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Brand Management Consultants

Quickly find companies and consultants providing product brand management consulting services. Review listings for links to brand management experts and brand management specialists offering brand consultancy services.
Brand Management Consultants
Brand strategy firm helping companies understand, build, express and measure their corporate brands. Clients: D&B, AT&T, Toshiba, and more. Call us.
Client List | Who We Track | News | Contact
www.corebrand.com
Brand Management Consultants
Full-service Brand Identity consultancy offering Brand Management, Market Research, Name Development, Design, & more. Contact us today.
Brand Naming | Market Research | Identity Design | Contact Us
www.brandinstitute.com
Brand Experience Design
Optimize your customer's experience by aligning all brand touchpoints - brand strategy, identity, design and implementation.
Resource Network | Services | Contact | About Us
www.starfishco.com
Brand Consultants
Drive Loyalty & Profitability with Customer Experience Optimization.
www.Second-To-None.com
Brand Positioning Experts
Positioning Creation & Validation Messaging and Strategy Consulting
www.brandengineers.com
Brand Consulting Experts
Brand Consulting & Development. Turn brands into profitable assets.
www.theAthenagrp.com
Brand Management Consultants
We are a consultancy that leads with proven tools that drive sales growth. Brand development & management, marketing research, new product ideation.
Approach | Branding | Ideation | Research
candescence-strategy.com
Renaming & Rebranding Your Business
Is your branding outdated and out of alignment? Get a complete brand makeover and improve your competitive edge. Get a free quote.
puretungsten.com
Consultancy Branding
Consulting Firm Branding and Marketing. Check Out Our Work.
GreenfieldBelser.com
Brand Management
Manage Digital and Creative Assets with Aprimo Software.
Aprimo.com
Brand Innovation Strategy
Effective strategies for innovative businesses. Free consultation.
www.InnovationProtocol.com
Brilliant Business Names
National branding experts. Naming packages start from $7500.
www.TungstenBranding.com
Listings
Addison - Branding & Communications
Branding & communications consultancy with offices in New York, Chicago & San Francisco: design, naming, corporate branding, retail branding, corporate literature, annual reports & interactive media.
www.addison.com
Axion Design, Inc.
San Francisco based company offering consulting services in package design, brand identity, strategic brand planning, structural design, naming and nomenclature.
www.axionsf.com
BC3 - Bay Charles Consulting Company (Canada)
Toronto, Ontario strategic brand planning partnership with a focus on share values, customer & marketplace positioning, brand mentoring and research.
www.baycharles.com
Beveridge Seay, Inc. - Identity & Brand Consultants
Multi-disciplined communications consultancy specializing in the development & implementation of corporate & brand identity.
www.bevseay.com
Brand Experience Design
Optimize your customer's experience by aligning all brand touchpoints - brand strategy, identity, design and implementation.
Resource Network | Services | Contact | About Us
www.starfishco.com (Paid)
Brand Management Consultants
Full-service Brand Identity consultancy offering Brand Management, Market Research, Name Development, Design, & more. Contact us today.
Brand Naming | Market Research | Identity Design | Contact Us
www.brandinstitute.com (Paid)
Brand Management Consultants
Brand strategy firm helping companies understand, build, express and measure their corporate brands. Clients: D&B, AT&T, Toshiba, and more. Call us.
Client List | Who We Track | News | Contact
www.corebrand.com (Paid)
Brand Management Consultants
We are a consultancy that leads with proven tools that drive sales growth. Brand development & management, marketing research, new product ideation.
Approach | Branding | Ideation | Research
candescence-strategy.com (Paid)
Buck & Pulleyn
Rochester, New York brand building company.
www.pulleyn.com
Digital Pulp
Builds brands for Web-based businesses. Located in New York, New York.
www.digitalpulp.com
Fallon McEllingott
Revolves around client brands, so each department defines, protects and promotes the brand. Minneapolis, MN, New York and London.
www.fallon.com
Fitch Inc.
An international consulting organization working in partnership with clients to develop new products, new forms of communications and new types of environments. Offices in Boston, London, Columbus, Osaka, Paris, Ann Arbor and San Francisco.
www.fitch.com
FutureBrand Worldwide
Global branding consultancy offering brand strategy, positioning, management and valuation, as well as packaging, interactive, retail and industrial brand design.
www.futurebrand.com
Goldmarks Brand Licensing Services
Provider of brand and trademark licensing, extension and strategic planning services, including license sales and management throughout the product life cycle.
www.goldmarks.net
Hanson Associates, Inc. - Strategic Design & Branding
Full-service marketing design firm assisting Fortune 500 companies to strategically position their products and services worldwide.
www.hansondesign.com
HMS Design, Inc.
Brand imagery, package design, corporate identity firm established in 1992 with a focus on providing the strategic and creative resources of a large firm, combined with the personal one-on-one attention necessary to build long-term relationships...
www.hmsdesign.com
Imagination (UK)
London-based global design & communications consultancy.
www.imagination.co.uk
Integrate, Inc.
A design firm that delivers business value to its clients by developing brands and branded customer experiences across all channels of communication.
www.integrateinc.com
JY&A Consulting
Assist in identitification and branding issues. Based in New Zealand.
jyanet.com
Marketing Corporation of America
Management consulting firm that works in all aspects of growth strategy development including vision, business planning, marketing, sales, customer revitalization, new business, new product identification, development, brand strategy, acquisitio...
www.mcofa.com
Pisarkiewicz Mazur & Co
Full service brand consultancy providing strategy, positioning and visualization services.
www.designpm.com
Renaming & Rebranding Your Business
Is your branding outdated and out of alignment? Get a complete brand makeover and improve your competitive edge. Get a free quote.
puretungsten.com (Paid)
Robert C. Vincek Design Associates
A design, engineering and consulting group specializing in packaging and project management.
www.rcvdes.com
Sterling-Rice Group
The Sterling-Rice Group is an integrated brand development & advertising agency consulting services company: brand equity analyses, new product development, market segmentation, brand positioning, futures scenario planning, strategy development,...
www.srg.com
The Advisory Team, Inc.
Clearwater, Florida, collaborative organization of consultants, speakers & authors dedicated to strategic brand positioning.
www.theadvisoryteam.com
The Gianfagna Group Inc.
Marketing & design management consulting focusing on brand equity, strategic planning & image development.
www.gianfagna.com
UPSHOT
Chicago-based creative boutique agency offering a broad range of integrated brand marketing including strategic and creative planning, promotion, merchandising, advertising, retail planning, event marketing and sponsorships; a division of HA-LO.
www.upshot.net
Wallace Church Associates, Inc.
New York, New York brand imagery consultancy offering services in brand & corporate identity, graphic & structural package design, new product development & global brand imagery management.
www.wallacechurch.com
Ytterborn & Fuentes (Sweden)
Stockholm design firm focusing on brand strategies for international consumer trade clients, from concept to production & implementation.
www.ytterborn-fuentes.com
Brand Consultants
Drive Loyalty & Profitability with Customer Experience Optimization.
www.Second-To-None.com
Brand Positioning Experts
Positioning Creation & Validation Messaging and Strategy Consulting
www.brandengineers.com
Brand Consulting Experts
Brand Consulting & Development. Turn brands into profitable assets.
www.theAthenagrp.com

