Product Development 

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Vendors of product development services. Companies offering product testing, and techniques to ensure a successful launch of a new product.
Prod Dev Customer Webcast
PPM for Product Development Webcast Get Analyst & Customer Perspective
www.planview.com/webcast061809
Product Strategies Tool
Align product, business strategies. Speed time to market.
www.acceptsoftware.com
Product Development News
Free product development newsletter. Valuable ideas!
www.brooksstevensonline.com
Hope Tech Global
HTG is a Full-Service Product Development company providing hardware, software, firmware and mechanical engineering along with China Manufacturing.
Brochure | HTML
www.HopeTechGlobal.com
Further Your Education with ITT Tech
Start preparing for your future at ITT Tech. Convenient class schedules to help working adults attend school. Request a brochure today!
Request Brochure | Campus Tour | Apply Now
www.ITT-Tech.edu
Save $2,000 on SolidWorks CAD Software
For a limited time, SolidWorks software and subscription service are available for $199/month for 36 months with special 0% financing. Go Here!
www.solidworks.com
Product Development
Create better products with the help of a customer community.
www.JiveSoftware.com/R&D
Product Development
42 yrs experience research, design, engineering and prototyping
www.design-concepts.com
New Product Development
Electronic, Software, Mech./I.D. Embedded Systems Development
www.ParagonInnovations.com
Prototyping Processes
Baffled On What Process To Use? Get Your Free Whitepaper Now!
www.protomold.com
Product Development
Turnkey Electronic Product Designs Communications, Medical, Consumer
www.indesign-llc.com/Product
Make Your Product Real
Engineering to Manufacturing Free Consultation
www.ProductDevelopmentCo.com
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A-Z Product Development Provider Directory
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C
Consumer Product Testing Company, Inc.
Fairfield, New Jersey full-service contract laboratory for analytical, microbiology, toxicology, clinical evaluations & sunscreen testing.
www.cptclabs.com
E
ECHIP, Inc.
Developer of ECHIP(R) experiment design software. Software helps increase yields, reduce product development cycle time and allows a company to develop products more efficently. Software runs on Macintosh and IBM PCs and compatibles in a Windo...
www.echip.com
H
Hope Tech Global
HTG is a Full-Service Product Development company providing hardware, software, firmware and mechanical engineering along with China Manufacturing.
www.HopeTechGlobal.com
I
Further Your Education with ITT Tech
Start preparing for your future at ITT Tech. Convenient class schedules to help working adults attend school. Request a brochure today!
www.ITT-Tech.edu
M
MET Laboratories
Provider of electrical product manufacturing testing and certification services. This company also provides laboratory product certification services. Services are provided to manufacturers.
www.metlabs.com
S
Save $2,000 on SolidWorks CAD Software
For a limited time, SolidWorks software and subscription service are available for $199/month for 36 months with special 0% financing. Go Here!
www.solidworks.com
T
The Better Mousetrap People
Provider of integrated product development services including patent searches, industrial design, offshore production, packaging, marketing and new product publicity.
www.thetrap.com
Prod Dev Customer Webcast
PPM for Product Development Webcast Get Analyst & Customer Perspective
www.planview.com/webcast061809
Product Strategies Tool
Align product, business strategies. Speed time to market.
www.acceptsoftware.com
Product Development News
Free product development newsletter. Valuable ideas!
www.brooksstevensonline.com

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Guide author

Guide to Developing New Products and Services

Boost business by developing new products and services

By Diane Benson Harrington

If your sales force is still stellar but customers are dwindling and new competitors keep cropping up, it's a sure sign you need to bring something new to the table. Follow these steps to introduce new products and/or services, and turn your interesting ideas into a better bottom line:
  1. Generate new concepts.
  2. Protect what you develop.
  3. Promote it for maximum profit.

Action Steps
The best contacts and resources to help you get it done


Turn good into better

Going a few steps beyond expectations is a sure way to please buyers. Reinvent existing products by listening to your customers. What tweaks to your current offerings do they suggest? Tune in to employees, too. The best ideas often come from front-line personnel.

I recommend: Turn weaknesses into strengths by conducting a "best practices assessment." Talk to a Small Business Development Center for targeted guidance.

Invent the next wheel

Consider using elements of existing products to create something totally different, or try to forecast your industry's future.

I recommend: For a software nudge with brainstorming, try IdeaCue. Hire a trend forecaster or keep up with journals like the Trend Research Institute's. Once you have ideas in place, use GreenBook.org to find focus groups, and follow guidelines for productive focus groups.

Protect your ideas

If you don't officially call it your own, you can't profit from it.

I recommend: Familiarize yourself with intellectual property basics online at the Franklin Pierce Law Center or FreeAdvice. Determine what type of patent you need, then apply for a patent. Ensure your efforts are legal by choosing a specialized lawyer in your area through AttorneyPages.com.

Make marketing a priority

Customers won't have a clue if you don't fill them in. Tell them how your new product works and why they can't live without it.

I recommend: Try software like NamePro or Headliner to get your marketing off on the right foot. For direct-mail campaigns, software like ResponseDoubler can yield success. Finally, follow the Product Development & Management Association's 15 Principles of Successful New Product Marketing.

Tips & Tactics

Helpful advice for making the most of this Guide

  • •  Take what's not working off the menu to make room — and time — for something new.
  • •  Don't dismiss any idea too quickly. What seems quirky at first (a laptop computer? a fuel alternative?) can become a must-have overnight.
  • •  Stay away from prototype or invention development companies, which tend to be rip-offs, and stick with established product development firms.
  • •  Choose development companies that state their fees up-front.
  • •  Investigate new distribution methods if your product is radically different from your old offerings.

FEATURED LISTINGS
Hope Tech Global
HTG is a Full-Service Product Development company providing hardware, software, firmware and mechanical engineering along with China Manufacturing.
Brochure | HTML
Further Your Education with ITT Tech
Start preparing for your future at ITT Tech. Convenient class schedules to help working adults attend school. Request a brochure today!
Request Brochure | Campus Tour | Apply Now
Save $2,000 on SolidWorks CAD Software
For a limited time, SolidWorks software and subscription service are available for $199/month for 36 months with special 0% financing. Go Here!
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Guide author

Developing New Products and Services

Boost business by developing new products and services.
If your sales force is still stellar but customers are dwindling and new competitors keep cropping up, it's a sure sign you need to bring something new to the table. Follow these steps to introduce new products and/or services, and turn your interesting ideas into a better bottom line: Generate new concepts. Protect what you develop. Promote it for maximum profit. ... Read more
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