Full-service Brand Identity consultancy offering Name Development, Brand Management, Market Research, Design, & more. Contact us today.
Brand Naming | Market Research | Identity Design | Contact Us
www.brandinstitute.com
Brand strategy firm helping companies understand, build, express, manage and measure their corporate brands. Clients: D&B, AT&T, Toshiba, and more.
Our Clients | Who We Track | News | Contact
www.corebrand.com
Need a great name for your new business, product or service? Tungsten provides complete naming, tag line, logo and domain name services. Free quotes.
puretungsten.com
The Best Brands are Most Consistent Learn from Cisco - Call Elateral.
www.Elateral.com
Achieve branding excellence through a fresh strategy: neuromarketing.
www.martinlindstrom.com/
Enhance your marketing strategy w/ Salesforce. Visit the new Intel® BX
bx.intel.com/
Build Brand Awareness with Personalized Business Gifts & Company Favors. Add Your Personal Message & Business Logo. Customize MY M&M’S® Today!
Customize M&Ms | Download Brochure | Price List
mymms.com/business
Comprehensive brand support through Print fulfillment & promo products
www.CKPrograms.com/Branding
Effective strategies for innovative businesses. Free consultation.
www.InnovationProtocol.com
Drive Loyalty & Profitability with Customer Experience Optimization.
www.Second-To-None.com
Article on brand strategy published by Advertising Focus, a section of Financial Mail Interactive, a South African online publication.
www.fm.co.za
Advertising slogans database: straplines, taglines & endlines; provides checking services for advertising agencies.
www.adslogans.co.uk
Manufacturer of biotechnology equipment specializing in cell culture reactors, micro carrier systems, roller culture systems, bioreactors, fermentation equipment, orbital shakers, water purification units, incubators, clean rooms, bio hoods, con...
www.bellcoglass.com
Full-service Brand Identity consultancy offering Name Development, Brand Management, Market Research, Design, & more. Contact us today.
Brand Naming | Market Research | Identity Design | Contact Us
www.brandinstitute.com (Paid)
Case study of Nailene artificial nails, published by Placon, Madison, Wisconsin, an integrated packaging services company.
www.placon.com
Article by Dave Roberts on brand management & technology marketing, published by Sterling Communications International.
www.sterlingcm.com
Need a great name for your new business, product or service? Tungsten provides complete naming, tag line, logo and domain name services. Free quotes.
puretungsten.com (Paid)
Executive summary by Brian Cunningham published by the Management Center Europe (MCE) in Brussels, Belgium.
www.mce.be
Selection of comments from the Fast Company Roundtable, published in February 1999.
www.fastcompany.com
Weekly column from the Gallup Organization highlighting discoveries about building brand loyalty.
www.gallup.com
Key points summary by Bob Donath, Bob Donath & Co., from the ISBM Business Marketing Brand Consortium, October 12, 1999, Chicago, Illinois.
www.smeal.psu.edu
Build Brand Awareness with Personalized Business Gifts & Company Favors. Add Your Personal Message & Business Logo. Customize MY M&M’S® Today!
Customize M&Ms | Download Brochure | Price List
mymms.com/business (Paid)
Nomen Healthcare, an innovative global naming consultancy dedicated to the pharmaceutical, biotechnology and medical sectors.
www.nomenhealthcare.com(Paid)
Performance-oriented package testing company, offering test services, advice on standards and regulations, general information on package testing.
www.packagetesting.mb.ca
Portal to the packaging industry and Packaging World Magazine. Information and article database searchable by product, company brand, design and machinery type.
www.packworld.com
Brand strategy firm helping companies understand, build, express, manage and measure their corporate brands. Clients: D&B, AT&T, Toshiba, and more.
Our Clients | Who We Track | News | Contact
www.corebrand.com (Paid)
Article on how to define and measure brand equity; provided by DSS Research, a marketing and information services company.
www.dssresearch.com
The Best Brands are Most Consistent Learn from Cisco - Call Elateral.
www.Elateral.com
Achieve branding excellence through a fresh strategy: neuromarketing.
www.martinlindstrom.com/
Enhance your marketing strategy w/ Salesforce. Visit the new Intel® BX
bx.intel.com/
Guide to Developing a Business Brand
No business is too small to develop its own brandIt's becoming increasingly vital to keep up. Buyers — either business or consumer — have shorter and shorter attention spans. Entrepreneurs must constantly recharge existing brands and devise new ones. Branding and marketing go together. Says branding guru Laura Ries, of the marketing firm Ries & Ries, "If you can build a powerful brand you will have a powerful marketing program. If you can't, then all the advertising, fancy packaging, sales promotions and PR in the world won't help you succeed."
Three keys to power-branding:
- Effective branding combines Web and off-line elements. It is much more than a customer's reaction to your name or logo. It's the customer's total experience with you, your product or service.
- Think what you sell can't be branded? Think again. Almost anything can be branded, including you, personally.
- The Web is the only interactive mass medium, so take advantage of it. Use interactive features whenever possible. The future belongs to the up-and-coming businesses that do the best job of building their brands on the Internet.
Action Steps
The best contacts and resources to help you get it done
Discover your own brand
Dive into a world of branding advice and information on the Web.
I recommend:
Don't be fooled by the regional name Texas Advertising. This site from the University of Texas Department of Advertising has some terrific stuff – including a long list of sites and other info on Brands and Branding. Brandchannel.com from Interbrand, calls itself the world's only online exchange about branding. It has grown to become a valuable resource to a growing base of subscribers and other readers.
Sign on with a brand development company
If you have the budget for it, brand consultants can help establish your brand and make it stand out above the crowd.
I recommend:
Brand development companies: Ries & Ries, Marshall, BrandMarken, and Hanon McKendry. Download a free branding booklet from Boscobel.
Gain insight into the world of brands
The Brand Show, on radio and the Web, offers insight into the world of brands. Through bits and pieces of branding wisdom and a complete lack of preparation, the show dives head first into exploring the brands people love, hate and love to hate.
I recommend:
Check The Brand Show site for details. The Origin of Brands Blog by brand expert Laura Ries is worth a look.
Check out the future of business branding – and the past
The 'rules' on branding are always changing.
I recommend:
Martin Lindstrom is one of the savviest branding experts around. Request his free newsletter on branding. Branding books and DVDs for sale in the Brand Education Center. Adaholic can show you some of the classic branding campaigns of the past.
Build your brand with promotional items
Promotion items are all about gaining exposure for your brand.
I recommend:
Branders.com is the world's largest online seller of promotional items for branding a business.
Get a business logo you can brand
One of the key pieces of your brand might be your business, product or service logo.
I recommend:
LogoWorks can design and delivery a custom logo fast, and at an affordable price.
Tips & Tactics
Helpful advice for making the most of this Guide- The best brands tend to tap emotions and appeal to a person's natural need for involvement.
- Strive for simplicity. Too much information confuses your brand message.
- Be original in identifying your brand identity — the thing that sets you apart. Hint: Not quality or service. Everybody does that!
- Be consistent with your brand's look, feel and message whenever and wherever they appear.
- Avoid trying to be overly 'cool' or in-the-moment. Too hard to sustain. The brand must be relevant, but long term.
- Base your brand on your customers' needs. Don't know them? Ask your customers.
