Business.com
Buy Domains advertisement

Brand Management Consumer Surveys

Companies that provide or administer consumer surveys related to product and brand management.
Customer Surveys
Comprehensive, easy to use survey software for creating, distributing and analyzing customer surveys. Schedule a Demo today!
Request a Demo | Product Sheet | Solution Sheet | About Us
www.vovici.com  Save My Rating
Brand Management Consumer Surveys
Brand management experts assisting with market research & data collection including Consumer Satisfaction Surveys.
Brand Naming | Market Research | Identity Design | Contact Us
www.brandinstitute.com  Save My Rating
Customer Surveys Company
Professional-class survey tool. Real-time reports. Evaluate now.
www.KeySurvey.com
Public Opinion Polling
Affordable Surveys - Fast. Top Quality Results. Call ICR Today!
www.ICRSurvey.com
Website Surveys
Measure how satisfaction drives behavior of your site visitors
www.foreseeresults.com
Brand Management
Manage Digital and Creative Assets with Aprimo Software.
Aprimo.com
Customer Survey Tool
Quickly build professional customer surveys, questionnaires and forms.
www.vista-survey.com
Gain Customers' Trust
Learn how to decrease shopping cart abandonment.
www.VeriSign.com
Create Online Surveys
What do customers want? Find out with surveys & see results.
www.ConstantContact.com
Market Research Services
San Diego firm develops & executes research programs, consumer & B-B
www.stitchresearch.com
Fill Out Consumer Surveys
Sign Up To Fill Out Online Surveys From Home! Win Cash And Prizes.
www.SurveySpot.com
Consumer Surveys
Keep customers coming back with insights from satisfaction surveys.
www.PolarisMR.com/CustomerSurvey
A-Z Brand Management Consumer Surveys Provider Directory
1-9 | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z
B
Brand Management Consumer Surveys
Brand management experts assisting with market research & data collection including Consumer Satisfaction Surveys.
Brand Naming | Market Research | Identity Design | Contact Us
www.brandinstitute.com
V
Customer Surveys
Comprehensive, easy to use survey software for creating, distributing and analyzing customer surveys. Schedule a Demo today!
Request a Demo | Product Sheet | Solution Sheet | About Us
www.vovici.com
Customer Surveys Company
Professional-class survey tool. Real-time reports. Evaluate now.
www.KeySurvey.com
Public Opinion Polling
Affordable Surveys - Fast. Top Quality Results. Call ICR Today!
www.ICRSurvey.com
Website Surveys
Measure how satisfaction drives behavior of your site visitors
www.foreseeresults.com

Guide to Surveying Your Customers

Find out who's buying from you and what makes them happy


One of the most basic tools in market research for any business is the customer survey. Surveys allow your business to learn not only about the demographics of your target market, but also allow you to get into the heads of your customers to find out what they like and don't like about your business, products, or services. There are a few different types of customer surveys:
  1. Demographics surveys.
  2. Customer satisfaction surveys.
  3. Customer loss surveys (when customers leave).


Action Steps

The best contacts and resources to help you get it done

Plan your survey First, you need to determine what kind of information you hope to pull from survey results. Are you just looking for demographics, or are you trying to gauge customer satisfaction with a specific product or service? Next, decide how you'll get your survey in front of customers and determine who will have access to the results and for what reason.

I recommend:  Based on what you hope to achieve, decide if you have the means to carry out the survey yourself, or if it makes more sense to use a service such as WebSurveyor to reach your customers.

Write your survey Decide if you intend to use open-ended (allowing customers to write their own feedback) or close-ended questions (multiple choice). Be sure to ask for at least some demographic information (age, sex, location, etc.) to help you better understand who your primary market really is.

I recommend:  If you need help crafting your survey questions, try using a service such as Advanced Survey, which automatically provides you with some common answers to common survey questions.

Implement your survey Choose the best way to reach customers with your survey. Common methods include direct mail, email, and phone. If you have a retail business, a restaurant, or some other type of business that customers visit, you can drop surveys in shopping bags along with purchases or place them on a restaurant table.

I recommend:  Zoomerang and other online services will implement surveys by setting up a custom sample of participants (good for more general surveys) or by using an email list you provide (best for finding out what existing customers think). SurveyMonkey is a do-it-yourself tool for creating and analyzing surveys you post on your Web site.

Evaluate the results Input results into a database or spreadsheet software program that will allow you to sort results by ZIP code, age of respondent, or even by a rating given in a certain survey question.

I recommend:  Invest in database or spreadsheet software, such as MySQL or FileMaker Pro so you can enter, store, and evaluate results. If you run very simple surveys online, you can have a free service such as Survey Console host your survey and provide you with results, rather than having to input results manually as with print and phone surveys.

Tips & Tactics

Helpful advice for making the most of this Guide
  • Keep it short. The longer a survey is, the fewer customers or potential customers will be willing to finish it.
  • You'll likely receive a better response rate if you can allow survey respondents to remain anonymous, and if you promise not to sell or rent the information to others.
  • Keep your business model in mind. If most of your customers are online, try email surveys. If you run a retail store or restaurant, keep surveys on location. If you run a service
  • business where you or employees visit customers' homes, try direct mail or bring a survey with you.

Directory Listings  |  Web Listings  |  Advertise With Us
Guide to Surveying Your Customers
Guide author
By Jennifer Mattern
Advertising & Marketing
User Rating
8.6
out of 10
Find out who's buying from you and what makes them happy.
One of the most basic tools in market research for any business is the customer survey. Surveys allow your business to learn not only about the demographics of your target market, but also allow you to get into the heads of your customers to find out what they like and don't like about your business, products, or services. There are a few different types of customer surveys: Demographics surveys. Customer satisfaction ... Read more

Sponsored Links

B2B search marketing Free B2B search marketing whitepaper, 2008 B2B Search Marketing Strategy Guide: Advice From the Pros.
To advertise on Business.com, click here

Refine Your Search

Subscribe to

Try our free weekly WhatWorks
newsletter, with business how-to advice
& resources from Work.com.

click here to view a sample issue