join, you can learn more about integrated marketing and how to incorporate it into your company's marketing process. When considering a interactive marketing association:
1. Know that not all marketing organizations are created equal.
2. Expect to pay a membership fee to belong to professional marketing organizations.
3. Consider the benefits: tangible and personal.
Use marketing associations as a resource to education, research and collaboration with other professionals. As a member, you achieve a better understanding of how to promote your products or services. Depending on the association you join, you can learn more about integrated marketing and how to incorporate it into your company's marketing process. When considering a interactive marketing association:
1. Know that not all marketing organizations are created equal.
2. Expect to pay a membership fee to belong to professional marketing organizations.
3. Consider the benefits: tangible and personal.
Action Steps
The best contacts and resources to help you get it done
Choose a business marketing association that fits your career goals and needs
Marketing associations provide members with resources, information, training, education and networking. They give you access to the services and tools you need to be a more successful marketing professional.
I recommend:
American Marketing Association (AMA) is the largest professional organization for marketing in North America. There are close to 40,000 AMA members, including researchers, marketing academics and practitioners. Use the resource library and sign up for forums on the AMA's website. Direct Marketing Association (DMA) caters to more than 3,600 members from all over the country, including many Fortune 100 companies. Sign up for marketing conferences and the online marketing summit at the DMA website.
Pay an annual fee to belong to marketing organizations and access all the available information
Marketing professional associations often charge different fees depending on your company. There are several categories, including small company, corporate, non-profit and student.
I recommend:
The Promotional Marketing Association, Inc. (PMA) was founded around four basic principles--education, resources, networking and community. Members can make better business decisions because they have access to the most up-to-date information available. Join as an individual or as part of a bundled membership. Photo Marketing Association International (PMA) offers a free seven day web membership so you can get an idea of what the association has to offer.
Expect numerous benefits from joining marketing professional organizations
National marketing organizations offer many benefits to members, including educational workshops, seminars and other events. Marketing professionals can learn of the hottest trends in the industry and have access to websites with articles, marketing data, case studies and a marketing job sites.
I recommend:
New York American Marketing Association (NYAMA) is a business marketing association with the purpose of advancing the practice and effectiveness of marketing. NYAMA benefits include discounts to events, copies of marketing publications and discounts on products and services. Use the NYAMA website to post and search resumes, job openings and view industry events. Join Word of Mouth Marketing Association (WOMMA) for access to programs, newsletters, forums, high-level councils and networking opportunities.
Tips & Tactics
Helpful advice for making the most of this Guide- Take advantage of the web tools offered by your business marketing association. Industry updates are posted there often keeping you apprised of membership changes and benefits.