Guide to Creating a Business Slogan

A compelling slogan can make your business memorable


A slogan is a short phrase that does a lot of work. In just a few words, it can convey all sorts of information about your business or product. A memorable slogan can even become part of the culture (a là "Where's the beef?"), which is great for your business.

A good slogan:

  1. Tells your prospects the benefits you offer them.
  2. Shows how you position yourself versus your competitors.
  3. Makes your business memorable to prospective customers.


Action Steps

The best contacts and resources to help you get it done

Zero in on your key benefits A great slogan tells potential customers what you can offer them that your competitors can't, whether it's powerful ideas, a high-quality product, or exceptional customer service. It's your 'unique selling position.' For example, 'You're in good hands with Allstate' tells customers that Allstate provides bend-over-backwards service.

I recommend:  Identify your company's unique selling position with these tips.

Brainstorm slogan ideas Holding a brainstorming session (by yourself or with colleagues) is a good way to generate slogans.

I recommend:  Get inspired by the most memorable slogans, collected by Wikiquote. Try mind-mapping to generate ideas. Totally at a loss? The Advertising Slogan Generator and The Sloganizer are meant for fun, but can jumpstart the brainstorming process. Enter a keyword in the field and the system will turn it into a (sometimes nonsensical) slogan.

Test it Test your slogan with both current and prospective customers; if you test only with current customers, you won't learn how to create a slogan that converts prospects into customers.

I recommend:  Zoomerang lets you write a survey using its template and post it to your Web site or send it to your prospects via e-mail. You can also send your survey to a selection of Zoomerang's 2.5 million survey respondents. Or, if you have an e-mail newsletter or a blog, ask subscribers or visitors for feedback on your chosen slogan.

Tips & Tactics

Helpful advice for making the most of this Guide
  • Look at your competitors' slogans to make sure you say something different.
  • A witty slogan (if your business lends itself to it) is more memorable than a dead-serious one.
  • Including your name in the slogan will ensure that people remember your business when they remember your slogan.
  • Make your slogan work for you by putting it on your Web site, on your marketing materials, on your voicemail message, and in your ads.

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How-To Guide from WORK.COM

Guide author
By Linda Formichelli
A compelling slogan can make your business memorable.
A slogan is a short phrase that does a lot of work. In just a few words, it can convey all sorts of information about your business or product. A memorable slogan can even become part of the culture (a là "Where's the beef?"), ... Read more
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