TM services start at $99.00 Don't Trust a "Forms" Service!
www.AllMarkTrademark.com
Protect your company's name & logo. Quick & simple registration online.
www.MyCorporation.com
File a Trademark in 3 Easy Steps. 50,000+ Trademarks Already Filed!
www.LegalZoom.com
Put Your Logo on Custom Made Flash Drives- Data Pre-Loading Available!
www.customusb.com
Free Logo Evaluation - Free Quote. Custom Embroidery & Screen Printing
www.Mr-Stitch.com
Provides real world, practical and relevant copyright information.
www.benedict.com
Contains over 1800 pages that provides an introduction to and an in-depth analysis of the intellectual property legal issues (patents, trademarks, copyrights) which govern the Internet and the development of high technology products.
www.bitlaw.com
Article by Joseph H. Lessem: Consumer surveys in trademark litigations: Are they worth it?
www.cll.com
Provider of trademark research services in the United States that is primarily used by intellectual property attorneys at law firms & large corporations;located in New York, New York.
www.corsearch.com
Internet-based service that provides users access to intellectual property databases & resources.
www.corsearchonline.com
Provides information and links on trademarks, trademark law, copyrights, unfair competition, advertising and related trade topics.
www.ggmark.com
Coalition of participants from the broad Internet community, working to satisfy the requirement for enhancements to the Internet's global Domain Name System (DNS).
www.gtld-mou.org
Museum & laboratory dedicated to the creative process; established in 1973 by the US Patent & Trademark Office (PTO) & the National Council of Intellectual Property Law Associations.
www.invent.org
Pdf document prepared by the National Inventors Hall of Fame for the Collegiate Inventors Competition.
www.invent.org
Article by David W. Maher of the International Trademark Association on trademarks on the Internet.
www.isoc.org
Legal information on the differences between a design patent and a utility patent.
www.newidea.com
Case study by David Preston involving the alleged infringement of a design patent for a tire tread design to Goodyear by Hercules.
www.patentcafe.com
Plain English guide to trademarks from registered patent attorneys specializing in patents and trademarks for small businesses.
www.patentpending.com
Designs and hosts websites, searches for and registers business names.
www.popdata.com
Abstract by Carmen Matutes, Pierre Regibeau, and Katharine Rockett.
www.rje.org
An online design, patent, copyright, and trademark resource page, monitored by patent and trademark attorney John Moetteli.
www.uspatentinfo.com
Facts sheet & links on trademarks from the US Patent & Trademark Office: filing requirements, registration process, intent-to-use applications, trademark services.
www.uspto.gov
Frequently asked questions on trademarks (US Patent & Trademark Office): service mark, certification mark, collective mark, common law rights, application, renewal period, specimen, Patent Depository Trademark Library (PTDL), registration.
www.uspto.gov
US Patent & Trademark Registration Process: Filing Date, Filing Receipt, Examination, Publication for Opposition, Issuance of Certificate of Registration or Notice of Allowance.
www.uspto.gov
From the US Patent & Trademark Office. The Center provides general information about the trademark registration process and responds to inquiries pertaining to the status of specific trademark applications and registrations.
www.uspto.gov
List of information numbers provided by US Patent and Trademark Office.
www.uspto.gov
PTO form from US Patent and Trademark Office.
www.uspto.gov
This is the only official Web site of the US Government Patent and Trademark Office, an agency of the Department of Commerce.
www.uspto.gov
US Patent & Trademark Office information contacts; organization list; telephone & fax numbers.
www.uspto.gov
TM services start at $99.00 Don't Trust a "Forms" Service!
www.AllMarkTrademark.com
Protect your company's name & logo. Quick & simple registration online.
www.MyCorporation.com
File a Trademark in 3 Easy Steps. 50,000+ Trademarks Already Filed!
www.LegalZoom.com
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Guide to Top 3 Tips - Designing the Right Logo
Tips to ensure you get the best out of your logoAction Steps
The best contacts and resources to help you get it done
Keep it Simple!
This is one of the most important pieces of advice as it ties into almost all of the forthcoming tips. A complicated design will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience. Your logo is the ultimate ‘elevator’ pitch to potential clients and business partners. You don’t have time to recite your entire business plan in an elevator pitch, and the same concept applies to corporate logo design.
I recommend:
Johnny Flash elaborates well on the importance of simplicity in a logo. In short, it will allow you to resize the image without losing fidelity, change colors to black and white etc.
Engage your Audience
A good logo should above everything entertain and engage your audience. Your design should not be so literal that the message is spelled out for them. They should be given the opportunity to discover the meaning and intention of your logo themselves. If people are able to discover the ‘trick,' or hidden symbolism of your logo, this will help to create a memorable and entertaining experience between you and your audience.
I recommend:
One great example of hidden symbolism can be found within the FedEx logo. Did you ever notice the 'speedy and efficient' arrow before? If not, your subconscious may have!
Logo Longevity – Think Ahead!
The overall lifespan of a logo is worth considering. Although it’s impossible to see into the future, it is useful to picture your company 10-15 years down the road, and think about what kind of products and services it will offer, if any at all! Even the strongest of companies need to freshen up their logo every once in a while, but the changes will often be subtle in nature. Very seldom will they take on a radical re-design.
I recommend:
The IBM logo is probably one of the best examples of a logo that has stood the test of time. It's a very memorable design, and it has been speculated that the term 'Big Blue' originated from its logo design.
On the other hand, changing a design radically can have very adverse effects. The most talked about update right now is the new Buffalo Sabres logo.
Tips & Tactics
Helpful advice for making the most of this Guide- Although simplicity is one of the founding principals of logo design, some web-based companies have adopted more complicated logos that use gradients, 3d effects and even complicated mascot illustrations.
- Getting back to the first tip of simplicity, some of the most memorable and long-standing logos in history have been one color designs.
